Rapido, the ride-hailing service provider, is set to introduce its ‘Pink Rapido’ bike fleet in Karnataka. These bikes, driven exclusively by women for women, aim to enhance safety and convenience. The company confirmed on Friday that the rollout will happen by the end of this year.
Co-founder Pavan Guntupalli shared this announcement at the Global Investors Summit. He highlighted that the initiative goes beyond job creation—it focuses on empowering women and ensuring a secure work environment.
“Our goal is to create 25,000 job opportunities for women by introducing women captains on Rapido bikes. If a woman can travel safely with an unknown driver and reach her destination with ease, we consider that our success,” Guntupalli said.
“We have implemented several safety measures to ensure a secure ride experience. Even women without advanced education or specialised skills are finding opportunities in nearby towns, which is a matter of pride for us. Around 35 per cent of our workforce comes from smaller cities and towns,” he added.
Offering advice to aspiring entrepreneurs, Guntupalli said, “One individual can spark change, but together we can create a revolutionary shift. Keep moving forward, and doors of opportunity will continue to open.”
