According to a statement, Pumpkart.com and Figgital will open over 1,200 modern retail outlets in Uttar Pradesh. Pumpkart and Figgital will also open 75 experience centres around the state.
According to the statement, both brands “are going to establish themselves in rural areas by bringing rural e-commerce on their platform”, K S Bhatia, founder and CEO of Pumpkart and Figgital, said.
Pumpkart has developed a position in the business by opening 75 sophisticated retail outlets across southern India in less than a year, the statement added. The company aims to bring well-known brands together in one location and give franchisees and rural shops opportunities to grow their businesses, said Bhatia.
Figgital’s goal is to disrupt the mass market by offering multi-brand electrical devices in tier III, IV, and rural locations, according to the statement. Figgital’s ‘store on wheels’ concept isn’t new, but it is one of the first in the multi-consumer electronics space, it said.
The company plans to establish 75 experience centres for both brands in each district of Uttar Pradesh, rather than traditional brick-and-mortar storefronts.
“Next in the pipeline is our online hyperlocal B2B2C (business-to-business-to-consumer) platform, which will democratise the market of consumer electronics as well as farm equipment in rural areas,” it said.
