Radisson Hotel Group expands India presence with Radisson RED Indore opening

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January 15, 2026

Radisson Hotel Group has strengthened its footprint in India by opening Radisson RED Indore, thereby continuing its expansion across high-growth Tier-II cities. The hotel targets both business and leisure travellers and delivers facilities aligned with modern hospitality expectations.

Strategically, the property sits on MR-10 Road and offers seamless access to Indore’s key business districts, retail hubs, and prominent landmarks such as Rajwada Palace and Khajrana Temple. The hotel features 115 rooms and suites, all equipped with contemporary amenities and advanced in-room technology to enhance guest comfort.

In terms of dining, the property houses The Red Table, an all-day restaurant that serves a curated mix of global favourites and local specialties with a creative twist, while Off The Clock functions as a vibrant bar and social hub for guests. In addition, the hotel offers RED Fit, a fully equipped fitness centre; RED Splash, a rooftop infinity pool overlooking the city skyline; and RED Conclave, a dedicated boardroom designed for corporate meetings. Furthermore, the hotel provides a combination of indoor and outdoor event venues, making it suitable for weddings, celebrations, parties, and a wide range of social gatherings.

Commenting on the launch, Nikhil Sharma, Managing Director and COO, South Asia, Radisson Hotel Group, said, “We are delighted to introduce Radisson RED to Indore, furthering our vision of building a strong presence in India’s high-potential Tier II and III markets. Indore represents the new face of urban India, which is energetic, aspirational, and deeply connected, and Radisson RED’s bold, lifestyle-driven personality fits seamlessly into this environment. Our strategy continues to focus on creating differentiated experiences that resonate with modern travellers who seek more than just accommodation; they seek spaces that inspire interaction, creativity, and community. With this launch, we are reinforcing Radisson Hotel Group’s commitment to offering dynamic, design-led hospitality across India’s evolving cityscapes.”

Highlighting the partnership, Sunil Satija, Managing Director, Bestech India Pvt Ltd, added, “Partnering with Radisson Hotel Group is a significant milestone for us. Our association spans over 20 years, and we are proud to strengthen this relationship with our second hotel in partnership with RHG. We are confident that Radisson RED Indore will become a destination for the city’s new-age travellers and social connectors.”

Meanwhile, Indore continues to record strong economic momentum, which is driving demand for hospitality offerings. Against this backdrop, Radisson Hotel Group currently operates more than 200 hotels across India, with over half of its portfolio located in Tier-II and Tier-III markets, further underlining its long-term commitment to emerging urban centres.

Proptech startup Truva raises $9 Mn to strengthen its real estate valuation

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January 15, 2026

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Proptech startup Truva raises $9 Mn to strengthen its real estate valuation — L-R: Ankit Gupta, Monil Singhal & Puneet Arora, co-founders, Truva

Proptech startup Truva on Thursday secured $9 million in fresh funding in a round led by existing investors Stellaris Venture Partners and Orios Venture Partners. In terms of structure, the company raised $7.3 million (approximately ₹61 crore) as equity, while Stride Ventures provided an additional $1.7 million in venture debt.

Moreover, the round attracted participation from prominent angel investors, including Myntra and CureFit co-founder Mukesh Bansal, PayCheque co-founders Aakrit Vaish and Miten Sampat, LivSpace co-founder Ramakant Sharma, Boundless Ventures founder Natasha Malpani Oswal, and S Raheja Realty Managing Director Ram Raheja.

Commenting on the investment, Ritesh Banglani, Partner at Stellaris Venture Partners, said, “We’re excited to deepen our partnership with the Truva team. Since backing them at the seed stage, they’ve demonstrated exceptional execution and built strong customer love in a complex and fragmented category. Their full-stack, brand-led approach, combined with strong micro-market execution and technology leverage, sets them apart. Resale is a massive opportunity in India, and we believe Truva can build the country’s most trusted resale homes brand as they scale across cities.”

Going forward, Truva will deploy the newly raised capital to expand its presence across Mumbai and enter new metropolitan markets such as Delhi NCR and Bengaluru. Additionally, the company will allocate part of the funding to strengthen its real estate valuation and liquidity intelligence engine, TruIQ, while also supporting inventory-linked working capital requirements.

