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Sustainable energy-tech startup Urja Sathi raises Rs 35 lakh in its seed round 

Urja Sathi, a sustainable energy-tech platform, has raised Rs 35 lakh in its seed round, co-led by Ankit Jain and Sharlee Jain, co-founders of Paper Arizona. 

The company plans to use the funds to hire talent, improve customer support, and enhance marketing and branding for better visibility among its potential B2B and B2C audiences. 

Founded in 2023 by Anurag Srivastava and Gaurav Gupta, Urja Sathi is an e-commerce marketplace catering to the solar and clean energy sector, providing comprehensive solutions to businesses and end-users across India through various online services, products, and promotions.

Based in Lucknow, Urja Sathi aids manufacturers, suppliers, installation services, and other solar and clean energy entities expand their operations. The platform facilitates end-users in comprehending and evaluating system components, along with assisting system integrators and other businesses in making informed decisions to select high-quality, reliable solar products tailored to their specific requirements. 

In the competitive landscape, Urja Sathi faces rivals such as Solartrade, SunSync Technologies, Malem, U-Solar Clean Energy, and others in this domain.

Speaking on the fundraise, Anurag Srivastava, Founder, Urja Sathi, said, “This investment marks a significant new chapter in Urja Sathi’s journey and fuels our long-term vision of bringing all buyers, sellers, and a diverse range of key ecosystem players of the clean energy segment in India under one roof via our platform, and eventually becoming the biggest, most efficient and credible marketplace in India catering to renewable energy. Through the Urja Sathi marketplace portal and upcoming app, we are committed to streamlining the adoption of solar and clean energy for both residential and commercial customers in India.”

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