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The Journey of #BElieve Natural and Satyam’s Vision for a Sustainable Future

I firmly believe in the mantra that ‘quick action is the secret of quick success,” professes Mr Satyam, the visionary force behind #BElieve Natural

In the dynamic world of entrepreneurship, where passion meets purpose, Mr. Satyam stands as a beacon of inspiration with his startup, #BElieve Natural. The journey embarked on is a testament to the transformative power of combining personal passion, market demand, and a commitment to positive change. 

According to the most recent National Family Health Survey (2020-21), more than 30 per cent of women between the ages of 15 and 24 do not use hygienic methods of protection during their menstrual period. This distressing statistic underscores the pressing need for accessible and sustainable menstrual hygiene solutions across the country. #BElieve Natural, founded by Mr Satyam, emerges not just as a business venture but as a catalyst for positive change, aiming to bridge the gap in awareness and availability of eco-friendly menstrual products.

Mr. Satyam is the driving force behind #BElieve Natural, a startup that is not just about products but a movement towards women’s empowerment and sustainability. His journey inspires and urges the youth to chase their dreams with tireless determination.

The inception of #BElieve Natural:

The inception of #BElieve Natural was driven by Satyam’s unwavering belief in the three pillars of business success: skill, passion, and market demand. His journey began with a profound passion for social causes, particularly girls’ empowerment and menstrual hygiene.  In a world where taboo still surrounds menstruation, he took a bold step to address the market gap in biodegradable sanitary pads. Satyam introduced bamboo fiber pads, fueled by a desire to address the market’s lack of biodegradable sanitary pads. He didn’t stop there; he ventured into educational institutions, breaking the silence surrounding menstruation through awareness sessions.

Milestones and Challenges:

The path to success is rarely smooth, and #BElieve Natural faced its share of challenges. The journey was like a rollercoaster ride from initial investment setbacks to legal hurdles and struggles in finding reliable vendors. Yet, Satyam and his dedicated team faced these challenges head-on. Learning from rejection in sales, they adapted strategies, emphasizing persistent outreach and prioritizing product quality. The challenges became stepping stones rather than stumbling blocks.

From #BEing Natural to  #BElieve Natural

The transition from #BEing Natural to #BElieve Natural wasn’t just a name change; it was a testament to Satyam’s ability to adapt and evolve. The evolution from #BEing Natural to #BElieve Natural reflects Satyam’s agility in response to challenges. Quick action in the face of trademark issues led to a rebranding, aligning with his belief that swift decisions are the secret to quick success. This adaptability showcases the importance of maintaining internal vision and thinking beyond the constraints of external challenges.

Promoting Sustainability and Breaking Stigmas:

The emotional connection with #BElieve Natural is akin to Satyam’s family bond. While emotions play a role, decisions are made with a strategic mindset. This balance allows him to navigate the day-to-day responsibilities of running a thriving enterprise while staying true to the commitment to positive change.

Satyam’s leadership in the menstrual hygiene industry is marked by a commitment to sustainable and eco-friendly solutions. Through product innovation, education, collaboration with NGOs, recycling programs, community engagement, and advocacy, #BElieve Natural aims to dismantle societal stigma while contributing to a greener future. 

Future Vision for #BElieve Natural:

Looking ahead, #BElieve Natural envisions expanding its impact by incorporating sustainable practices, broadening product lines, and fostering community engagement. Satyam’s vision extends beyond entrepreneurial pursuits, aiming to create positive change by prioritizing environmental responsibility and social well-being.  In a conversation with Business Review Live, Satyam said,  “#BElieve Natural aims to expand its impact by incorporating sustainable practices, broadening product lines, and fostering community engagement. Our future goals include reducing our carbon footprint, launching innovative eco-friendly products, and collaborating with like-minded organizations. We’re committed to creating positive change by prioritizing environmental responsibility and social well-being in all our entrepreneurial pursuits.

In conclusion, Satyam’s journey is not just a business success story; it’s an anthem for the youth. It exemplifies the transformative potential of combining passion, market demand, and a commitment to positive change. He said, “#BElieve Natural is on a mission to break stigmas while contributing to a greener future”. His story is a beacon for those who believe in the power of entrepreneurship to drive positive change. Running a startup is no small feat, but Satyam has found the balance between commitment and business.

As he continues to lead his startup toward a sustainable future, his story inspires aspiring entrepreneurs and social and environmental well-being advocates.

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Kanika Mahtoliya
Kanika Mahtoliya
Kanika Mahtoliya, currently pursuing a Bachelor's in Journalism and Mass Communication at Graphic Era Hill University. With a strong passion for storytelling and a focus on business journalism, she is currently serving as a features writer at Business Review Live.