Jetwing Hotels has announced a revamped branding strategy as part of its commitment to staying aligned with the evolving preferences of modern travelers. This bold move highlights the company’s continued dedication to meeting diverse guest expectations while strengthening its leadership in Sri Lanka’s hospitality industry.
In response to changing travel trends, Jetwing Hotels is shifting away from its former “Hotels” and “Villas” classifications, introducing a newly structured portfolio. The updated framework divides its properties into four clear categories: Jetwing Luxury Reserves, Jetwing Premium Hotels, Select Hotels, and Essentials. According to the company’s release, this realignment is designed to offer guests a more streamlined and easily understood view of the brand’s range—accommodating everyone from cost-conscious travelers to those in search of luxury experiences.
Hashan Cooray, director of marketing and development, Jetwing Hotels stated, “Today,after the turmoil we all faced for over four years, we are more optimistic than ever about the growth potential of our industry and its role in transforming Sri Lanka’s economy. With this in mind, we felt it was time to bring more clarity to our branding as we now operate over 35 properties around our paradise island.”
The newly introduced Jetwing Luxury Reserves category highlights the brand’s flagship properties, each uniquely designed with striking architecture in breathtaking settings. These premium locations are complemented by gourmet cuisine and personalized service that caters to every guest’s need.
The Jetwing Premium Hotels segment brings together a refined collection of 4-star and 5-star properties that merge contemporary comfort with the richness of Sri Lankan culture. These full-service hotels are equipped with modern conveniences to ensure a luxurious stay.
Next is the Select Hotels category, offering the perfect balance between affordability and comfort. Aimed at modern travelers seeking authentic experiences, these 3-star properties, while not carrying the Jetwing name, maintain the brand’s signature warmth and hospitality.
Finally, the Essentials category caters to budget-conscious explorers. This segment focuses on practical, no-frills accommodation that emphasizes comfort and value. It includes the 3-star Hotel J and 2-star City Beds, designed to meet core travel needs without compromising on quality, according to the company’s statement.
Jetwing Hotels restructuring marks a significant step in redefining its brand identity to better align with the evolving expectations of today’s travelers. By introducing a clear and thoughtfully segmented structure—ranging from ultra-luxury to essential stays—the company reinforces its commitment to delivering personalized, high-quality hospitality experiences across all travel styles and budgets. This strategic shift not only strengthens Jetwing’s market positioning but also sets a new benchmark for innovation and guest-centricity in Sri Lanka’s hospitality landscape.