Founded in 2023 by Puneet Arora, Monil Singhal, and Ankit Gupta, Truva focuses on delivering a seamless home buying and selling experience within India’s highly fragmented resale housing market. To achieve this, the platform takes exclusive mandates from sellers, invests in legal and physical due diligence, oversees staging and renovation, applies data-backed valuation, and manages the entire transaction lifecycle from property discovery through registration.

Meanwhile, the company stated that it has achieved sixfold year-on-year growth and now plans to cross ₹1,500 crore in gross merchandise value over the next 12 months by expanding into more than 20 micro-markets.

Reflecting on consumer behaviour, Singhal said, “Consumers today use quick commerce for everything. They are willing to pay for services, but when it comes to buying houses, which would be one of the most expensive transactions of their life, they are expected to transact as they did 30 years ago.”

She further noted that while proptech remains an emerging sector, it has recently witnessed increased investor interest driven primarily by market expansion, accelerating digitisation, and growing premiumisation trends. Previously, Truva raised $3 million in a seed funding round led by Stellaris Venture Partners in August 2024.

IHG Hotels & Resorts targets rapid expansion to 400+ hotels across India over the next five years

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January 15, 2026

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IHG Hotels & Resorts targets rapid expansion to 400+ hotels across India over the next five years — Elie Maalouf, CEO, IHG Hotels & Resorts

IHG Hotels & Resorts, the global hospitality major, has outlined an ambitious expansion roadmap for India and plans to exceed 400 open and under-development hotels within the next five years. In this context, the company identified India as a “key growth engine” and confirmed a third straight year of record hotel signings in 2025, thereby reinforcing its long-term growth commitment to the market.

Currently, IHG has hotels either operational or signed across eight brands in India—including Six Senses, InterContinental, Crowne Plaza, voco, Holiday Inn, Holiday Inn Express, Garner, and Staybridge Suites—spanning the luxury, premium, and midscale segments, which together create a strong base for the company’s next growth phase. Furthermore, as part of its ongoing portfolio expansion, IHG will introduce its Vignette Collection brand in early 2026, which will further accelerate its footprint in India’s Luxury & Lifestyle category.

Commenting on the strategy, Elie Maalouf, CEO, IHG Hotels & Resorts, said India is one of IHG’s strategic markets globally and a key contributor to its long-term growth ambitions. “Strong domestic demand, favorable demographics, and the depth of confidence owners express in our brands continue to support our expansion here,” he said. He further added, “With a global portfolio of 20 distinct brands, IHG is strategically expanding its presence in India by introducing more choices to the market. The upcoming debut of the Vignette Collection and a strong response to newer brands such as Garner highlight the relevance and flexibility of our portfolio in meeting evolving owner and guest needs.”

Meanwhile, Sudeep Jain, Managing Director, South West Asia, IHG Hotels & Resorts, stated that India remains one of the company’s most active markets, supported by an underpenetrated branded hotel landscape and sustained demand across both business and leisure travel segments.

“The introduction of the Vignette Collection and rapid growth of the InterContinental and Crowne Plaza brands strengthens our offering across luxury and premium segments, complementing the strong performance of our mainstream brands such as Holiday Inn and Holiday Inn Express that anchor our scale in India,” he added. In addition, the company noted that Holiday Inn and Holiday Inn Express together account for more than 70 percent of IHG’s operating hotels in India, as well as the majority of properties currently under development.

At the same time, IHG highlighted that the launch of Garner in India in 2025 marked the entry of its newest midscale conversion brand into the country. During the year, the company signed Garner Etawah in Uttar Pradesh and Garner Kathua in Jammu & Kashmir, while it has also added additional properties in Garner Kutch and Garner Bhiwadi to its development pipeline.

Moreover, the opening of Crowne Plaza Lucknow in May 2025 represented a key milestone, as it became IHG’s 50th operational hotel in India. The company has also recently introduced the voco brand to the Indian market, with signings across cities and leisure destinations such as Srinagar, Goa, Gurugram, Mumbai, Amritsar, and the first voco property at Jim Corbett National Park. Additionally, the InterContinental brand continues to expand across major metropolitan markets, including Bengaluru and Hyderabad, while also strengthening its presence in resort destinations such as Mahabalipuram, Kasauli, and Kodaikanal.

