Rebel Foods, through its brand growth platform Rebel Launcher, has partnered with fast-growing food brand Easybites to accelerate its expansion across key Indian markets. As part of this strategic collaboration, Easybites currently operates across 10 Rebel Foods cloud kitchens in Bengaluru and Hyderabad, while the brand actively prepares to scale into Chennai and additional cities in the coming months.
Through this partnership, Rebel Launcher continues to strengthen its mission of helping emerging and established restaurant brands expand efficiently across geographies. By leveraging Rebel Foods’ internet kitchen infrastructure, proprietary technology, and end-to-end operational expertise, the platform enables brands to scale faster and more effectively in India’s competitive food delivery ecosystem.
Meanwhile, Easybites has built strong consumer demand with its focused menu of fried chicken, burgers, and wraps, delivering flavour-forward comfort food designed specifically for consistency and delivery-led consumption. Through Rebel Launcher, Easybites can enter new markets at speed, serve multiple neighbourhoods within a city from day one, and optimise performance using data-driven insights, all while maintaining quality standards and preserving brand integrity.
Commenting on the collaboration, Ankur Sharma, co-founder at Rebel Foods, said, “Rebel Launcher reflects our commitment to building a collaborative growth ecosystem for food brands. By partnering with brands like Easybites, we aim to help them scale across geographies efficiently while leveraging Rebel Foods’ infrastructure, technology, and deep operational expertise.”
Echoing this sentiment, Masoud Mohamed, CEO, Easybites, said, “Rebel Launcher has been a strong growth partner for Easybites, assisting us in scaling faster and more efficiently across the Southern market. Launching in new cities through the Rebel Launcher platform gives us the chance to understand each market deeper and serve more locations per city from day one, taking our craveable food to more people. We see this as a long-term strategic alliance, and we are excited to open more locations with Rebel across the country.”
Furthermore, Rebel Launcher continues to position itself as a scalable growth engine for restaurant brands by offering lower capex models, faster go-to-market timelines, and access to Rebel Foods’ extensive cloud kitchen network. The platform allows partner brands to focus on culinary innovation and brand building, while Rebel Foods manages infrastructure, operations, supply chain, and technology-driven scalability.
Additionally, the Easybites partnership further strengthens Rebel Launcher’s expanding portfolio and reinforces its reputation as a preferred growth platform for brands navigating India’s evolving food delivery landscape. Alongside Easybites, Rebel Launcher has onboarded a diverse mix of iconic and high-potential brands across cuisines and formats, including Natural’s Ice Cream, ITC, Taco Bell, WOW! Momo, Biryani Blues, SMOOR, Parsi Dairy Farms, Daryaganj, Harley’s Fine Baking, The Gourmet Baklava, Chaipoint, Anand Sweets & Savouries, Go-Zero, and several others.
Through these collaborations, Rebel Launcher consistently enables restaurant brands to unlock rapid multi-city expansion, benefit from shared infrastructure, achieve supply chain efficiencies, and gain actionable consumer insights that drive long-term growth.
The partnership between Rebel Foods and Easybites highlights the growing importance of platform-led expansion in India’s food-tech ecosystem. By combining Easybites’ delivery-focused menu with Rebel Launcher’s scalable infrastructure and operational depth, both companies position themselves to capture demand across multiple urban markets. As Rebel Launcher continues to onboard high-growth brands, it plays a pivotal role in shaping the future of India’s cloud kitchen and food delivery landscape.
