Soothe Healthcare, a personal hygiene brand, has raised Rs 175 crore in a fresh round of funding from the US International Development Finance Corporation (DFC) and existing investors.
A91, Symphony, Sixth Sense Ventures, and GII are some of the existing investors in Soothe Healthcare, along with DFC, which has invested Rs 55 crore.
In August 2021, the company raised its final round of funding.
According to a statement, DFC’s investment is in line with its 2X Women’s Initiative and Global Health and Prosperity Initiative, which aims to empower women and give them the financial resources they need to prioritize their needs for hygiene and health.
With these funds, Soothe Healthcare, the company that develops Paree Sanitary Pads, will expand its distribution channels, reach more women in Tier II and Tier III markets, and expand its marketing.
Sahil Dharia, Founder and CEO of Soothe Healthcare, said, “Our endeavour is to provide women with high quality products at a great value. Our value proposition and social impact-driven business model has helped establish Paree Sanitary Pads as a trusted personal hygiene brand across India.”
Abhay Panday, General Partner, A91 Partners, said, “We continue to be believers in the business opportunity in women’s hygiene and Soothe’s relentless focus on building a high-quality Indian brand in the space.”
The flagship product of Soothe Healthcare, Paree Sanitary Pads, was introduced in 2016 through offline FMCG distribution channels. The business has doubled its manufacturing capacity, entered foreign markets, and added new product verticals.