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Xiaomi collaborates with Shell India to broaden its mainline reach

Xiaomi and Shell India announced a partnership on Tuesday to increase Xiaomi’s mainline channel reach in India and make Xiaomi accessories more accessible to more consumers. 

According to an official statement, the companies’ partnership began in Bangalore. The pilot is now live at five Shell fuel stations where customers can purchase Xiaomi accessories such as the Mi Portable Electric Air Compressor, Mi Smart Band 5, Mi Beard Trimmer 1C, Redmi Earbuds 2C, Redmi Power Bank 20000 mAh, and others, round-the-clock.

“Through our partnership with Shell, our aim is to increase the availability and accessibility of Xiaomi India’s range of accessories in the country for consumers,” said Sunil Baby, Senior Director of Offline sales, Xiaomi India.

“With this partnership, we are excited to explore the world of electronics and look forward to creating a long lasting relationship with the brand,” added Sanjay Varkey, Director, Shell Retail India.

Xiaomi India claims to have over 9,400 Mi Preferred Partners, over 4,000 large format Retail partners, and about 3,000 Mi Stores. 

Xiaomi India managing director (MD) Manu Jain said last year that the company would invest Rs 100 crore over the next two years to increase its offline retail presence in tier-2 and tier-3 cities, towns and rural India. 

It plans to increase the number of exclusive stores it has now, from 3,000 to 6,000+ in the next two years, resulting in direct employment for 10,000 individuals in its offline retail channel.

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