RenewCred secures INR 4.15-Cr seed round to launch technology-driven carbon credit standard

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January 15, 2026

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RenewCred secures INR 4.15-Cr seed round to launch technology-driven carbon credit standard — Shilpi Saboo VP Operations & Partnerships, Abhimanyu Rathi Founder & CEO, Kaushik Gupta Principal Engineer, Yogendra Panchal Cofounder & VP of Engineering, RenewCred

RenewCred (Net Zero Initiative Private Limited), a climate-technology company developing India’s first fully digital and science-led carbon credit standard and registry for the voluntary carbon market, has successfully closed a ₹4.15 crore seed funding round comprising both equity and grant capital.

The round was led by Campus Angels Network and also saw participation from Kairos Early Opportunity Fund, build3 Startup Studio, VentureStudio Ahmedabad University, Ideashacks Investor Network, ACT Capital Foundation, and Social Innovation Lab by CITI Bank–IIT Kanpur, along with several angel investors.

Abhimanyu Rathi founded RenewCred with support from a leadership team comprising Yogendra Panchal, Shilpi Saboo, and Kaushik Gupta, and together they are building core market infrastructure for high-integrity carbon credits with a strong focus on non-nature-based methodologies such as biochar, EV fleets, renewable energy, methane reduction, clean fuels, and industrial decarbonisation.

Notably, the company ranks among the earliest in India to operate as a purpose-built carbon credit standard and registry designed specifically for emerging market conditions, and through its platform, RenewCred aims to remove 2.0 gigatons of greenhouse gas emissions from the atmosphere over the next 14 years. At the center of its strategy lies its proprietary digital platform, Net Zero, which enables continuous monitoring, reporting, and verification through digital MRV at the level of each individual credit issued. Unlike legacy, document-heavy carbon systems, RenewCred integrates live data streams, scientific models, and automated checks, thereby reducing verification timelines by 75 percent, lowering transaction costs by over 50 percent, and significantly enhancing trust and auditability.

In parallel, the company works closely with a growing science network of domain experts who co-develop sector-specific methodologies, validate assumptions, and ensure that issued credits remain conservative, measurable, and defensible under global buyer scrutiny. Furthermore, RenewCred plans to issue its first set of carbon credits this quarter, marking a major milestone in operationalising a fully Indian, technology-native carbon market infrastructure.

Commenting on the vision, Abhimanyu Rathi, Founder & CEO, RenewCred, said, “Carbon markets today suffer from five structural problems: lack of trust, opaque data, slow verification cycles, high costs, and fragmented accountability. RenewCred is being built to solve exactly these failures. By combining rigorous science, a transparent standard, a live registry, and a technology platform that monitors every credit end-to-end, we are creating market infrastructure that is faster, more affordable, and fundamentally more credible. This round allows us to deepen our methodologies, scale Net Zero, and deliver carbon credits that buyers and regulators can genuinely trust.”

Echoing this confidence, Chandran Krishnan, Managing Director, Campus Angels Network, said, “What stands out for us is RenewCred’s clear understanding of the structural gaps in carbon markets and their focus on building credible, technology-led infrastructure. They are addressing a real problem with relevance for India’s evolving climate and compliance landscape. Through this investment, we are backing a team with strong scientific depth and execution capability.”

Similarly, Ashok Subramanian, Managing Partner, Kairos Early Opportunity Fund, added, “High-quality carbon markets will be built on technology, not paperwork. RenewCred’s decision to focus on non-nature-based credits, continuous data, and in-house standards and registry infrastructure positions them well for where global markets are headed. We see strong potential for RenewCred to emerge as a reference platform for credible carbon credits from India.”

Looking ahead over the next 9–12 months, RenewCred will focus on expanding its library of non-nature-based carbon credit methodologies, scaling the Net Zero digital MRV and registry platform, growing its science network and sector-specific expertise, onboarding project developers and buyers seeking transparent and continuously verified credits, and positioning India as a credible source of high-integrity, technology-verified carbon credits for global markets.

Groww AMC to receive $65 Million investment from State Street

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January 14, 2026

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Global asset manager State Street Investment Management is preparing to invest $65 million (approximately Rs 580 crore) in Groww Asset Management Company (AMC). Consequently, the investment represents a significant strategic move in India’s rapidly expanding wealth management landscape.

Of the total proposed investment, investors will allocate around Rs 381 crore toward secondary share purchases, while they will infuse approximately Rs 199 crore as fresh capital, thereby diluting Groww AMC’s share capital by up to 23%.

Through this investment, State Street aims to build global investment capabilities and develop new products tailored for Indian investors, while simultaneously enabling Groww to explore expansion opportunities beyond India.

