STAAH has strengthened the digital booking capabilities of Roland Hotel, a long-standing budget property in Kolkata, by enabling the adoption of its Channel Manager, SwiftBook, and WatchMyRate tools. Moreover, the 30-room hotel, situated near Forum Mall and operating since 1997, had struggled to adapt to evolving online booking trends and maintain consistent listings across multiple OTAs.
Previously, the hotel relied on manual updates, which caused overbookings, pricing inconsistencies, and higher operational workload. However, according to Meghna Chowdhury, general manager of Roland Hotel, automation has delivered notable improvements. “Implementing STAAH solutions has boosted our online bookings and overall revenue measurably. Automation has not only freed up staff time but also sharpened our pricing strategies. By removing the risks of errors and inefficiencies, we’ve strengthened our online channels while driving more bookings through our own website,” she said.
Furthermore, STAAH’s Channel Manager has enhanced rate parity and reduced booking discrepancies, while SwiftBook now provides guests with a faster and more intuitive interface for direct reservations. Additionally, WatchMyRate offers real-time price comparisons between the hotel’s website and OTAs, which encourages more direct bookings.
Shoaib Ali, National Sales Head of STAAH India, said, “STAAH solutions are designed to cater to every category of hotels, from homestays and budget properties to premium resorts. For Roland Hotels, the challenge was updating their processes to channelize online bookings optimally. We are delighted our solutions addressed all their problems, leaving them enough time to focus on guest experiences.”
Overall, the integration of STAAH solutions has empowered Roland Hotel to enhance operational efficiency, strengthen direct booking channels, and remain competitive in an increasingly digital hospitality landscape.
