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Uber to acquire ezCater for $2.3 Billion in all-cash deal

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Uber Technologies has agreed to acquire US workplace catering platform ezCater for USD 2.3 billion in an all-cash transaction. The ride-hailing and food delivery company plans to expand Uber Eats into group catering and workplace meals, according to a media report.

Uber said the acquisition will bring together ezCater’s catering and business-to-business expertise with Uber Eats’ consumer and restaurant network, as well as Uber for Business’ relationships with organisations, according to media reports.

ezCater allows businesses to order food from more than 140,000 restaurants across the US while managing workplace meals, meetings, events, and recurring catering requirements. The platform recorded more than USD 2.5 billion in gross bookings over the trailing 12 months, with year-on-year growth at a high-teens rate.

Meanwhile, the acquisition supports Uber’s strategy to expand its food delivery operations beyond individual meal orders. By combining ezCater’s workplace catering platform with Uber Eats’ consumer and restaurant network, Uber expects to increase access to group food orders and create more opportunities for restaurant partners.

According to media reports, the transaction is expected to close in the coming months, subject to regulatory approvals and other customary closing conditions.

J.P. Morgan Securities is serving as financial adviser to Uber, while Evercore is advising ezCater. Covington & Burling and Freshfields US are providing legal counsel to Uber, while Davis Polk & Wardwell is advising ezCater.

PRISM, FICCI join forces to strengthen India’s events sector

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PRISM, the corporate parent of OYO, has entered into a strategic partnership with the Federation of Indian Chambers of Commerce and Industry (FICCI) to help build a more structured, collaborative, and growth-focused ecosystem for India’s rapidly expanding events industry.

Under the Memorandum of Understanding (MoU), PRISM and FICCI will explore avenues to deepen cooperation across the event management and hospitality ecosystem. The partnership will focus on enabling industry collaborations, facilitating knowledge sharing and creating new growth opportunities for businesses operating across the sector.

As part of the collaboration, the organisations will work towards strengthening industry standards for the planning, execution, and safety of large-scale events across sectors. They will also facilitate knowledge exchange through joint workshops, seminars, and training programmes for event management professionals.

Furthermore, the partnership will support skill development by creating structured learning pathways and certification programmes. It will also provide insights into emerging trends, changing consumer expectations, and new opportunities shaping India’s evolving event management ecosystem.

The partnership comes as India’s live-events and concert economy continues to expand rapidly. The Government of India has established the Live Event Development Cell (LEDC) under the Ministry of Information & Broadcasting to address regulatory, infrastructure, safety, and operational challenges while supporting the development of the live-events ecosystem.

According to the FICCI–EY Media & Entertainment Report 2026, India’s organised live-events segment grew 44 percent in 2025 to approximately Rs 14,500 crore. The segment is projected to reach around Rs 19,600 crore by 2028, highlighting the sector’s growing economic significance.

Speaking on the occasion, Varun Jain, chief operating officer, PRISM said, “Events today require much more than efficient execution. They bring together hospitality, technology, operational excellence, stakeholder management, and increasingly, safety and security. This partnership with FICCI reflects our shared commitment to raising the bar for event management in India. By combining PRISM’s on-ground expertise with FICCI’s reach and policy influence, we can help build a more professional, safe, and future-ready event ecosystem for the industry.”

Anant Swarup, secretary general, FICCI added, “India’s events sector growth has consistently outpaced the frameworks needed to govern it. Too often, safety, standards, and skilling have played catch-up to scale. Our partnership with PRISM changes that equation by bringing an organised, on-ground operator to the table to help design the benchmarks this industry has needed for years. This is about building the guardrails for a sector that is set to create multiple job opportunities.”

The collaboration builds on PRISM’s ongoing efforts to strengthen operational standards across its areas of business while also reinforcing FICCI’s role as a bridge between industry stakeholders and policymakers in India.

Going forward, both organisations expect the partnership to deliver tangible outcomes through joint programmes and initiatives. The partners will announce further initiatives over the coming months as they work to strengthen standards, skills, safety, and collaboration across India’s events ecosystem.