Meanwhile, the strategic investment arrives at a time when Indian retail participation across asset classes continues to broaden, and global fund managers increasingly seek local partners with large-scale digital distribution platforms. As a result, the deal highlights a growing convergence between global asset managers and Indian wealthtech ecosystems.

Notably, the transaction also marks a rare instance of a major global fund manager making a direct investment in the AMC business of an Indian wealthtech platform.

From a financial performance perspective, Groww reported revenue of Rs 1,261 crore in the December quarter (Q3 FY26), reflecting a 26% year-on-year increase. However, during the same period, the company recorded a 28% year-on-year decline in net profit to Rs 547 crore.

Investment platform Wint Wealth secures Rs 250-Cr in Series B funding to support its expansion plans

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January 14, 2026

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Bengaluru-based online bond investment platform Wint Wealth has raised Rs. 250 crore (US$27.7 million) in a Series B funding round led by Vertex Ventures Southeast Asia & India, thereby marking a major milestone in the expansion of India’s digital fixed-income investing ecosystem.

In addition, the round attracted participation from existing investors 3one4 Capital, 8 Roads Ventures, Arkham Ventures, and Zerodha-backed Rainmatter, further reinforcing strong institutional confidence in the platform’s long-term strategy.

Established with the objective of simplifying corporate bond investments for retail investors, Wint Wealth now plans to deploy the newly raised capital across several strategic initiatives. Specifically, the company intends to broaden its portfolio of corporate bond offerings, strengthen its NBFC operations, and increase investments in technology infrastructure and investor education. Through these efforts, Wint Wealth aims to create a more inclusive and transparent fixed-income marketplace by effectively bridging the gap between high-quality issuers and individual investors.

Meanwhile, the funding arrives at a time when retail participation in India’s corporate bond market is accelerating, supported by SEBI-led regulatory reforms that have improved transparency, lowered ticket sizes, and enhanced access to debt instruments.

Consequently, these regulatory developments have driven heightened investor interest in fixed-income products, particularly among individuals seeking stable returns during periods of market volatility.

By integrating regulated bond products, digital-first execution, and investor education initiatives, Wint Wealth continues to position itself as a key enabler of India’s evolving online bond investment platform landscape. As fixed income increasingly becomes a core portfolio allocation for Indian investors, the company’s expansion strategy aligns closely with broader structural shifts in retail participation across the debt markets.

Dusit International posts strong growth with highest hotel signings in 2025

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January 14, 2026

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Dusit International has delivered the strongest development performance in its history, completing 24 hotel signings in 2025. As a result, the Thailand-based hospitality group achieved an all-time high while significantly expanding its global development pipeline across Asia, the Middle East, and other international markets.

According to the company, this milestone came at a time of rising development costs and evolving investor expectations, thereby underscoring Dusit’s measured and disciplined growth strategy. Moreover, the group continues to prioritise quality-led expansion, with a sharper focus on conversions and brownfield projects to support faster project delivery and earlier investment returns. Several developments signed and opened in 2025 demonstrated this capability, including Dusit Hotel AG Park, Chengdu; dusitD2 Feydhoo Maldives; and Tantawan Tented Camp, Chiang Rai. Additionally, the year marked Dusit’s entry into new markets such as Indonesia, while the company also deepened its presence in Japan, India, the Maldives, Saudi Arabia, and the Philippines.

Commenting on the achievement, Siradej Donavanik, Vice President – Development (Global), Dusit International, said, “Our development strategy has never been about growth for growth’s sake. It is about identifying the right assets, in the right locations, and applying the right brand, operational expertise, and long-term vision to unlock their full potential. Whether through new builds, conversions, or thoughtfully integrated mixed-use developments that combine hotels and branded residences, our focus is on alignment—between the asset, the market, and the brand—supported by disciplined execution and a clear pathway to sustainable performance. This is how we create long-term value for our partners and deliver experiences that are true to what Dusit stands for.”

Meanwhile, Chanin Donavanik, Group Chief Executive Officer, Dusit International, said, “The momentum achieved in 2025 reflects the strength of Dusit’s long-term strategy and the clarity of our direction as a group. Our priority has been to build a high-quality, well-balanced portfolio that can perform across market cycles, supported by strong brands and a deep understanding of the destinations we serve. In 2026, we remain focused on disciplined execution and sustainable growth, while staying mindful of the broader economic and geopolitical environment.”

