Kiko Live, a SaaS solution for neighbourhood stores, has become a participant in the Open Network for Digital Commerce (ONDC) as a seller network participant.
Initially designed to assist local retailers in handling delivery orders through phone calls and WhatsApp, the Kiko app now seeks to reach a wider customer audience by joining the ONDC network, offering more options for buyers.
“We are gradually onboarding our list of retailers onto the ONDC network due to the overwhelming surge in orders. Some sellers are already receiving 20-25 orders daily without running promotions. Orders are growing at over 100% week on week, leading us to scale our operations and support teams, too. Our sellers maintain a near 100% fill rate and successful delivery rate, a trend we aim to sustain during our expansion,” said Kiko’s founder, Alok Chawla.
Merchants using the Kiko app can explore and accept orders from a large group of potential customers through the ONDC network. The Kiko seller app provides integrated payment and hyperlocal logistics solutions to registered retailers. The company plans to assist more than 50,000 new sellers, especially those venturing online for the first time, in joining the network in the coming quarters.
Hindustan Unilever Limited (HUL) announced in November its commitment to onboard approximately 1.3 million kirana stores on ONDC, supporting them in competing with e-commerce and fast-service grocery retailers.
“We are delighted to witness Kiko’s remarkable growth on ONDC. We strive to create a transparent ecommerce ecosystem with equal opportunities for all and Kiko’s success adds to the vibrancy and success of our Network,” said ONDC MD and CEO T Koshy.
Kiko Live is backed by early-stage investors, including 9 Unicorns, Venture Catalysts, SOSV, and GSF, and angel investors, such as the CEOs of Indiamart, Spotify India, and Nazara.
