Flipkart cofounder Binny Bansal has invested $20 million in ShopOS, a startup developing an AI-powered operating system designed to streamline and scale e-commerce operations for brands. The funding round was led by Bansal’s investment firm, Three State Ventures.
ShopOS was founded by Sai Krishna V K and Ajay P. V., the creators of Scapic—an AI/AR commerce platform acquired by Flipkart in 2020. Following the acquisition, the duo led Flipkart Labs, which focused on deep tech innovation within the e-commerce giant. Karan Sonawala, another Flipkart alumnus, has joined the team after leading visual and immersive AI features at the Walmart-owned company.
The startup believes that global brands still face major challenges in launching and managing online storefronts. Content production is often time-consuming and manual, marketing lacks local personalization, and real-time user experiences remain limited.
ShopOS, meanwhile, is presenting a full-stack AI platform that functions as a virtual workforce. Through this system, brands can seamlessly generate product listings, images, and videos; launch targeted marketing campaigns; and automatically personalize storefronts based on consumer behavior—all powered by autonomous AI agents.
According to the company, it has already onboarded early customers across India, the UAE, and parts of Europe. Now, with the fresh funding in place, ShopOS plans to scale its engineering team and further expand its global customer footprint.
“This is about building ambient agents that don’t just assist but execute core commerce workflows in the background,” said Sai. “We’re betting on generative commerce as the next paradigm.”
Bansal said ShopOS was “building the commerce stack of the future” and that AI-native operating systems will be critical for brands expanding across borders.
The startup is actively hiring for engineering and product roles, with plans to integrate hundreds of brands into its platform over the next 12 months.