Exito Media Concepts Announces the 26th Edition of the CFO Leadership Summit Saudi Arabia

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7th October 2026 | Riyadh Marriott Hotel

Riyadh, September 2026: Exito Media Concepts, a global leader in B2B technology events and innovation-driven business platforms, proudly announces the 26th Edition of the CFO Leadership Summit Saudi Arabia 2026. Taking place at the Riyadh Marriott Hotel on 7th October 2026, the summit will bring together over 200+ CFOs, Finance Directors, Heads of FP&A, Treasury Leaders, Controllers, Risk & Compliance Executives, and senior finance leaders to drive the next wave of financial transformation in the Kingdom.

Held under the theme “Redefining the Future of Financial Leadership,” the summit will explore the strategies, technologies, and leadership approaches shaping Saudi Arabia’s next phase of financial growth. The event will focus on how organizations can leverage artificial intelligence, advanced analytics, automation, and digital finance platforms to build resilient, agile, and future-ready finance functions in alignment with Saudi Vision 2030.

The CFO Leadership Summit Saudi Arabia is designed as a high-impact platform for finance leaders to exchange practical insights, examine real-world use cases, and develop strategies for intelligent, data-driven financial management.

Saudi Arabia is entering a defining phase of financial transformation. As CFOs navigate mounting pressure to balance short-term performance with long-term value creation amid economic uncertainty, digital disruption, and evolving stakeholder demands, the summit offers a platform for meaningful dialogue, actionable insights, and high-level networking. The attendees will gain practical strategies to strengthen financial planning, drive business performance, harness emerging technologies, and build resilient, future-ready finance organizations equipped to thrive in an increasingly complex landscape.

The CFO Leadership Summit Saudi Arabia will bring together the leaders and innovators driving this progress, creating a platform for meaningful dialogue, strategic collaboration, and measurable impact.

Key Focus Areas at the Summit:

The 26th Edition will feature expert-led presentations, panel discussions, and interactive sessions covering the most critical priorities facing finance leaders today, including:

1.     Precision Finance: Merging Forecasting, Value Strategy, and Intelligent Decision-Making.

2.     CFOs and AI: Are We Training Our Own Replacements?

3.     How Tax Technology can bridge the gap between Finance and Tax, gaining insights, control, governance, and audit readiness at the same time.

4.     From Data Dumps to Decision Clarity

5.     M&A: Redefining Deal Value in a Data-Driven Finance Function

6.     Risk Intelligence: Designing Resilient Financial Ecosystems for Complex Threat Landscapes

7.     Architecting Financial Agility in a Hyper-Accelerated Market Landscape

8.     Digital Control Towers: Streamlining Tax, Spend, and Compliance in the Enterprise Core

9.     The future AI-powered tax function today. What it looks like, how to achieve it, and why you need to move towards it now.

Advisory Board

The event is guided by a distinguished Advisory Board including:

●      Dr. Tamer Alsayed, Founder & CEO, ExecuFinity

●      Rehan Ahmed, Chief Executive Officer, Arabio – Arab Company for Pharmaceutical Products

CPD Certification

CFO Leadership Summit- Saudi Arabia is certified by the CPD Certification service. Attendees will receive a CPD certificate after attending the event and are eligible to earn up to 8 hours of CPD points.

Event Overview:

As part of Exito’s flagship global series, the summit will convene over 200+ CFOs, Finance Directors, Heads of FP&A, Treasury Leaders, Controllers, Risk & Compliance Executives, and senior finance leaders to address the evolving challenges and opportunities shaping the future of finance.

Through expert-led keynotes, executive panels, and real-world case studies, the attendees will gain actionable insights to strengthen financial strategy, boost business performance, leverage emerging technologies, and build resilient, future-ready finance organizations.

Date: 7th October 2026

Time: 09:00 AM to 05:00 PM

Venue: Riyadh Marriott Hotel

Website:https://cfoleadershipsummit.com/ksa/

About Exito Media Concepts:

Exito: meaning “success” is a globally recognised B2B event and media organisation with over 16 years of expertise. Delivering more than 240 conferences annually across technology, digital transformation, cybersecurity, healthcare, manufacturing, financial services, and emerging enterprise sectors, Exito creates platforms that foster strategic collaboration, accelerate innovation adoption, and drive measurable business outcomes. CFO Leadership Summit Saudi Arabia is part of Exito’s flagship global event series hosted across multiple international markets.

For media enquiries, please reach out to:

Ankita Ghosh, Media  & PR at Exito Media Concepts.

