With Deefellows, the company has entered the hospitality industry. Jim Corbett will host the first Deefellows property at the end of April. Jim Corbett will host the first Deefellows property by April.
Deefellows planned to establish luxury accommodations and premium resorts across India, including in Uttarakhand, Uttar Pradesh, Rajasthan, Himachal Pradesh, Kerala, Goa and other popular holiday destinations.
The company plans to run resorts in 10 to 15-holiday destinations within its first year of operations, with a revenue potential of over INR 50 crore. Almost 400 employees will get direct employment from the company across various locations.
In 2022, the Indian hospitality industry witnessed a remarkable rebound. Domestic tourism served as the industry’s primary growth engine. People are keen to travel after spending the last couple of years confined to their homes, and the leisure sector is growing.
“Through Defellows, we will be looking at capturing a significant chunk of this booming business,” said Kushwaha.