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PRISM expands experiential hospitality with ‘Insta Stays’ at OYO Hotels

Oravel Stays Limited (“PRISM”) has announced the launch of its new ‘Insta Stays’ program across all OYO properties in India, as last-minute holiday planning gathers pace ahead of the New Year. Through this initiative, travellers can make instant last-minute bookings via the OYO app or website by selecting the Insta Stays option directly from the home page.

At the same time, OYO continues to leverage its scale as a value-stay brand, with a network of more than 13,000 hotels across India. As part of the program, OYO Wizard members receive an additional 5% exclusive discount on Insta Stays bookings. With over 18 million members, OYO Wizard ranks among India’s largest hotel loyalty programs and highlights the growing preference for trusted brands and loyalty-led value among frequent and spontaneous travellers.

Moreover, OYO’s internal booking data from recent years indicates a sharp rise in last-minute hotel searches as the year-end holiday season approaches. This trend reflects increasing travel demand to popular leisure and religious destinations such as Goa, Manali, Jaipur, Rishikesh, Varanasi, Katra, Puri, Ayodhya, Ooty, and Pondicherry.

Commenting on the initiative, Varun Jain, Chief Operating Officer, PRISM Asia, said, “Guests can expect a seamless and hassle-free stay experience, powered by one of the fastest check-in processes in the category. With instant booking confirmation, digitally enabled check-ins, and fully verified properties, the program significantly reduces waiting time at hotels, allowing travelers to check in within minutes and focus on their stay. This guest-first approach is designed to deliver consistency, comfort, and convenience, particularly for last-minute and peak-season travelers.”

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BRL Editorhttps://businessreviewlive.com
Business Review Live covers finance, technology, travel, lifestyle, and everything in between through exclusive interviews and analysis, market statistics, digital video, and an expanded array of content formats.