Phone: +91 9910943411

Email: ankita.g@exito-e.com

Website: https://www.exito-e.com/

Exito Media Concepts Unveils the 40th Edition of the BFSI Innovation & Technology Summit KSA 2026

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14th October 2026 | Rosh Olaya Hotel

Riyadh, Oct 2026: Exito Media Concepts, a globally acclaimed powerhouse in B2B technology events, proudly announces the 40th Edition of the BFSI Innovation & Technology Summit KSA 2026, the region’s most prestigious and influential gathering of banking, financial services, and insurance (BFSI) technology leaders.

Taking place at the Rosh Olaya Hotel on 14th October 2026, the summit will bring together over 200+ senior leaders, including CIOs, CTOs, CDOs, CISOs, Heads of Digital Transformation, Innovation, Technology, Data, Cybersecurity, Payments, and Banking Operations, alongside regulators, fintech leaders, technology providers, and industry experts to drive meaningful discussions, strategic collaboration, and the future of financial services in the Kingdom.

The BFSI Innovation & Technology Summit KSA is the premier executive platform dedicated to accelerating digital transformation and innovation across Saudi Arabia’s banking, financial services, and insurance sector. It focuses on digital banking, artificial intelligence, cybersecurity, data and analytics, cloud transformation, customer experience, fintech innovation, and the future of financial services. Held under the theme “Where Technology Meets the Future of BFSI,” the 40th edition will examine how emerging technologies, regulatory developments, and evolving customer expectations are reshaping the future of financial services in the Kingdom.

The summit will provide a focused environment for leaders to exchange practical insights, explore real-world use cases, and develop strategies for intelligent, secure, and data-driven financial management.

“The BFSI sector is entering a decisive phase of transformation, where technology, trust, and resilience must advance together. The 40th edition of the BFSI Innovation and Technology Summit will provide a valuable platform for leaders to move beyond conversations and focus on practical strategies that can accelerate innovation, strengthen security, and deliver better customer outcomes.”

Key Focus Areas at the Summit:
The summit will focus on the most critical opportunities and challenges facing Saudi Arabia’s financial services ecosystem, including:

1. Guardrails for Growth: Compliance Strategies in a Digital-First World
2. What does it Mean to be an AI- First Bank? Rewriting the Enterprise for Intelligent Transformation
3. Agentic AI in Financial Services: From Automation to Autonomous Intelligence
4. Leading the Next Generation Insurance Enterprise
5. Building Resilient Banks: Cyber security Meets Business Continuity
6. Elevating Customer Experience in the BFSI Sector

Advisory Board

The event is guided by a distinguished Advisory Board including:

●      Zaid Kamhawi, Chief R&D Officer – SIMAH ( Saudi Credit Bureau)

●      Abdulrahman Alonaizan, Chief Business Continuity Officer – Arab National Bank

CPD Certification

BFSI Innovation and Technology Summit- KSA is certified by the CPD Certification service. Attendees will receive a CPD certificate after attending the event and are eligible to earn up to 8 hours of CPD points.

Event Overview:

As part of Exito’s flagship global series, the summit will convene over 200+ senior leaders, including CIOs, CTOs, CDOs, CISOs, Heads of Digital Transformation, Innovation, Technology, Data, Cybersecurity, Payments, and Banking Operations, alongside regulators, fintech leaders, technology providers, and industry experts to address the evolving challenges and opportunities shaping the BFSI landscape in the Kingdom.

Through Expert led keynotes, executive panels, and real-world case studies, the attendees will gain valuable insights from leading industry experts, participate in engaging panel discussions, and discover innovative technologies reshaping the BFSI sector.

Date: 14th October 2026

Time: 09:00 AM to 05:00 PM

Venue: Rosh Olaya Hotel

Website:https://bfsiitsummit.com/ksa/

About Exito Media Concepts:

Exito: meaning “success” is a globally recognised B2B events and media organisation with over 16 years of expertise. Delivering more than 240 conferences annually across technology, digital transformation, cybersecurity, healthcare, manufacturing, financial services, and emerging enterprise sectors, Exito creates platforms that foster strategic collaboration, accelerate innovation adoption, and drive measurable business outcomes. BFSI Innovation and Technology Summit KSA is part of Exito’s flagship global event series hosted across multiple international markets.

For media enquiries, please reach out to:

Ankita Ghosh, Media  & PR at Exito Media Concepts.