Looking ahead, Dusit’s active development pipeline now exceeds 50 properties, all scheduled to open within the next five years. Furthermore, the company expects 2026 to be a strong year for openings, with plans to add more than 1,400 rooms globally. Currently, Dusit’s portfolio comprises 296 properties across 18 countries, reinforcing its position as a globally diversified hospitality group.

Magure Enters 2026 on the Back of a Transformational 2025, Strengthening Its Position as a Leading Enterprise AI Innovation Partner in the UAE

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January 14, 2026

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Dubai, UAE – January 2026—Magure, a global enterprise AI innovation & transformation company headquartered in Dubai, reflects on a landmark year of growth, platform launches, and strategic expansion in 2025, reinforcing its role in building and accelerating enterprise-grade AI platforms in the UAE, with a clear focus on scaling across regional and global markets.

In 2025, Magure unveiled a refreshed brand identity and new website, signaling its evolution from an AI project partner into a full-stack AI innovation ecosystem. Marking eight years in business, and with 80+ customers across the world, the rebrand reflects Magure’s sharpened purpose, growing global footprint, and long-term commitment to delivering enterprise-grade AI solutions from its core markets.

“2025 was a defining year for Magure. As AI enters its execution era, where value is defined by outcomes, not experiments—we focused on building platforms, partnerships, and capabilities that help enterprises move faster from ideas to impact. We are shaping how responsible, scalable AI is built and operated with confidence, control, and speed,” said Akhil Koka, Chief Executive Officer, Magure.

As part of its growth strategy, and with a shift to a new office space in Dubai, Magure Tech Middle East now operates as the company’s global holding entity and headquarters, with Magure Tech India Pvt. Ltd. continuing as a wholly owned subsidiary. This structure strengthens Magure’s ability to scale globally while anchoring innovation, governance, and enterprise delivery in the UAE.

The company also expanded its leadership team across Sales, Marketing, and Technology, along with its Board of Directors, bringing together deep expertise across AI engineering, product innovation, and enterprise transformation to support its next phase of growth.

From a product strategy standpoint, 2025 marked a decisive shift toward platform-led growth for Magure. Magure launched and advanced the build of MagOneAI, a unified enterprise agentic AI platform for building, deploying, and monitoring AI applications at scale. With centralized control, built-in observability, and audit-ready reporting, MagOneAI supports sovereign and compliant AI operations, aligned with the UAE’s national AI and digital transformation priorities.

In parallel, the company also launched MagLabs, a GenAI-powered use-case discovery and innovation platform that helps enterprises systematically identify, validate, and prioritize high-impact AI use cases—accelerating time-to-value and reducing execution risk.

Completing this portfolio, Magure enhanced and rebranded its Computer Vision platform as MagVisionIQ, delivering scalable, real-time video intelligence for safety, operational efficiency, and data-driven decision-making across BFSI, smart infrastructure, logistics, healthcare, large-scale events, and more.

Together, these platforms reflect Magure’s growing enterprise AI portfolio, actively deployed across the UAE today, designed to scale across the GCC, and built to support global enterprise requirements.

Magure’s momentum was further strengthened through strategic partnerships with Oracle Cloud Infrastructure (OCI), NVIDIA, and Huawei, enabling secure, sovereign, and high-performance AI deployments aligned with enterprise and government needs. Notably, Magure became the first non-Chinese company to adapt Computer Vision AI models on Huawei’s Ascend Architecture, reinforcing its leadership in alternative AI hardware ecosystems.

Throughout 2025, Magure closed multiple enterprise engagements, added new customer logos, and maintained a strong on-ground presence at leading UAE technology and innovation forums, including the Dubai AI Festival, Dubai FinTech Summit, GITEX Global, and DATE with Tech MENA.

Magure’s Vision for 2026

As AI adoption accelerates across the UAE’s public and private sectors, guided by the government’s long-term vision to position the country as a global leader in Artificial Intelligence by 2031, Magure enters 2026 aligned with this national direction. The company’s focus for the year ahead is to deepen enterprise impact across the GCC, scale its AI platforms and space globally, and continue helping organizations move from AI ambition to measurable, real-world business outcomes.

With the UAE as its primary market today, Magure’s next phase of growth centers on expanding regional presence, strengthening platform adoption, and partnering closely with enterprises to deliver AI systems that are trusted, scalable, and built for long-term value.

