Wakao Foods, a plant-based food brand, has announced its entry into the Singaporean market. In the Singapore market, the company will launch seven popular products, including Butter Jack, BBQ Jack, Raw Jack, Continental Burger Patty, Jack Supreme Burger Patty, Hot & Spicy Sausages, and American Herbs Sausages.
The products will be available in retail stores, including Everyday Vegan Grocer and HoReCa, and online through popular e-commerce websites like Shopee, Lazada, Amazon Singapore, and Redmart.
“We are thrilled to be bringing our range of delicious and healthy plant-based products to Singapore,” said Sairaj Dhond, founder and CEO of Wakao Foods. “Our products have high-quality ingredients, and we believe they will be well-received by the Singaporean market. We are excited to be partnering with Everyday Vegan Grocer, HoReCa, and various e-commerce platforms to make our products easily accessible to consumers across the country.”
The market for plant-based foods in Singapore is expected to grow at a CAGR of 16.9% from 2021 to 2026, according to a recent report by ResearchAndMarkets.com. Health concerns, the increasing veganism trend, and consumer demand for sustainable and ethically produced foods are the key drivers of this growth.
Palate Sensations, a culinary school in Singapore, will also use Wakao Foods’ products in addition to retail stores and e-commerce platforms. The products from Wakao Foods fit in perfectly with the school’s innovative and sustainable approach to cooking.
The use of jackfruit by companies like Wakao Foods may help small farmers by reducing wastage and creating employment, according to VK Vidyarthi, general manager of the Agricultural and Processed Food Products Export Development Authority (APEDA). Through its National Programme on Vegan Products, APEDA assists plant-based companies like Wakao.
The Indian plant-based market is forecasted to reach USD 2.2 billion by 2030, with a USD 1.1 billion export potential, according to GFI India and Deloitte India. By utilizing readily available raw materials in the region, Indian plant-based companies can benefit from the diversity of the country’s agriculture.