Phone: +91 9910943411

Email: ankita.g@exito-e.com

Website: https://www.exito-e.com/

Exito Media Concepts Announces the 6th Edition of the HR World Summit KSA

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8th October 2026 | Riyadh Marriott Hotel

Riyadh, September 2026: Exito Media Concepts, a global leader in B2B technology events and innovation-driven business platforms, proudly announces the 6th Edition of the HR World Summit KSA 2026. Taking place at the Riyadh Marriott Hotel on 8th October 2026, the summit will bring together over 200+ CHROs, VP/SVPs of HR, Directors of HR, Heads of Talent Management, Heads of Learning and Development, Employee Relations Managers, and other experts in this domain to address the biggest priorities shaping the future of work.

Held under the theme “Redefining People Strategy for the Future of Work,” the summit will convene senior HR Leaders and business decision-makers to shape the next chapter of workforce transformation. The event will delve into best practices for advancing skill development, fostering innovation and entrepreneurship, and implementing strategic policies to enhance organizational competitiveness.

The HR World Summit KSA is designed as a high-impact platform for HR and people leaders to exchange practical insights, explore real-world case studies, and develop strategies for building agile, inclusive, and future-ready workplaces.

The HR World Summit brings together the latest advancements in human resources, workforce transformation, and people strategy, shaping the future of work across the region. It will connect CHROs, HR leaders, talent acquisition experts, organizational development professionals, and business executives to explore how organizations can build agile, inclusive, and future-ready workforces in a rapidly evolving talent landscape.

This event is an exceptional platform for learning and networking. Focusing on the key challenges faced by the industry and identifying effective solutions, it will equip the attendees with the essential tools to transform organizations.

Key Focus Areas at the Summit:

The 6th Edition will feature expert-led presentations, panel discussions, and interactive sessions covering the most critical priorities facing HR leaders today, including:

1. Redefining Human Capital: Leading Through Transformation
2. AI and Ethics in HR: Striking the Balance
3. Wellness at the Core: The Strategic Role of HR
4. Beyond Metrics: Humanizing Performance Management
5. The Power of Purpose- Driven Culture
6. The Agile HR Leader: Thriving in a Time of Continuous Change

Advisory Board

The event is guided by a distinguished Advisory Board including:

●      Amr Zawawi, Group Director, Human Resource – Zahid Group

●      Sarah Alsheail, Organizational Development Director, Ministry of Communications and Information Technology KSA

CPD Certification

HR World Summit- KSA is certified by the CPD Certification service. Attendees will receive a CPD certificate after attending the event and are eligible to earn up to 8 hours of CPD points.

Event Overview:

As part of Exito’s flagship global series, the summit will convene over 200+ CHROs, VP/SVPs of HR, Directors of HR, Heads of Talent Management, Heads of Learning and Development, Employee Relations Managers, and other experts to address the evolving challenges and opportunities shaping the future of work.

Through expert-led keynotes, executive panels, and real-world case studies, the attendees will gain actionable insights to strengthen how organizations can build agile, inclusive, and future-ready workforces in a rapidly evolving talent landscape.

Date: 8th October 2026

Time: 09:00 AM to 05:00 PM

Venue: Riyadh Marriott Hotel

Website:https://exito-e.com/hrworldsummit/

About Exito Media Concepts:

Exito: meaning “success” is a globally recognised B2B event and media organisation with over 16 years of expertise. Delivering more than 240 conferences annually across technology, digital transformation, cybersecurity, healthcare, manufacturing, financial services, and emerging enterprise sectors, Exito creates platforms that foster strategic collaboration, accelerate innovation adoption, and drive measurable business outcomes. HR World Summit KSA is part of Exito’s flagship global event series hosted across multiple international markets.

For media enquiries, please reach out to:

Ankita Ghosh, Media  & PR at Exito Media Concepts.

Phone: +91 9910943411

Email: ankita.g@exito-e.com

Website: https://www.exito-e.com/

Exito Media Concepts Announces Enterprise Tech Week KSA, Co-Powered by the 35th Edition of the Cyber Security Summit

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15th October 2026 | Rosh Olaya Hotel

Riyadh, September 2026: Exito Media Concepts, a global leader in B2B technology events and innovation-driven business platforms, proudly announces the Enterprise Tech Week KSA, co-powered by the 35th Edition of the Cyber Security Summit. Taking place at the Rosh Olaya Hotel on 15th October 2026, the summit will bring together over 200+ CISOs, CIOs, cybersecurity leaders, risk executives, and government stakeholders to address the growing challenge of securing increasingly connected, AI-powered, and digital-first environments across the Kingdom.