About Magure

Magure is a global enterprise AI innovation company headquartered in Dubai, UAE, helping enterprises and governments turn AI ambition into real-world outcomes. Magure offers a full-stack AI ecosystem spanning enterprise agentic-AI deployment and observability via MagOneAI, GenAI-powered innovation through MagLabs, and industry-ready Computer Vision intelligence with MagVisionIQ.

With 80+ customers globally, Magure delivers secure, scalable, and sovereign AI solutions across BFSI, government, smart cities, healthcare, logistics, events, and more. Backed by strategic partnerships with Oracle Cloud Infrastructure, NVIDIA, and Huawei, Magure enables organizations to move from ideation to execution with clarity, speed, and measurable impact.

For more information, visit www.magureinc.com

Espire Hospitality expands portfolio with Country Inn, Varanasi

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January 14, 2026

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Espire Hospitality Limited has announced the opening of Country Inn, Varanasi, thereby strengthening its Country Inn Hotels & Resorts portfolio. Moreover, the launch supports the company’s broader strategy to expand across high-potential destinations in India.

Located in the central part of Varanasi, one of the world’s oldest living cities, the hotel enjoys close proximity to prominent ghats and temples, ensuring convenient access for both leisure and business travellers. Additionally, the property features modern guestrooms with contemporary interiors, along with high-speed Wi-Fi and standard in-room amenities designed to enhance guest comfort.

Furthermore, the hotel houses SUTRA By Banaras, a multi-cuisine restaurant serving a selection of Indian and international dishes. The restaurant offers both indoor and outdoor seating, while positioning itself as an all-day dining destination for in-house guests.

Commenting on the launch, Akhil Arora, Chief Executive Officer and Managing Director, Espire Hospitality Limited, said, “Varanasi is a city of unparalleled spiritual depth, shaped by its cultural richness, history, and tradition. We are proud to bring Country Inn to this sacred destination, thoughtfully creating a space that resonates with the city’s timeless spirit while offering contemporary comfort and our signature warm hospitality. With the opening of Country Inn, Varanasi, our endeavour is to offer travellers a fresh and modern space to pause and immerse themselves in the timeless charm of this beautiful city.”

Consequently, the opening further strengthens Espire Hospitality Limited’s national footprint. The company has already signed properties in Rishikesh, Udaipur, Jalandhar, North Goa, Dehradun, and Varanasi, and it continues to progress toward its goal of 30 operational hotels by FY26.

Coffee-first beverage brand Drickle raises Rs 6-Cr to expand its outlet network across Bengaluru

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January 14, 2026

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Coffee-first beverage brand Drickle raises Rs 6-Cr to expand its outlet network across Bengaluru — Vardhman Jain & Rahul Nijhawan, co-founders, Drickle

Bengaluru-based coffee-first beverage quick-service restaurant (QSR) brand Drickle has raised close to Rs 6 crore in a seed funding round through equity. Notably, the round attracted participation from a group of angel investors and operators, including Param Kandhari, Naresh Krishnaswamy, Abhinav Mathur, Hemanshu Jain, Vinay Bhopatkar, Vaibhav Sisinty, Dalvir Suri, and Rishit Jhunjhunwala, while Shaili Chopra also participated through Ideabaaz.

Previously, in April 2025, the company had raised Rs 5.3 crore and subsequently secured an additional Rs 50 lakh as an extension of the round via Ideabaaz. Now, Drickle plans to deploy the fresh capital to scale its outlet footprint across Bengaluru while simultaneously strengthening backend manufacturing capabilities. Additionally, the company intends to build its leadership and operations teams and increase investments in marketing and brand-building initiatives.

Founded by Rahul Nijhawan and Vardhman Jain, Drickle currently operates seven compact-format outlets in Bengaluru. Importantly, each outlet spans 150–200 square feet and operates within clustered micromarkets, a strategy that helps the brand drive high-frequency customer consumption. Meanwhile, the brand targets affordability by operating in the Rs 100–150 price range.

From a product standpoint, Drickle follows a coffee-first operating model, offering fresh-brewed flavoured coffees as its core proposition. At the same time, the menu also features beverages such as matcha, boba, and Thai tea, allowing the brand to cater to evolving consumer preferences.

Crucially, the company runs an owned backend manufacturing facility in Bengaluru, where it produces coffee brewing solutions and key ingredients in-house. As a result, Drickle operates asset-light outlets without espresso machines while continuing to maintain tight control over margins and supply chain efficiency.

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