Saturday, May 18, 2024 affiliates with WhatsApp affiliates with WhatsApp, a conversational AI platform for customer service automation, announced that it has partnered with WhatsApp as a business solution provider (BSP)., as a BSP, will allow businesses to tap into all-new touchpoints of a buyer’s purchasing path, removing friction and ensuring improved lead conversation and customer satisfaction. Through WhatsApp chatbots on WhatsApp Business accounts, will assist businesses in connecting with millions of customers.

WhatsApp has a monthly active user base of over 2 billion people from 180 countries. According to’s study, nearly 65% of consumers say WhatsApp is the quickest way to communicate with a brand and address issues.

Customers may converse and solve data-driven issues in real-time and without human intervention with WhatsApp chat, available 24/7. In contrast, complicated customer queries are automatically transferred to live agents for more empathetic responses. This allows businesses to scale their support without worrying about operational costs while also improving their customer experience. 

Bots can handle only 60% of client enquiries without the assistance of a human call centre agent at the moment. Furthermore, these super bots may serve clients from various industries and can communicate in 14 languages, including Hindi, Arabic, Konkani, Tamil, Telugu, and Kannada.

Gaurav Singh, Founder and CEO of, said, “Given today’s situation and how the pandemic has changed user behaviour, brands must now find ways to apply AI-based solutions for ensuring they are delivering delightful support experiences. WhatsApp is a massive messaging service with deep penetration that allows businesses of all sizes to reach their users with ease. With this association,’s machine learning automation is combined with the strength of WhatsApp Business API and, brands will now have an end-to-end solution for developing and strengthening their customer experiences. As one of the select official WhatsApp Business service providers globally, we aim to benefit more than 2,000 enterprises with conversational automation as the next generation of consumer to brand communication offering.”

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BRL Editor
BRL Editor
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