Sid’s Farm, a company that delivers dairy products directly to customers, secured $10 million (about Rs 83 Crores) in funding. The investment round was led by Omnivore, a venture capital firm based in Mumbai, and the family office of Narotam Sekhsaria, the founder of Ambuja Cements.
Sid’s Farm plans to use the investment to boost its presence in Hyderabad and Bengaluru and to expand its manufacturing facilities to meet the growing demand. The company, based in Hyderabad, currently serves more than 25,000 customers across these two cities.
“Premium dairy brands and products over D2C platforms are expected to lead (the) growth (in the overall Indian dairy space). We see Sid’s Farm emerging as a key player in this space with its commitment to antibiotic-free, hormone-free, preservative-free milk and milk products,” said Reihem Roy, partner at Omnivore.
Omnivore, a venture capital firm known for its focus on agricultural technology (agritech), has a history of backing innovative companies in the space. The firm have invested in Dehaat, an online marketplace that connects farmers directly, and Pixxel, a company that uses satellite imaging for agricultural purposes.
Sid’s Farm, launched in 2016 by Kishore Indukuri, had previously raised $1 million from their customers and their referrals in January of last year. This direct-to-consumer company offers a variety of dairy products, including whole milk, double-toned milk, ghee, butter, and paneer.
“This investment will be instrumental in accelerating our growth trajectory and enabling us to provide fresh, healthy, and responsibly sourced food to a wider audience in Hyderabad and Bengaluru. We strongly believe that there is an opportunity to serve over 100,000 families every day in these two markets alone,” said Indukuri.
