Sterling Holiday Resorts has entered Chhattisgarh with the launch of Sterling Naman Bastar, Jagdalpur, marking its 80th resort in India. The property also becomes the first hotel in Jagdalpur to operate under a national hospitality brand, strengthening the city’s hospitality infrastructure.
The launch provides travellers with a new base to explore Bastar, a region celebrated for its forests, waterfalls, caves, local markets, traditional crafts, and distinctive food culture. Furthermore, the property aims to make the region more accessible to travellers seeking nature, culture, and immersive experiences.
Bastar combines diverse natural landscapes with living cultural traditions. Travellers can visit Chitrakote and Tirathgarh Falls, explore the forests and limestone caves of Kanger Valley, experience local haats, and discover the region’s renowned Dhokra craft traditions.
Food also plays an important role in the Bastar experience. Local ingredients such as rice, bamboo shoots, and forest produce feature prominently in traditional dishes, including Baasta, Angakar Roti, Chaur Bhaja, Farra, and Tikhur.
Meanwhile, improved connectivity is making Bastar easier to access. Jagdalpur Airport offers direct air connections to Hyderabad and Raipur, connecting the destination with major urban centres.
Located on Chitrakote Road, Sterling Naman Bastar spans around 3.21 acres and offers 45 rooms across five categories. The accommodation options include garden-facing rooms, suites, and a private pool villa, catering to different traveller preferences.
The resort also features an indoor swimming pool, spa, and recreation facilities. In addition, its lawns and banquet spaces can accommodate family stays, celebrations, events, and group travel.
The property offers two dining options: Amravan, a multi-cuisine vegetarian restaurant, and Little Bites, a café serving regional specialities alongside other familiar dishes.
Vikram Lalvani, Managing Director and CEO, Sterling Holiday Resorts, said, “Some destinations are already on everyone’s travel list. Others are waiting to be discovered. We believe Bastar belongs in the second category. The combination here includes waterfalls, forests, caves, craft, cuisine, and a rich living culture. Yet Bastar remains relatively under-discovered by the mainstream Indian traveller. Our role as a Destination Architect is not simply to put a hotel in such a location but to help travellers understand why they should come here and then make the destination easier and richer to experience. With Jagdalpur providing the gateway and Sterling Naman Bastar providing a hospitality base, we have an opportunity to introduce more travellers to the region. Our 80th resort is therefore a milestone for Sterling and an opportunity to support Bastar’s place within India’s travel landscape.”
Jayesh Sangani and Rachit Sangani, owners of Sterling Naman Bastar Jagdalpur, a unit of Dishi Resort Pvt. Ltd., said, “Bastar has potential as a destination, with its natural landscapes and cultural heritage. Our association with Sterling combines our understanding of the region with the brand’s reach, distribution, and hospitality experience. Together, we aim to establish Sterling Naman Bastar as a base for travellers exploring Jagdalpur and the wider Bastar region.”
The Bastar opening supports the hotel group’s destination-led expansion strategy. In established markets, the company is developing connected travel circuits, while in emerging destinations, it is establishing hospitality bases that can contribute to local tourism growth.
With Sterling Naman Bastar, Sterling Holiday Resorts adds Jagdalpur to its growing network and creates another gateway for travellers exploring Chhattisgarh and the wider Bastar region.