Enterprise Tech Week KSA is Exito’s consolidated platform for the Kingdom’s enterprise technology leadership, designed so that the executives responsible for growth and the executives responsible for risk are in the same venue in the same week—rather than in separate conversations months apart.

The Summit is designed as a premier executive platform dedicated to strengthening cyber resilience across Saudi Arabia’s rapidly evolving digital economy. As the Kingdom accelerates its Vision 2030 agenda and digital transformation initiatives, organizations are facing increasingly sophisticated cyber threats driven by AI adoption, cloud migration, critical infrastructure modernization, and an expanding regulatory landscape. The summit will examine how enterprises can deal with these threats and emerging technologies while maintaining business agility and public trust.

Held under the theme “Securing Enterprise Resilience in a Digital-First Era,” the summit will convene senior cybersecurity leaders to explore emerging threats, practical security strategies, and technologies shaping the future of cyber resilience.

Attendees will gain practical insights into emerging cyber threats, AI-Powered Security Operations, and enterprise resilience strategies from leading cyber security practitioners and decision makers.

This event is an exceptional platform for learning and networking. Focusing on the key challenges faced by the industry and identifying effective solutions, it will equip the attendees with the essential tools to transform organizations.

Key Focus Areas at the Summit:

The 35th Edition will feature expert-led presentations, panel discussions, and interactive sessions covering the cybersecurity and digital-first environment in the kingdom, including:

●      Securing the Future by Navigating the Quantum Leap

●      Where Intelligence Meets Defence: The AI–Cybersecurity Integration

●      Securing the Energy Backbone: Cyber Resilience for Critical Infrastructure

●      Digital Forensics & Incident Response in the Era of AI

●      Building Saudi Cyber Talent – Workforce Development & Saudization for Vision 2030

Advisory Board

The event is guided by a distinguished Advisory Board including:

●      Mohammed Alobaid, Group Chief Information Officer – TAQA

●      Javed Akbar, Chief Governance Risk & Compliance Officer, TASNEE

●      Nasser J. AlGhamdi, General Manager of Cyber Security (CISO), Saudi Commission for Health Specialties

CPD Certification

The Enterprise Tech Week KSA, Co-Powered by the 35th Edition of the Cyber Security Summit is certified by the CPD Certification Service. Attendees will receive a CPD certificate after attending the event and are eligible to earn up to 8 hours of CPD points.

Event Overview:

As part of Exito’s flagship global series, the summit will convene over 200+ CISOs, CIOs, cybersecurity leaders, risk executives, and government stakeholders to address the evolving challenges and opportunities shaping the future of cyber security and digital-first era in the Kingdom.

Through Expert led keynotes, executive panels, and real world case studies, theattendees will gain actionable insights to strengthen how organizations across energy, government, BFSI, healthcare, telecom and critical infrastructure sectors are strengthening their cyber defenses while enabling digital innovation.

Date: 15th October 2026

Time: 09:00 AM to 05:00 PM

Venue: Rosh Olaya Hotel

Website:https://exito-e.com/cybersecuritysummit/ksa/

About Exito Media Concepts:

Exito: meaning “success” is a globally recognised B2B events and media organisation with over 16 years of expertise. Delivering more than 240 conferences annually across technology, digital transformation, cybersecurity, healthcare, manufacturing, financial services, and emerging enterprise sectors, Exito creates platforms that foster strategic collaboration, accelerate innovation adoption, and drive measurable business outcomes. Cyber Security Summit is part of Exito’s flagship global event series hosted across multiple international markets.

Enterprise Tech Week KSA opens on 14th October with the 40th Edition of the BFSI Innovation and Technology Summit, followed on 15th October by the Cyber Security Summit.

For media enquiries, please reach out to:

Ankita Ghosh, Media  & PR at Exito Media Concepts.

Phone: +91 9910943411

Email: ankita.g@exito-e.com

Website: https://www.exito-e.com/

Asia’s Leaders & Brand Symposium to see eminent Business Leaders, Policymakers, and Brand Custodians converge in Kuala Lumpur

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As Asia enters a defining decade, leading minds from across industry and policy spheres congregate to decode the forces shaping the region’s next growth story at Asia’s Leaders & Brand Symposium in Kuala Lumpur.

