Kerala gets tourists from all over the world yearly, so its hotels must handle the constant demand head-on and efficiently manage their bookings. With the help of advanced distribution technology solutions like the Channel Manager and Booking Engine, STAAH, a New Zealand-based provider of hospitality solutions, has helped the state’s hotels increase their online bookings by up to 80%.
Hotel Span International (Cochin), a 4-star business hotel with an inventory of 37 rooms, deployed STAAH’s Channel Manager in 2018, resulting in an impressive 80% surge in direct online bookings. “STAAH has transformed our booking management process, improved efficiency, reduced errors, and optimized our pricing strategy,” said Jinto Chacko, General Manager, Span International.
The Fog Munnar Resort is a top-notch environment-friendly resort with 40 rooms. The hotel struggled with overbooking during peak seasons and rate disparities, which led to errors and dissatisfied clients. “Managing multiple online distribution channels was becoming an intimidating task, and STAAH helped us manage it all seamlessly. We were easily able to connect all our booking channels, including OTAs and direct booking websites, through a single interface. Our bookings are up by 40-50%,” said Praveen Menon, General Manager, The Fog Munnar Resorts & Spa.
The Krishnavalsam Regency has 40 rooms and is close to the famous Guruvayoor temple. The hotel saw a 40% increase in direct website bookings after implementing STAAH’s Channel Manager and Booking Engine. “STAAH’s seamless integration and real-time updates has helped us manage our online distribution effortlessly. We are able to optimize our pricing strategies and track key metrics accurately,” said Binu Nair, General Manager, Krishnavalsam Regency.
The Misty Range Resorts, which spans three acres in the lush, misty hills of Marayoor, currently has 10 rooms but has plans to increase that number to 20 this year. “STAAH has been a game changer for us!” said Prem Kumar, General Manager, Misty Range Resorts.
“STAAH’s success stories in Kerala highlights the potential of robust direct booking system as a potent sales and distribution channel that directly impact the bottom line. Hotels need reliable and innovative technology partners like STAAH to stay relevant in a highly- evolving digital world,” said Shoaib Ali , National Sales Head- India.
