Global communications platform Truecaller has announced a strategic reseller partnership with Integrated Media Tech Pvt. Ltd., a Srishti Media Group company, to expand and strengthen the monetisation and advertising ecosystem for Truecaller Ads across Bharat. Through this collaboration, the companies aim to scale advertiser adoption with a focused push into Tier II and emerging regional markets.
As part of the partnership, Integrated Media Tech will support the growth of Truecaller’s advertising business by enabling brands and agencies across India to access and deploy Truecaller’s high-impact advertising formats. Consequently, the collaboration will help regional and mid-market advertisers deliver contextual, relevant, and data-driven messaging to Truecaller’s large and highly engaged user base.
Moreover, Integrated Media Tech brings strong leadership, deep regional market knowledge, and long-standing relationships with advertisers and media agencies. As a result, the company is well positioned to accelerate the adoption of Truecaller Ads among brands seeking to reach consumers in a trusted, high-attention mobile environment. Its on-ground presence and execution capabilities will further ensure effective use of Truecaller’s native ad placements, allowing brands to engage users at critical moments of communication.
Commenting on the development, Hemant Arora, Vice President and Global Head of Truecaller’s Ad Business, said that as Truecaller Ads continues to evolve into an intelligent, intent-led engagement platform, expanding the company’s advertising footprint across India remains a core strategic priority. He added that partnering with Integrated Media Tech strengthens Truecaller’s ability to connect with advertisers through teams that understand local markets and deliver strong execution. Together, the companies aim to help brands reach consumers through relevant, trust-driven advertising while generating measurable outcomes.
Sharing his perspective, Mandeep Malhotra, Founder and CEO of Integrated Media Tech Pvt. Ltd., said that Truecaller’s advertising formats give brands a unique opportunity to engage audiences within a credible and high-attention ecosystem. He further noted that the partnership will allow advertisers across India to unlock new growth opportunities by leveraging innovative and data-backed advertising solutions powered by Truecaller’s platform.
By combining Truecaller’s massive scale and premium ad inventory with Integrated Media Tech’s advertiser network and market reach, the collaboration represents a meaningful step toward strengthening Truecaller’s position as a leading mobile advertising platform. In addition, the partnership supports brands looking to drive both engagement and performance across India’s fast-evolving digital landscape.
The partnership between Truecaller and Integrated Media Tech signals a focused effort to deepen mobile advertising penetration across Bharat. By bringing together trusted communication infrastructure and local market expertise, the collaboration aims to create stronger outcomes for advertisers while reinforcing Truecaller’s role in India’s rapidly growing digital economy.
