Travel company Thomas Cook on Friday announced a strategic alliance with Muthoot Forex, the foreign exchange arm of the Muthoot Group, aimed at extending the reach of its Borderless Travel Card and Study Buddy Card.
The company said in a press release that, as part of the partnership, Muthoot will offer these prepaid forex cards at over 7,000 of its branches, including 43 dedicated forex outlets across India’s metros, mini-metros, and tier II to tier IV cities.
“Our alliance with The Muthoot Group leverages our powerful synergies — combining our expertise in travel and foreign exchange with Muthoot’s extensive network across India’s tier I to IV source markets,” said Deepesh Varma, Executive Vice President, Foreign Exchange, Thomas Cook India. “Through this partnership, we aim to bring our Borderless Travel and Study Buddy cards closer to consumers across India’s metros and regional markets, making international travel and study abroad even more convenient and accessible.”
The partnership between Thomas Cook and Muthoot Forex significantly strengthens the distribution network for prepaid forex cards across India. By leveraging Muthoot’s vast branch presence, The travel company aims to make international travel and education-related payments more accessible and convenient for customers in both urban and emerging markets.
