United Hospitality Management (UHM) has officially made its entry into the Indian hospitality market by acquiring Rosastays, and this strategic step marks a significant milestone in UHM’s global expansion. The company now establishes a strong operational presence with 17 boutique properties across destinations such as Goa, Kasauli, Nainital, Pushkar, and Shimla, among others.
Additionally, select Rosastays assets will transition into the UHM brand between Q4 2025 and Q1 2026. Moreover, UHM continues to strengthen its development pipeline, which now includes over 700 keys and upcoming projects with IHG Hotels & Resorts under the Garner brand, reinforcing its long-term commitment to South Asia’s rapidly growing hospitality landscape.
Klaus Assmann, COO, United Hospitality Management – Middle East, India & Southeast Asia, said, “India is among the world’s most dynamic hospitality markets. Our expansion here is a long-term investment in a region of immense potential. With Deepika’s leadership and our proven global framework, we’re set to create hospitality experiences that combine operational excellence with cultural authenticity, delivering true value for owners and investors.”
Deepika Arora, a visionary entrepreneur with over two decades of global hospitality experience, assumes leadership as Managing Director for United Hospitality Management—India and will drive the company’s mission to build a differentiated, owner-focused platform.
Deepika added, “India is entering a transformative phase in travel and hospitality—one that values authenticity, design, and differentiated guest experiences. UHM’s entry will bring global systems, a strong owner-centric philosophy, and operational expertise that will accelerate growth for our partners.”
Rosastays also continues to support Dusit Hotels & Resorts in the Indian Subcontinent under Deepika’s leadership, which further enhances strategic synergies across the region. UHM, leveraging more than 30 years of luxury hospitality experience, manages a diverse international portfolio that spans Europe and the Middle East, including Hyatt Regency Lisbon, Sheraton Cascais Resort, Pine Cliffs Resort Algarve—a Luxury Collection Resort, Yotel Porto, Th8 Palm Dubai Beach Resort—a Vignette Collection by IHG, Wyndham Residences The Palm, Movenpick JLT, VOCO Bonnington JLT, The Creekside Hotel Dubai, Arabella Beach Hotel Kuwait—a Vignette Collection by IHG, Riva Beach Club Palm Jumeirah Dubai, and an extensive collection of bespoke holiday homes and residences in the UAE.
In addition, UHM operates more than 60 dining venues and offers signature wellness platforms such as Serenity—The Art of Wellbeing, Pure by Serenity, and the Active by Serenity gym brand. Furthermore, UHM’s “glocal” philosophy—blending global expertise with locally informed strategies—continues to establish the company as a trusted partner for major hospitality brands, including Marriott, Accor, Wyndham, Hyatt, Yotel, and IHG, while its India entry underscores its long-term strategic vision, owner-first systems, and strong leadership focus.
