Texas Smokehouse, India’s first smoked chicken QSR brand, is shaking up the country’s fast-food scene. Backed by Yummify Foods & Beverages Pvt Ltd, the brand has secured undisclosed pre-seed funding to fuel its ambitious expansion. Founder Isht Sethi has unveiled plans to open 100 outlets, bringing quick, flavorful, and healthier fast-food options to more customers. With India’s QSR industry expected to reach ₹827 billion by 2025, Texas Smokehouse is bridging the gap with its signature slow-cooked, wood-smoked chicken.
The fresh funding will accelerate the brand’s growth across North India, making its smoky flavors accessible to more food lovers. Texas Smokehouse will scale up using multiple business models, including state-wise Master Franchise, Company-Owned-Company-Operated (CoCo), Franchise-Owned-Company-Operated (FoCo), and Franchise-Owned-Franchise-Operated (FoFo). This strategy ensures efficient market penetration across metro areas and Tier-1 & Tier-2 cities.
“The QSR industry in India is booming, and Texas Smokehouse is ready to tap into this momentum. Where all the QSR market is cluttered with deep-fried offerings, our unique smoked chicken combined with an affordable, high-quality menu, set us apart. We are now geared to expand aggressively and bring our brand closer to customers nationwide,” said Isht Sethi, Founder of Texas Smokehouse.
Currently, fried chicken, burgers, and pizzas dominate India’s fast-food market, leaving a huge gap for healthier alternatives. Texas Smokehouse fills this space with slow-cooked, wood-smoked chicken that’s free from oil and preservatives.
“We see a huge gap in the Indian QSR space for a smoked chicken brand. Consumers today seek premium, slow-cooked, and unique flavors that aren’t found in traditional fast-food options. Texas Smokehouse is here to redefine the QSR experience with authentic smoked chicken, burgers, rice bowls, breast meals, wraps, and air-fried sides,” said Ritesh Goyal, Co-Founder of Texas Smokehouse.
Speed is crucial in the QSR industry, and the QSR brand is revolutionizing delivery with a rapid 10-minute model. The menu is designed for efficiency, ensuring hot, flavorful meals reach customers without compromising on quality.
“Our smoked chicken is crafted for quick service yet maintains its juicy, rich, traditional taste & health benefits. This will ensure customers get their food fast, fresh, and full of flavor within no time” added Ritesh Goyal.
With 100 outlets planned nationwide, Texas Smokehouse aims to revolutionize QSR with wood-smoked chicken, offer a healthier and tastier alternative to deep-fried fast food, expand rapidly through franchise opportunities, and generate significant employment in the food industry.
Since launching its first outlet in August 2024, Texas Smokehouse has seen strong demand and steady month-on-month growth, solidifying its position as a category leader in India’s fast-food revolution.
