Simpler Today AI, an AI-first consumer law firm focused on accelerating and simplifying access to justice, has raised Rs 20 lakh in funding from IIT Mandi iHub and the HCI Foundation under the Startup India Seed Fund Scheme. With this support, the startup will enhance its product capabilities, deepen legal research, and expand its indigenous legal intelligence systems tailored to India’s justice ecosystem.
Through AI-driven efficiency and affordability, Simpler Today AI enables citizens to access high-quality legal support without navigating complex legal processes alone. From the initial filing stage to resolution, the platform manages the complete legal journey. As a result, users can understand their legal rights, evaluate the seriousness of incidents, draft structured and action-ready complaints, and receive clear guidance on procedural next steps through a conversational, multilingual AI interface.
Currently, the platform supports more than 30 laws and acts, covers over 100 legal use cases, and offers state-specific formats. Meanwhile, Simpler Today AI has demonstrated early real-world traction through on-ground deployments. Its technology now operates across 29 police stations in Raigad, Maharashtra, directly serving over 35 lakh citizens. Furthermore, the platform has enabled thousands of legal interactions and helped generate hundreds of structured complaints with significantly higher actionability.
Built as a fully indigenous AI system, Simpler Today AI actively integrates with law enforcement agencies and legal institutions. Consequently, the platform improves information quality, reduces procedural ambiguity, and optimizes resource utilization across the justice delivery system.
Commenting on the funding, Amit Shukla, co-founder of Simpler Today AI, said the backing from IIT Mandi iHub and HCI Foundation validates the belief that access to justice forms a cornerstone of national security and inclusive growth. He added that India requires indigenous AI systems that deeply understand its laws, languages, and institutions. Therefore, the funding will help strengthen the company’s legal intelligence stack and accelerate its mission to make justice accessible, affordable, and actionable for every citizen.
Previously, Shukla founded EasyGov, an AI-powered governance platform that Reliance Jio acquired and later deployed at a national scale for social protection delivery. This experience now informs Simpler Today AI’s approach to building scalable public-impact technology.
At the same time, India’s legal system continues to face a severe structural challenge. More than 50 million cases remain pending across courts nationwide, and experts estimate that the current pace of disposal could take centuries to clear the backlog. Delays in legal awareness, complaint filing, and procedural clarity often prevent early intervention, which in turn increases pressure on courts and law enforcement agencies.
A spokesperson from IIT Mandi iHub and HCI Foundation said Simpler Today AI exemplifies the type of deep tech innovation India needs for public impact. The spokesperson added that the company’s focus on indigenous AI, legal access, and institutional adoption strongly aligns with the objectives of the Startup India Seed Fund Scheme and carries strong potential for scalable national impact.
As India rapidly expands its Digital Public Infrastructure, AI-driven platforms like Simpler Today AI can significantly reduce friction at the justice system’s entry points. Ultimately, such indigenous legal AI solutions are poised to play a transformative role in improving citizen outcomes while easing the systemic burden on India’s justice and governance ecosystem.
