Cash-flow-based financing platform Velocity has allocated Rs 200 crore in 2025 to boost the growth of restaurant and cloud kitchen brands across India.
This fund addresses the unique challenges faced by F&B businesses, offering a solution to the difficulties they encounter in obtaining financing from traditional institutions like banks and NBFCs. By providing funding cash-flow-based, Velocity helps restaurants and cloud kitchens manage capital expenses and working capital, open new locations, purchase equipment, and launch sub-brands without affecting operational profits.
A Swiggy and Bain & Company report predicts that India’s food delivery and dining-out market will grow from about $66 billion to $108 billion by 2030.
Velocity’s fund is aligned with this growth, aiming to empower modern restaurants and cloud kitchen brands, particularly those partnering with food aggregator platforms like Zomato and Swiggy. The fund provides fast, scalable, and flexible financing solutions to help F&B brands capitalize on emerging market opportunities, expand their operations, and meet rising consumer demand.
Since its inception in 2020, Velocity has invested in numerous F&B brands, including IDC Kitchen, Smoor, Daily Sushi, Brahma Brew Works, Milano Ice Cream, Imperio, Amore Gelato, Jamie’s Pizza, and Baba’s Chicken. These brands have used the funds to grow their operations, improve supply chains, and boost marketing efforts.
India’s F&B sector is experiencing rapid evolution, fueled by trends like quick commerce, cloud kitchens, and ultra-fast delivery models. Services like Zepto, Swiggy Instamart, and Blinkit have pioneered 10-minute delivery options, with new offerings like Zepto Cafe, Bolt, and Bistro. Bigbasket and Magicpin are also preparing to enter this space, while rising startups such as Swish and Zing are gaining momentum.
Velocity, founded in 2020 by Abhiroop Medhekar, Atul Khichariya, and Saurav Swaroop, is a cash-flow-based financing platform for digital-first businesses. It leverages online data and cash flows to provide innovative financing solutions. Velocity has disbursed over Rs 1,000 crore to more than 1,200 businesses, helping them manage working capital challenges. The Bengaluru-based fintech company has raised $30 million in equity funding from Peter Thiel’s Valar Ventures. Its portfolio includes D2C brands such as Soulflower, Chumbak, and Off Duty.
