Raipur-based spice brand ZOFF Foods has entered the ready-to-cook (RTC) segment through a strategic partnership with Reliance Retail, launching a new range of quick, homestyle food products. This expansion reflects the brand’s commitment to making Indian cooking faster, easier, and free from preservatives, while maintaining authentic flavour and high quality.
The new range includes 5-minute gravies priced at ₹150 and 1-minute marinades at ₹75, now available across India through Reliance Retail stores, ZOFF’s official website, and soon on major e-commerce and quick-commerce platforms.
ZOFF’s latest offering taps into the rising demand for convenient food options that don’t compromise on taste or nutrition. The gravies are available in both vegetarian and non-vegetarian options, such as Paneer Gravy, Magic Mix Gravy, Chicken Gravy, and Mutton Gravy. ZOFF crafted the marinades to recreate traditional Indian dishes in under a minute, offering options like Paneer Tikka, Chicken Chettinad, Fish Fry, and Tandoori Chicken.
Consumers need only add fresh, perishable ingredients—like meat, paneer, or mushrooms—giving them greater control over both hygiene and flavour.
“Indian kitchens are celebrated for their rich traditions and the love poured into every meal,” said Akash Agrawalla, Co-Founder, ZOFF Foods. “With our 5-minute gravies and 1-minute marinades, we’re introducing a convenient solution for today’s fast-paced lifestyles—without compromising on flavour or quality. This is our next step in ensuring ‘Ab poora India cook karega.”
ZOFF announced plans to rapidly expand its offline presence, aiming to reach over 400 Reliance Retail stores by July 2025. The company sees this new range as a logical evolution of its brand promise. Co-founder Ashish Agrawal added, “We’ve always believed in innovation rooted in purity and tradition. This new product line brings together freshness, flavour, and convenience—honouring India’s culinary heritage while meeting modern needs.”
With its entry into the ready-to-cook segment, ZOFF Foods has taken a bold step to redefine convenience cooking in India. By partnering with Reliance Retail, the brand has expanded its reach and introduced a product line that combines speed, taste, and health.
