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Suba Hotels strengthens presence in tier II and III cities with asset-light strategy

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Suba Hotels Limited, ranked as India’s ninth-largest hotel chain, is actively strengthening its footprint in the hospitality sector by expanding through a capital-efficient, asset-light model. At the same time, the company maintains a diversified portfolio across upscale, midscale, and economy segments, while placing strong emphasis on Tier II and Tier III cities, which currently account for around 81% of its properties.

As of December 15, 2025, Suba Hotels operates 97 hotels with 4,517 keys across more than 50 cities in India. In addition, the company plans to add 901 keys to its portfolio, which will result in nearly 20% capacity expansion upon completion.

Following its IPO, Suba Hotels has accelerated expansion under an asset-light strategy, thereby improving cost efficiency and operating margins. Moreover, the company continues to maintain a balanced portfolio spanning pilgrimage destinations, commercial centers, and business hubs, ensuring resilience across demand cycles.

Looking ahead, the company’s strategic roadmap focuses on strengthening its presence in religious tourism markets, including Ayodhya, Ujjain, and Vindhyachal. Simultaneously, Suba Hotels plans to scale further through lease-based and revenue-sharing structures while also exploring international expansion by establishing operations in Dubai.

Furthermore, the management continues to emphasize the importance of leveraging strong domestic travel demand, ongoing infrastructure development, and a diversified customer mix to support future growth and margin stability.

Suba Hotels Limited is positioning itself for sustained, scalable growth by combining asset-light expansion, regional diversification, and strategic market selection. As domestic travel strengthens and new geographies open up, the company appears well placed to enhance profitability while expanding its footprint in both Indian and international hospitality markets.