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Cox & Kings strengthens presence in tier 2 markets with five new franchise outlets

Cox & Kings has opened five new franchise outlets in Faridabad, Gurgaon, Dharamshala, Agra, and Ahmedabad, underscoring its strategic focus on catering to the growing travel ambitions of India’s Tier 2 and emerging urban markets.

Emphasizing accessibility, local engagement, and customer convenience, these new franchises align with the company’s broader goal of establishing 200 outlets within the next two years. The initiative aims to make travel planning more seamless and reliable across the country.

Karan Agarwal, Director at Cox & Kings, said, “There’s a major shift underway in the Indian travel landscape. Aspirational travel is no longer confined to metros. People in Tier 2 cities and upcoming urban centers are increasingly looking for curated, reliable travel experiences, both domestic and international. Our franchise expansion is aimed precisely at addressing this growing demand with trusted service and local touchpoints.”

Cox & Kings strategically selected the five newly opened outlets based on their market potential and demographic significance. For instance, Faridabad serves as a crucial link between the city’s expanding middle class and the affluent, travel-enthusiastic population of neighboring South Delhi. Likewise, Gurgaon—with its dynamic blend of corporate professionals and upwardly mobile families—demonstrates strong demand for premium and personalized holiday experiences.

The new franchise in Dharamshala aims to blend leisure travel offerings with strong community-driven engagement, capitalizing on the city’s steady tourist traffic and youthful, transient population. Similarly, Agra—long established as a major tourist destination—is now witnessing a growing interest in outbound travel among its local residents.

Lastly, Ahmedabad—one of the fastest-growing economic centers in western India—offers a unique mix of global curiosity, family-oriented travel planning, and a cultural shift toward international exploration. Collectively, these cities represent a well-curated balance of mature and emerging travel markets across the country.

The newly opened franchises will provide a wide range of travel services, including group tours, fixed departures, luxury holidays, and tailor-made itineraries. In addition, customers can access standalone offerings such as flight bookings, hotel reservations, visa assistance, and travel insurance—ensuring flexibility and personalized trip planning.

Indian travelers are increasingly seeking experiential journeys, self-curated plans, and hassle-free booking solutions, prompting Cox & Kings to align its expansion with these evolving preferences. Whether catering to first-time travelers or seasoned globetrotters, Cox & Kings’ local franchises plan to serve as comprehensive travel partners for every customer segment.

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BRL Editorhttps://businessreviewlive.com
Business Review Live covers finance, technology, travel, lifestyle, and everything in between through exclusive interviews and analysis, market statistics, digital video, and an expanded array of content formats.