Zupee, India’s leading social gaming and entertainment platform, announced on Monday the acquisition of Nucanon, a Sydney-based pioneer in AI-powered interactive storytelling.
This strategic acquisition represents a landmark collaboration between India and Australia in the digital entertainment industry, combining Zupee’s extensive distribution network with Nucanon’s breakthrough narrative AI technology.
According to the company, the move will significantly accelerate Zupee’s mission to build the world’s most advanced platform for interactive story entertainment. Furthermore, the initiative aims to create a vibrant ecosystem where creators can design branching storylines, dynamic characters, and AI-driven worlds that deeply engage audiences. Ultimately, this strategic step positions Zupee at the forefront of the next wave of AI-powered storytelling and immersive digital experiences.
At the heart of Nucanon’s technology lies a proprietary world-building AI engine that is redefining how stories are written and experienced. This system allows stories to evolve organically, adapting to every player’s choice. Dialogues flow naturally, characters recall past interactions, and plotlines shift based on user decisions — creating living, responsive narratives.
The company further noted that the result is an immersive story experience that evolves much like real human relationships. Users can explore freely within these worlds without interrupting their continuity or realism. Each interaction feels personal and authentic — expressed through text, voice, or visuals — making every story unique and alive.
“The holy grail of interactive entertainment is true player agency within a compelling story. This is the challenge that has stumped the industry for decades, and it’s the one we were founded to solve,” said Nilushanan Kulasingham, CEO of Nucanon. “Our goal is to build an AI that doesn’t just generate text; it understands the story. With Zupee’s backing, we now have the resources to take on this challenge at scale,” he added.
Post-acquisition, Nucanon’s founding team will head product innovation from Zupee’s India headquarters. Its proprietary AI technology will serve as the backbone of a new interactive storytelling vertical within Zupee, merging the company’s reach in gaming and entertainment with cutting-edge AI and creative design.
This partnership marks a significant milestone in positioning India as a global hub for gaming and digital entertainment innovation. By integrating top-tier technology with creative talent, Zupee aims to deliver next-generation storytelling experiences from India to audiences worldwide.
As part of its growth strategy, the company is expanding its team across product, technology, and design, inviting creators and innovators to help shape a smarter, more inclusive, and culturally connected era of entertainment.
According to company details, Zupee continues to lead India’s social gaming landscape, leveraging frontier technologies to reimagine culturally inspired games and entertainment for the digital age. Nucanon, on the other hand, is an Australian AI storytelling startup enabling creators to build immersive, narrative-driven experiences for games and virtual worlds.
