Sarovar Hotels, in partnership with Grassfield Group of Hotels & Resorts, has signed a franchise agreement for a 110-key luxury resort under the Golden Tulip brand in Virat Nagar, Jaipur. Notably, Golden Tulip operates as part of Sarovar Hotels’ brand portfolio and functions under the global umbrella of the Louvre Hotels Group.
With this development, the upcoming resort significantly strengthens Sarovar Hotels’ upscale leisure presence in Rajasthan, a market currently witnessing sustained demand driven by destination weddings, experiential travel, and premium resort stays. Furthermore, the project aligns closely with Sarovar’s broader strategy to expand its resort and leisure footprint in high-growth destinations through strong regional partnerships, according to an official release.
Commenting on the signing, Rajesh Ranjan, Senior Vice President – Development, Sarovar Hotels, said, “We are pleased to partner with Grassfield Group of Hotels & Resorts for the development of this Golden Tulip resort in Virat Nagar, Jaipur. Rajasthan continues to be a strategically important market for Sarovar Hotels, particularly across leisure and destination-led hospitality. This signing supports our focus on expanding premium resort offerings under globally recognized brands from our portfolio, backed by partners with strong regional expertise.”
Meanwhile, highlighting the significance of the collaboration, Dhruv Bansal, Managing Director, Grassfield Group of Hotels & Resorts, stated that the partnership reflects the group’s commitment to delivering internationally aligned hospitality experiences while simultaneously showcasing Rajasthan’s cultural and natural appeal.
Speaking to the media, Grassfield Group Chairman Sunil Bansal emphasized that the group currently operates Valley Grassfield Resort in Virat Nagar, which offers 150 rooms, a 15,000-square-foot banquet hall, and a 35,000-square-foot wedding garden, along with multiple wedding lawns. Moreover, the group operates Grassfield Club and Riviera Grassfield Resort in Jaipur and has several upcoming hospitality projects planned in Rajgarh, Sariska, and Udaipur.
The franchise agreement between Sarovar Hotels and Grassfield Group of Hotels & Resorts marks a strategic expansion in Rajasthan’s fast-growing luxury and destination wedding segment. Sarovar’s global brand strength, combined with Grassfield Group’s strong regional expertise, will drive the upcoming Golden Tulip resort in Virat Nagar to enhance Rajasthan’s premium hospitality landscape while actively catering to evolving leisure and experiential travel demand.
