AI-powered sales and e-commerce platform WizCommerce has raised $8 million in Series A funding, led by Peak XV Partners (formerly Sequoia India), the company announced on Monday. The round also included participation from all four of WizCommerce’s existing investors — Z47, Blume Ventures, and Alpha Wave Global.
The startup plans to channel the fresh funds into strengthening both its product capabilities and go-to-market operations. Speaking on expansion, co-founder and CEO Div Makkar said the company will focus on hiring more talent across its US and India teams.
Currently, WizCommerce operates teams out of Bengaluru and Gurugram in India and has about 10–15 employees based in Abu Dhabi, UAE. However, the company’s sales remain centered entirely in the United States, which accounts for 95% of its revenue, with no immediate plans to launch operations in India.
“We’re are not really targeting India as a geography for sales,” Makkar added.
The company also intends to leverage a portion of the funds to strengthen its artificial intelligence offerings. According to Makkar, “The plan is to launch AI employees by Q1 next year for these wholesalers and sort of improve the current services as well.”
The funding comes amid an industry landscape pressured by tariffs, freight costs, and operational inefficiencies, all of which are compressing margins. WizCommerce aims to help distributors unlock profitability by placing AI at the center of workflows, turning complex processes into faster, intelligent operations.
At present, WizCommerce’s solutions are used by 700 sales representatives and more than 300,000 buyers across sectors like home décor, furniture, lighting, gifts, and general merchandise. Its client base includes Avandium Trading, Turkana Foods, and Arteriors Homes, among others.
“Distribution is still largely run on legacy systems. WizCommerce is addressing that gap with an AI-first product built for the industry’s day-to-day needs. Their early traction shows they’re well-placed to lead the shift,” said Rishen Kapoor, VP at Peak XV Partners.