Kuala Lumpur, Malaysia| 5th October, 2026— As Asia enters a transformative decade shaped by geopolitical realignments, technological disruption, shifting consumer expectations, and new engines of economic growth, Team Marksmen Network is set to convene an influential gathering of business leaders, policymakers, and industry pioneers at Asia’s Leaders & Brand Symposium in Kuala Lumpur.

The high-level leadership platform will bring together distinguished leaders from across industries to examine how Asian enterprises can navigate uncertainty, accelerate innovation, and build organisations capable of competing and leading on the global stage.

Positioned around the overarching theme of Asia’s Next Growth Story, the symposium will explore the leadership imperatives shaping the region’s future: from artificial intelligence and organisational resilience to sustainability, governance, innovation, and cross-border collaboration.

Malaysia: A strategic gateway to Asia’s next growth chapter

At a time when businesses are reassessing supply chains, investment strategies, technology ecosystems, and regional expansion plans, Malaysia’s strategic position makes Kuala Lumpur an important meeting point for conversations around Asia’s evolving economic landscape.

The symposium will examine how Asian businesses can leverage the region’s diversity, talent, technology, and interconnected markets to move from being regional champions to globally influential enterprises.

Distinguished leadership voices

The symposium will feature an exclusive keynote by Dato’ Sri Dr. Haji Irmohizam, Group Managing Director, World Trade Centre Kuala Lumpur, who will address the evolving leadership landscape through the theme: “The New Asian Playbook: Leading Through Uncertainty, Winning Through Purpose.”

The keynote will explore how leaders can navigate disruption, embrace reinvention, and build organisations that remain agile and purpose-driven amid constant change.

A high-powered panel discussion, “From Regional Champions to Global Powerhouses: Building Organisations for Asia’s Next Decade,” will bring together senior business leaders including:

* Hrishikesh Pawar, Managing Director – Malaysia, Otis Elevators

* Asif Abbas, Managing Director, Malaysia & Vietnam, Buhler Group

* Krishnamurthy Sriram, CEO and ED, Malaysia, Wipro Unza

* Puneet Bhatla, Managing Director, GE Vernova

The conversation will examine the forces redefining Asian enterprise leadership, including geopolitical and economic uncertainty, AI as a strategic imperative, organisational resilience, innovation, sustainability, and governance.

Asia’s defining decade

The symposium will also feature a Chief Guest Address by Dr. V. Sivakumar, Member, Parliamentary Select Committee on Nation Building, Education, and Human Resource Development at the Parliament of Malaysia, and Member of Parliament for Batu Gajah, Malaysia.

His address, “Asia’s Defining Decade: Unlocking Growth Through Visionary Leadership & Global Collaboration,” will explore the opportunities for stronger collaboration between business, government, and institutions in shaping Asia’s next phase of development.

Recognising leaders and brands shaping the future

A key highlight of the evening will be Influential Leaders of Asia & Most Trusted Brands of Asia Felicitation Ceremony, recognising influential leaders and brands for their contribution to leadership, innovation, transformation, and enduring impact across industries.

The recognition platform will celebrate brands and leaders who are not merely responding to change but actively shaping the future of their industries and the broader Asian business ecosystem.

The evening will culminate in a Networking Cocktail Dinner & Leadership Conversations, creating an opportunity for CXOs, policymakers, entrepreneurs, and industry leaders to connect, exchange perspectives, and explore new avenues for collaboration.

A platform for the Asia of tomorrow

The Asia’s Leaders & Brand Symposium seeks to move beyond conventional conversations around business growth and place the spotlight on a more fundamental question: How can Asia’s leaders build organisations that are resilient enough for uncertainty, innovative enough for disruption, and ambitious enough to shape the global future?

As capital, technology, talent, and innovation increasingly flow across borders, the ability to collaborate, adapt, and lead with purpose will define the organisations that emerge as the champions of Asia’s next growth chapter.

The symposium aims to provide a distinctive platform for these conversations, as it seeks to bring together leadership perspectives from business, government, and industry to explore what it will take for Asia to lead the next global growth story.

About Team Marksmen Network

Team Marksmen Network is a business media and knowledge platform that creates high-impact leadership forums, conferences, and recognition platforms bringing together business leaders, policymakers, innovators, and industry stakeholders. Through its curated platforms, the organisation facilitates meaningful conversations around emerging business trends, leadership, innovation, technology, and India’s and Asia’s evolving economic landscape.

