E-commerce enablement platform Shiprocket on Friday introduced Shunya.ai, a multimodal AI engine designed specifically for MSMEs and D2C brands.
According to the company’s statement, the AI stack enables multilingual commerce, enhances regional customer experiences, and delivers scalable automation.
“Developed in partnership with Ultrasafe Inc. through a joint venture, Shunya.ai brings together voice, text, and image intelligence in 9-plus Indian languages, built, trained, and hosted entirely within India. The platform is set to reach over 1 lakh MSMEs within the first year, driving time and cost savings across cataloguing, marketing, fulfilment, and customer engagement workflows,” it said.
Shiprocket launched Shunya.ai to tap into India’s $1 trillion MSME economy and the rapidly growing digital commerce market, which analysts project will reach $350 billion by 2030. Moreover, MSMEs currently contribute over 30% to the nation’s Gross Value Added (GVA), underscoring their vital role in the country’s economic landscape.
Shiprocket has trained Shunya.ai on Indian commerce data, hosted it entirely within the country, and specifically designed it to comply with domestic regulations and business requirements.
To handle its AI workloads while ensuring data sovereignty, the engine utilizes Cloudfiniti—Larsen & Toubro’s GPU-powered infrastructure platform.
Integrated directly into Shiprocket’s seller panel, Shunya.ai offers a suite of AI-driven tools, including bilingual product listings, ad creatives, GST-compliant invoice generation, WhatsApp voice-to-order automation, image-to-alt-text SEO optimization, and personalized sales recommendations.
According to the company, early pilots of the large language model (LLM) have demonstrated a 30–40% reduction in time spent on catalog and content creation, significantly accelerating speed-to-market for MSMEs.
“We’ve adapted Shunya.ai from the ground up for Indian languages, commerce workflows, and MSME needs. By embedding it directly into our platform, we’re giving over 1.5 lakh sellers instant access to tools that are intelligent, local, and scalable, levelling the playing field for businesses across Bharat,” Shiprocket MD and CEO Saahil Goel said.
According to a report released on Friday by Shiprocket in collaboration with KPMG, India’s D2C market—currently home to over 11,000 brands—is projected to reach $100 billion by 2025. Analysts expect the e-retail sector to grow significantly, reaching a market size of $125 billion and attracting 220 million online shoppers by the same year.
The report highlights the rapid growth of quick commerce, which is extending its reach to remote regions and unlocking new opportunities for MSMEs. This expansion is enabling small businesses across India to meet increasing consumer demand for instant delivery.
