According to The Burger Company’s recently announced targets, the company plans to reach a century in 2022. In Bareilly, Uttar Pradesh, The Burger Company has opened its 50th location. The company operates in 20 cities and nine states. At the moment, there are 49 franchisee-owned outlets and two company-owned outlets.
Neelam Singh, founder and CEO of The Burger Company, informed that the company is getting tremendous response from tier 2 and 3 cities. “We have a strong presence in North India and in coming months we will be opening stores in West, South, Center and East India as well. Stores are under fit-outs in cities like Agra, Meerut, Moga, Malout, Pathankot, Srinagar, Ahmedabad, Nagercoil, Chennai, Hyderabad, Patna, Purnia, Deoghar, Kanpur and many more,” she added.
To reach a wider customer base, the company has rapidly increased its footprints and product offerings.
“In April ’22 we have added six stores to our tally, practically we have opened a store every fifth day in the month which is a great milestone,” Singh added.
According to Singh, the majority of the stores are profitable from the first month of operation since the cost structure is well-managed. For example, the Burger Company operates on a zero-commission strategy and passes the entire cost-benefit to the outlets as a brand policy. In addition, all raw ingredient deliveries are coordinated centrally, with stores receiving them at their doorstep.
The Burger Company first opened its store in Gurugram in 2018 and will shortly announce international outlets.