VRO Hospitality, India’s fastest-growing hospitality chain, is expanding its iconic and popular French café brand Café Noir across the country.
The Bengaluru-based company, which owns approximately 10 well-known fine-dining brands and cloud kitchens, is on a mission to develop 15 new Café Noir outlets and expand into new cities, including Kochi, Chennai, and Kolkata, as well as establish its first overseas presence in Dubai.
From April 2022, a six-month growth campaign will begin. VRO Hospitality will now have 21 Café Noir locations due to the expansion. Café Noir, synonymous with French cuisine in Bengaluru, opened its first location in the city’s luxury shopping area UB City more than a decade ago.
Café Noir has five locations in Bengaluru and one in Mumbai that opened late last year.
VRO’s expansion strategy aligns with the group’s goal of establishing Café Noir as a pan-India niche French café chain. Kochi will have one new outlet, Chennai will have four, Kolkata will have four, and Bengaluru will have seven new outlets.
Café Noir will be VRO’s first move outside of India, and it will open in Dubai’s Jumeriah. VRO Hospitality intends to rent 30,000 square feet in India and 10,000 square feet in Dubai for Café Noir’s expansion.
Commenting on the expansion plan, Dawn Thomas, CEO & Co-Founder, VRO Hospitality, said: “This year we are embarking on an exciting journey to take our iconic French café brand Café Noir to new markets, including an international destination. This is in line with our ambition of making VRO Hospitality a pan-India brand. Last year as a group we ventured out of Bengaluru for the first time by launching Café Noir in Mumbai in October 2021. Since then, the response has been fabulous. It has become a favorite spot for guests seeking a wholesome French cuisine and a relaxed dining experience. We would be extending our footprints in Kochi, Chennai, and Kolkata and in Dubai as we aggressively chase growth and profitability.”
Sharath Rice, Director & Co-Founder, VRO Hospitality, said, “The expansion of Café Noir will allow us to offer a diverse set of food connoisseurs some of the best in French cuisines. Café Noir has already set a benchmark in the dining experience, and we will continue to do so in the new markets where we would be setting up our outlets.”
