Sports tech platform Sportzcraazy said it acquired media content platform Kabaddi Adda, taking the controlling stakes in the latter. The current transaction’s terms weren’t disclosed.
According to the company, the acquisition will increase the combined reach of the two platforms in India to over five million monthly enthusiasts.
This agreement will also use player performance data, including player performance statistics, player form, and auction-related information, to further develop and improve the kabaddi sports tech sector, according to the statement.
“Having the largest community and with sports tech-focused towards Kabaddi, the second most viewed sport in the country, we see vast opportunity in the sport,” said Vaibhav Jaiswal, Founder, and CEO of Sportzcraazy. “Sportzcraazy plans to work with kabaddi players through grass root engagement, enabling regional players to showcase their talent.”
According to Sportzcraazy, it aims to host kabaddi leagues and large-scale tournaments nationwide to create local and regional player opportunities.
Sportzcraazy covers the latest news and updates from across the world. Also, it promotes digital asset optimization and revenue generation for sports content creators.
Kabaddi Adda is a platform that offers in-depth coverage of Kabaddi and is founded in 2019 by Arvind Sivdas, Dhanya P, Suhail Chandhok, and Srikanth Viswanathan. It was the first sports company offered on Shark Tank, valued at Rs 13.33 crore.
