Third Wave Coffee has launched its first café in Mysuru on Devraj Urs Road, marking the brand’s expansion into the city. The launch event witnessed the presence of His Highness Yaduveer Krishnadatta Chamaraja Wadiyar and Rajat Luthra, CEO, of Third Wave Coffee. This opening brings the brand to 117 stores across eight cities, with plans to reach 150 by March 2025. Third Wave Coffee is known for blending comfort with creativity in its stores, providing a unique speciality coffee experience that fosters meaningful connections and personal reflection.
“Coffee is not just an occasional beverage anymore; it is powering people’s day now,” said Rajat Luthra, CEO of Third Wave Coffee, speaking at the launch.“We are on a mission to deliver our exceptional coffee experience to more & more customers, wherever they are. Mysuru is one of the most charming cities in Southern India, and we are honoured to introduce our speciality brews to the city’s people. Our Cafes are spaces created with an aim to inspire and foster deep connections with our customers, and we are excited to bring the Third Wave Coffee experience to the community of Mysore.”
Beyond offering coffee, Third Wave Coffee stores provide a space for creativity and innovation, hosting events, workshops, and collaborations. The stores are ideal for meeting friends, conducting business discussions, or enjoying peaceful moments alone, perhaps with a good book. This approach underscores the brand’s commitment to creating meaningful customer experiences.
With cozy interiors inspired by local culture, Third Wave Coffee creates spaces perfect for meaningful conversations and connections. The menu offers a wide variety, including single-origin coffees, cold brews, handcrafted sandwiches, wraps, and shareable bites. Additionally, coffee enthusiasts can indulge in unique merchandise to take home.
Founded in 2017 by Sushant Goel, Anirudh Sharma, and Ayush Bathwal, Third Wave Coffee is a rapidly growing coffee and food QSR brand. Known for its commitment to quality and innovation, the brand has expanded to over 117 stores across India, becoming the fastest-growing coffee chain in the country. With a focus on high-quality beans, prime locations, and a tech-enabled customer experience, Third Wave Coffee delivers a premium coffee-first experience that has quickly gained a loyal following.
