TreeHouse Hotels has unveiled TreeHouse-LinkD, a new boutique collection brand. This innovative concept aims to support independent, design-forward hotels by connecting them with modern, discerning travellers.
The brand empowers hotel owners by offering flexibility, cooperation, and innovation—without demanding heavy investments or brand conformity. In fact, owners can retain their original branding while benefiting from TreeHouse’s established systems and clientele.
TreeHouse-LinkD offers strategic advantages, including advanced technology tools, centralized revenue management, and a vast distribution network. As a result, partner hotels can enjoy increased market visibility, optimized pricing, and better occupancy rates.
“We are excited to launch TreeHouse-LinkD – a brand built for the future of boutique hospitality in India. As we engage with potential partners across the country, we see a strong desire for brand-backed independence with Owners wanting to keep their own brand identity too – and TreeHouse-LinkD is our answer to that,”— Jayant Singh, Managing Partner, TreeHouse Hotels & Resorts.
Unlike traditional hospitality models, TreeHouse-LinkD promotes strategic collaboration over control. Hotel owners maintain full authority over operations, design, and guest experience. Meanwhile, TreeHouse provides optional support in marketing, staff training, and business development.
In addition, the brand’s variable fee structure reflects the realities of running an independent hotel. During downturns, it cushions owners by adjusting costs, thus creating a win-win model focused on shared growth.
TreeHouse Hotels & Resorts, under Karma Hospitality LLP, continues to expand rapidly. The company runs hotels across India under various brands like Th.e Luxury Selection, TreeHouse Exotic, Nest by TreeHouse, hi-way Motels, and now TreeHouse-LinkD.
TreeHouse prides itself as a “Made in India” brand, dedicated to serving business and leisure travellers alike. Backed by a leadership team with over 100 years of combined industry experience, the company delivers strong operational, marketing, and digital support across its entire portfolio.