SuperMush raises $3M in funding to scale wellness brand

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Healthcare and wellness-focused investment firm NDude Labs has invested $3 million in functional wellness brand SuperMush through a Series A funding round. SuperMush develops wellness products using research-backed ingredients, including nootropics, adaptogens, and functional mushrooms.

The fresh capital will help SuperMush accelerate its next stage of growth. In particular, the company plans to expand its product portfolio, invest in advanced formulations, and strengthen the operational infrastructure needed to support a larger customer base.

Founded in 2022 by Alli Schaper and Brian Friedman, SuperMush has built a growing position in the functional wellness market through an omnichannel retail strategy. Currently, the brand sells its products across more than 2,000 retail stores in the United States, including over 1,000 Target locations and Sprouts stores. At the same time, SuperMush continues to grow its direct-to-consumer and marketplace businesses.

Over the past year, SuperMush expanded its retail footprint to more than 1,000 Target stores while maintaining strong performance through its website and Amazon channels. Additionally, the company expanded its product range by launching Shilajit, Creatine, and Lion’s Mane gummies to strengthen its wellness-focused offering.

Vikram Sehgal, COO at NDude Labs, shared, “NDude Labs invests in differentiated, science-backed products and founders with the vision and grit to build enduring brands. Our investment in SuperMush provides the capital to accelerate the company’s growth, along with the talent, systems, and support needed to scale the business thoughtfully and sustainably.”

Alli Schaper, Co-founder and CEO, SuperMush said, “We are so excited to be partnering with NDude Labs for this next phase of our evolution. Over the last few years, we’ve built an incredible community, products, and brand presence grounded in our mission to bring the power of functional mushrooms to the world. With their team and capital support, we are preparing to scale our efforts to reach more consumers and build a globally recognized brand.”

Brian Friedman, Co-founder, SuperMush stated, “We’re extremely excited to partner with NDude Labs on this next chapter as we evolve SuperMush into the #1 premium functional supplement brand for active lifestyles. With their support, we’re going to create the most effective, science-backed supplements using clinically studied ingredients at meaningful doses to help people think better, move better, and feel their best.”

Going forward, SuperMush plans to develop a broader portfolio based on scientifically validated ingredients while increasing its reach across physical retail, direct-to-consumer platforms, and online marketplaces. This strategy will help the company strengthen its presence in the expanding functional wellness and dietary supplements market.

Meanwhile, NDude Labs’ investment follows its recent backing of Nutriventia, a nutraceutical ingredients company. The latest deal further demonstrates the investment firm’s focus on health and wellness businesses that combine ingredient-led innovation with science-backed product development.

Aspect Hospitality enters Mumbai dining with FITOUR restaurant

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Aspect Hospitality, the hospitality division of Aspect Global has entered Mumbai’s premium dining market with FITOUR, a new 14-seat restaurant in Bandra West. The restaurant presents Indian cuisine through a curated tasting menu that blends food, design, storytelling, and sensory elements.

With one seating and an intentionally limited capacity, FITOUR caters to the rising interest in intimate, experience-driven dining formats across India. The restaurant takes guests through a multi-course culinary journey, with every course drawing from Indian ingredients, regional flavours, culinary traditions, and personal experiences.

Furthermore, FITOUR reinterprets familiar Indian dishes using contemporary culinary techniques while retaining their connection to their cultural and regional roots. The approach allows the restaurant to present traditional flavours in a modern format without losing their original identity.

Beyond the food, FITOUR builds its dining experience around sound, lighting, fragrance, textures, and curated beverage pairings. Guests can complement the tasting menu with cocktail pairings, international wine pairings, or Indian wine pairings, creating a more immersive experience throughout the meal.

The restaurant also uses its interiors to reinforce the culinary narrative. Terracotta tiles, woven natural materials, textured surfaces, and understated décor give the space a warm and contemporary character while supporting FITOUR’s overall design philosophy.

Moreover, the restaurant features a Nostalgia Wall that showcases photographs, handwritten recipes, personal memories, and artwork associated with the inspirations behind the menu. Guests can also see pickles, ferments, and hand-blended spices used by the kitchen, giving them a closer look at the ingredients and preparation techniques behind the tasting experience.

