MadTech and CloudTech company Vertoz Ltd. announced on Wednesday that it has signed a definitive agreement to acquire a 100 percent stake in US-based marketing automation firm Webimax LLC at an enterprise value of USD 6.6 million (around Rs 59 crore).
Moreover, under this agreement, Vertoz Inc., the company’s wholly owned subsidiary, will acquire the New Jersey-based Webimax business in two tranches. It will purchase around 80 percent for Rs 46.8 crore in the first phase and then acquire the remaining 20 percent over the next three years, tied to clearly defined performance milestones, according to the company statement.
Furthermore, the incumbent management of Webimax will continue to work with Vertoz, ensuring operational continuity and expertise retention.
Additionally, the company confirmed that it will fund 75 percent of the purchase consideration through debt provided by one of India’s premier government financial institutions. The remaining 25 percent will come from Vertoz’s internal cash flows, demonstrating the firm’s financial discipline.
Consequently, this acquisition may add approximately USD 9.5 million (Rs 87 crore) to Vertoz’s existing annualized revenues of around Rs 300 crore, while also contributing Rs 17 crore to annualized PAT, Vertoz noted.
Commenting on the acquisition, Ashish Shah, Director, Vertoz Ltd. said, “This acquisition not only strengthens our position in the competitive digital marketing landscape globally but also significantly amplifies our capabilities in the US market. Webimax’s expertise and values align perfectly with ours, enabling us to deliver broader, connected, and more relevant digital solutions to our clients.”
It continues to build its global footprint as a MadTech and CloudTech powerhouse, offering AI-driven solutions across advertising, marketing, media monetization, digital identity, and cloud infrastructure.
