Zuper Hotels & Resorts has entered into a strategic partnership with Suved Lohia Hospitality (SLH) to expand its footprint in the rapidly growing experiential travel segment.
Renowned for its themed hospitality experiences, Zuper plans to enhance its distinctive offerings by leveraging SLH’s strengths in branding, food and beverage, and nightlife.
“We’ve always believed in creating experiences that are ahead of the curve, be it through architecture, theming, or guest engagement. Now, with Suved Lohia Hospitality’s expertise in brand communication, we aim to let the world know what we’ve built and what’s coming next. This partnership is a win-win, not only for both brands but also for our guests and the larger hospitality ecosystem,” said Akaal Manchanda, Director, Zuper Hotels & Resorts.
Zuper has earned acclaim for its creative hospitality concepts, such as India’s first space-themed resort, exclusive private island experiences, and expansive event-focused properties. The group currently runs 10 resorts and plans to open four more by the end of the year.
This partnership represents a major milestone in Zuper’s journey of brand development and expansion. With a strong track record of creating acclaimed venues such as Game Palacio, One 8 Commune, Neuma, and The Nines, SLH will be instrumental in refining Zuper’s brand image and enhancing its market presence. The goal is to transform Zuper properties into sought-after destinations that offer far more than just a place to stay — delivering unforgettable, experience-driven escapes.
Both brands view this collaboration as a response to India’s evolving hospitality landscape, where design, storytelling, and immersive guest experiences are becoming as essential as comfort and service. Together, they aim to forge deeper emotional connections with travelers by creating experiential journeys that redefine traditional hospitality.
