Twitter is rolling out a ‘Super Follows’ service to let users commercialize their content, which goes beyond promotional messages.
Those selected for the “Super Follows” test group will be able to post subscription content that would only be available to all those who pay to view the tweets.
Unscripted thoughts, personal answers only for super followers, and ideas and opinions with extra tweets, according to Twitter, are examples of subscription material that could gain popularity. They will be capable of charging between three different monthly pricing points depending on the genre that the Twitter profile will upload: $2.99, $4.99, or $9.99.
“A concept like ‘Super Follows’ forces a habit—pay or lose out on premium services,” explains Ram, Head – Industry Intelligence Group at CMR.
According to Twitter after in-app purchase fees, users will be eligible to earn up to 97 percent of income on their ‘Super Follows’ subscription until they hit $50,000 in lifetime earnings across all Twitter monetization products.
And a minimum of $50 is required to obtain the reward. The balance will be rolled over to the next month if the Twitter profile fails to satisfy the monthly criteria.
While it appears to be a terrific content monetization tool, industry analysts say Twitter is a little late to the party in the era of the creator’s economy.
