With the opening of two cloud kitchens in Riyadh, cloud kitchen startup Rebel Foods, home to brands such as Faasos, Behrouz Biryani, and Oven Story Pizza, has entered Saudi Arabia.
The foodtech startup is already established in the United Arab Emirates. According to Rebel Foods, the company’s focus on the Middle East is strengthened by its entry into the Saudi market.
According to Rebel Foods, it was the first foodtech company from India to enter Saudi Arabia.
Over the next three years, the company hopes to use its cloud kitchen network to grow a $100 million food delivery business in Saudi Arabia. It plans to expand to other cities nationwide, including Jeddah, Dammam, and Khobar, and add more than 60 internet restaurants in Riyadh.
The Riyadh kitchens are a partnership between Dubai-based KitchenPark and Kitch. They are in Sulemaniya and Qurtoba and feature Rebel’s signature brands, including The Messy Burger, Oven Story Pizza, Fricken’ Fried Chicken, and The 500 Calorie Project. The launch of Behrouz Biryani, Faasos, and Mandarin Oak will follow this.
“The Middle East or the MENA market is a key region for Rebel Foods, and we are investing significantly to build our cloud kitchen network and to strengthen our brands,” said Vishal Khithani, CEO, International Markets, Rebel Foods.
According to Khithani, the company is committed to meeting unfulfilled customer demand, focusing on their satisfaction.
“In addition to introducing iconic brands that resonate with the market, we are dedicated to serving multiple food missions as per the surging demand,” he added.
