The hygiene and wellness brand Pee Safe has raised $3 million in a Series B funding round led by Rainmatter Health and Natco Pharma Limited. Nithin Kamath and Nikhil Kamath, founders of Zerodha. Alkemi Growth Capital, an existing investor, also participated in the round.
“This funding will accelerate our expansion efforts and establish us as the leading brand in the rapidly growing intimate wellness sector, which boasts a remarkable CAGR of 16%,” Vikas Bagaria, founder and CEO of Pee Safe, added that over the past five years, the brand has achieved a growth rate of 100% CAGR, surpassing market expectations.
Pee Safe, a personal hygiene and fast-moving consumer goods (FMCG) brand, was initially launched in 2013 with just one product, a toilet seat sanitizer by husband-wife duo Vikas and Srijana Bagaria, in response to a personal incident. Aiming to meet the needs of girls from puberty to menopause, the company has expanded its product line over the past six years to include personal hygiene categories. The portfolio comprises intimate hygiene products, including menstrual cups, reusable pads, and tampons.
Rithish Kumar, one of the early founders, was elevated to co-founder earlier this year by the company. According to the company, the recently acquired funds will increase retail presence in India, expand globally with an omnichannel strategy, and devote more resources to marketing and public awareness initiatives.
In addition to its online platforms, the company has an online presence on major e-commerce platforms and over 15,000 physical retail locations across 70 Indian cities. Additionally, it exports to 20 countries across five continents.
“The vast majority of Indian women don’t have access to safe menstrual and personal hygiene products. This is due to a lack of awareness and access, which causes preventable health issues like urinary tract infections (UTI) among millions of Indian women. Making these products widely available is the need of the hour,” said Dilip Kumar, Head of Investments, Rainmatter Health, backed by Zerodha.