Hitesh Keswani, Managing Director and CEO, Aspect Hospitality said, “FITOUR represents our vision of creating hospitality experiences that go beyond the conventional dining format. The concept brings together food, storytelling, design, and sensory elements to create a distinctive and intimate experience for guests. Chef Ashwin’s culinary perspective has been central to shaping FITOUR, and we are pleased to introduce a concept that reflects both his journey and Aspect Hospitality’s approach to creating experiences with a strong point of view.”

Chef Ashwin Singh said, “FITOUR is a reflection of my journey with Indian cuisine and the experiences that have shaped my approach to food. The menu draws from memories, places, ingredients, and techniques that have stayed with me over the years, while presenting them through a contemporary lens. I wanted to create an experience that extends beyond the food itself, with every element—from the flavours and pairings to the sound, lighting, and design—contributing to the overall narrative.”

FITOUR has priced its tasting menu at Rs 8,245 plus taxes. Meanwhile, cocktail pairings cost Rs 5,495, international wine pairings cost Rs 6,495, and Indian wine pairings cost Rs 5,145, with all prices excluding taxes.

Overall, FITOUR’s launch reflects the growing momentum behind experiential dining and chef-led hospitality concepts in India. As consumers increasingly look for curated and immersive culinary experiences, restaurants such as FITOUR are moving beyond conventional dining formats to combine cuisine with storytelling, design, and sensory engagement.

Smart kitchen startup Beyond Appliances raises ₹110-Cr to expand manufacturing and product range

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Eshwar K Vikas and Rakesh Patil, co-founders, Beyond Appliances

Smart kitchen appliances startup Beyond Appliances has raised ₹110 crore in a Series B funding round led by Fireside Ventures, with participation from Dharana Capital and other investors.

The Bengaluru-based company plans to deploy the fresh capital to establish a new manufacturing facility and expand into additional product categories. Furthermore, Beyond Appliances plans to launch ovens over the next nine to 12 months.

The startup is evaluating locations across South and West India for the new facility. Currently, Beyond Appliances operates two manufacturing units in Delhi NCR and Bengaluru and produces nearly 90% of its products in-house.

Founded in August 2024 by Eshwar K Vikas and Rakesh Patil, Beyond Appliances develops connected kitchen products, including smart chimneys and hobs. The company combines connected technology with kitchen functionality to target consumers seeking more advanced home appliances.

Its flagship product, an Android-powered smart chimney, features an integrated display that supports several kitchen-management functions. Users can access entertainment applications, set cooking reminders, and manage grocery lists through integrations with quick-commerce platforms.

Additionally, the company operates Chef Verse, a recipe platform that offers curated recipes, while its 3D suction technology enhances the functionality of its kitchen appliances. Recently, Beyond Appliances introduced the Cube Chimney, which targets compact kitchens and rental homes.

Beyond Appliances follows an omnichannel sales strategy, with online channels accounting for around 60% of its sales and offline channels contributing the remainder. The company currently maintains a retail presence across select stores in Bengaluru and serves customers in Bengaluru, Hyderabad, Chennai, Pune, and Delhi NCR.

Meanwhile, the startup continues to expand its offline distribution network and aims to increase its customer touchpoints to between 1,500 and 2,000. Beyond Appliances currently operates three exclusive outlets and plans to add more exclusive retail stores as it scales its presence.

The company recorded net revenue of ₹40 crore in FY26. Moreover, the latest fundraise comes roughly a year after Beyond Appliances secured $4 million in its Series A round, which Fireside Ventures also led with participation from Dharana Capital.

Beyond Appliances’ latest funding round comes as consumer technology startups increasingly target India’s expanding home appliances and home technology market. Startups across the sector are developing products such as designer fans, air purifiers, speakers, smart switches, and home automation systems while combining connectivity, design, and functionality.

Furthermore, architects and interior designers have emerged as an important distribution channel for home technology brands. Consumers increasingly purchase appliances and connected products while constructing or renovating their homes, creating new opportunities for brands to reach customers through these professionals.

Investor interest in the segment has also grown. For instance, home appliance startup Nester raised ₹19 crore in a pre-Series A round in February 2026 to expand its product portfolio, including steam air fryer ovens, toasters, and juicers.

Similarly, cooling solutions startup Optimist is developing air-conditioning products designed for Indian conditions and has been exploring fresh funding to expand its business. Consequently, rising consumer demand for connected and design-focused home products continues to create opportunities for startups across India’s smart home and appliance ecosystem.