Third Wave Coffee announced that it has opened its 200th café in Sindhi Society, Chembur, Mumbai, marking a major milestone in the brand’s nationwide expansion and demonstrating its steady growth since 2016.
The new outlet strengthens the company’s presence in Mumbai, where it now operates 40 cafés. Furthermore, the brand continues to pursue its strategic expansion plan and aims to add 100 new cafés by 2026.
Speaking about the achievement, Rajat Luthra, CEO, Third Wave Coffee, said, “Crossing 200 cafés is not just a numeric milestone; it reflects the trust of our community and the disciplined growth engine we have built over the years. Our focus has remained constant: build a sustainably scalable business and deliver a high-quality, consistent café experience across formats and geographies. With our roastery’s 8× automation capability, we are now equipped to support up to 700 cafes, setting a strong foundation for the next phase of expansion. In Mumbai, this will be our 40th cafe, and we plan to strengthen our presence in the region in the coming year as well. By next year, we aim to add 100 more cafés as we deepen our presence in both existing and new markets.”
The company chose Chembur for its milestone café because the neighborhood has a rapidly growing café-going culture, a high concentration of young professionals and students, and a strong base of consumers who appreciate premium, experience-forward coffee spaces. This opening represents the brand’s second outlet in Chembur and reinforces the strong traction it continues to build in the locality.
Additionally, Third Wave Coffee is expanding its omnichannel strategy. With the upgraded roastery and innovation lab in Bengaluru, the brand is enhancing its retail offerings through easy-to-brew coffee bags, signature blends, brewing equipment, and curated merchandise, enabling customers to engage with the brand both in-store and at home.
The launch of the 200th café underscores Third Wave Coffee’s robust growth trajectory, expanding national footprint, and commitment to delivering a consistent, high-quality coffee experience across markets.
