S Hotels & Resorts has announced a partnership with Global Hotel Alliance (GHA), thereby joining its exclusive network of independent hospitality brands through GHA DISCOVERY—a multi-brand loyalty programme powered by a unified technology platform.
Currently, GHA stands as the world’s largest alliance of independent hotel brands, encompassing 45 brands and 850 hotels across 100 countries. Furthermore, its award-winning loyalty programme, GHA DISCOVERY, provides members with unparalleled access to premium hospitality experiences.
Beginning in July 2025, S Hotel & Resorts will roll out SAii DISCOVERY, its own loyalty programme integrated within the global GHA DISCOVERY platform. Guests at properties such as SAii Laguna Phuket, SAii Phi Phi Island Village, SAii Koh Samui Villas, and Santiburi Koh Samui will gain access to exclusive benefits, rewards, and personalised experiences from day one. These perks include instant savings, complimentary room upgrades, early check-in, late check-out, and unique local experiences that immerse travellers in the culture of each destination.
SAii Laguna Phuket, SAii Phi Phi Island Village, and Santiburi Koh Samui are proud members of GHA’s Green Collection—a group of hotels and resorts dedicated to reducing environmental impact and safeguarding the ecosystems they call home. Furthermore, these properties align closely with S Hotels & Resorts’ sustainable development strategy, actively supporting responsible tourism, implementing conservation initiatives, and driving community-focused programs. As a result, they create meaningful positive impacts across every destination in which they operate.
“Our partnership with Global Hotel Alliance and our inclusion in GHA DISCOVERY, with its over 30 million loyal members, opens up exceptional opportunities for SHR. From increased direct bookings and revenue to data-driven insights into guest preferences, the team is gaining invaluable advantages while benefiting from GHA’s powerful marketing and CRM initiatives. GHA DISCOVERY drives loyalty beyond traditional boundaries, connecting properties to a global network of like-minded independent hotels and iconic brands.” said Michael Marshall, the CEO of S Hotels & Resorts.
He continued, “For our valued guests, the partnership offers exclusive member rates, early check-in, late check-out, and complimentary room upgrades. With DISCOVERY Dollars (D$), they can earn and spend rewards on their next stay, including rooms, experiences, dining, and wellness at their convenience, choosing from 850 hotels in 100 countries—all under one seamless loyalty umbrella. The GHA DISCOVERY app further enhances ease and convenience in managing travel experiences.”
“We are thrilled to welcome S Hotel & Resorts to Global Hotel Alliance. The stunning SAii and Santiburi properties, located in some of Thailand’s most sought-after destinations, are a perfect complement to our alliance. We’re excited to connect these unique resorts with our 30 million GHA DISCOVERY members who value authentic, responsible travel experiences. This partnership not only enriches our global collection but also reflects our shared commitment to sustainability and culturally immersive hospitality,” said Chris Hartley, CEO of Global Hotel Alliance.
The partnership between S Hotels & Resorts and Global Hotel Alliance represents a significant milestone in enhancing guest experiences and expanding global reach. Moreover, by introducing SAii DISCOVERY within the GHA DISCOVERY programme, S Hotels & Resorts aims to deliver unparalleled benefits, personalized services, and authentic local experiences to its guests.
