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QL One, Asia’s Largest Training and Coaching Company Set to Host Edition 2 of PROFICORN on 20-21 December 2023

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On May 23rd and 24th, QL One, Asia’s largest training and coaching company hosted PROFICORN 2023 in Bangalore, an event specifically tailored for MSME business owners. With over 750 participants, the event focused on celebrating the unsung heroes of the economy, showcasing the power of bootstrapping and profitability in business.

On May 23rd and 24th, QL One, Asia’s largest training and coaching company hosted PROFICORN 2023 in Bangalore

The event featured a panel of six iconic speakers, including Nithin Kamath, founder of Zerodha; Prashant Pitti of EaseMyTrip; Bhavesh Bhatia of Sunrise Candles; Rajesh Dembla of Zoozle; and Raghunandan and Siddhant Kamath of Naturals Ice Cream. These leaders shared their invaluable experiences and insights, offering inspiration and guidance to the enthusiastic audience.

PROFICORN 2023 also spotlighted the success stories of nine MSMEs within the QL One community, demonstrating the impact of effective business strategies and resilience. These narratives highlighted journeys through challenges such as the pandemic, family business transitions, and starting from scratch, underscoring the perseverance and ingenuity inherent in the MSME sector.

The events highlight was the Business Success Awards, a clean and credible attempt to recognize 30 MSMEs across three categories based on their revenue growth. These awards were a testament to the tangible achievements of businesses post-engagement with QL One.

Additionally, the founders of QL One, Rajiv Talreja and Karan Hasija, announced the launch of the QL ONE App. This app offers functionalities like business growth training, networking, a business bazaar, and funding opportunities, all tailored to support MSMEs. The event also marked the unveiling of the Business Success Magazine, dedicated to sharing the stories of impactful MSMEs.

Eminent personalities in the training and coaching industry praised QL Ones contributions to the MSME sector. Sidharth Rajsekar and Surendran Jayasekar acknowledged QL Ones significant role in filling a crucial industry gap.

PROFICORN 2023 concluded on a high note, with attendees expressing that such recognition and support for MSMEs were long overdue. The event not only celebrated the successes but also reinforced the commitment to ongoing support and recognition for MSMEs, with plans for an even grander PROFICORN in December.

QL One returns with edition 2 of PROFICORN on 20th and 21st December 2023 with more icons, business journeys, awards and initiatives.

The Circle FC supports 10 South Korean startups in second cohort

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For the second consecutive year, The Circle: Founders Club (The Circle FC), a business accelerator for Indian startups and soft-landing platform for foreign scaleups in India, has successfully supported a cohort of 10 innovative South Korean startups. These startups operate in various verticals, including health tech, HR tech, SaaS, and travel tech.

This year’s group of founders represented various industries and achievements. NomadHer, which focuses on empowering female travellers worldwide, holds recognition from the UNWTO. McKinley Rice provides a solution for verifying job applicants’ backgrounds, reducing verification time for companies. LabSD, Inc., a social enterprise, offers global health solutions through its EYELIKE Platform, enabling health workers to conduct proper retinal exams using AI and recycled smartphones.

The cohort also included LeeBridge, offering engineering solutions for piping and support modelling programs; Diveroid (Artisan&Ocean), providing smart scuba gear that turns a smartphone into all-in-one diving equipment; DBridge, building a global Med-Tech platform with features of community building, e-commerce, and education; Seoul Station, a newly launched café in New Delhi serving authentic Korean street food and beverages; AirLab, specializing in nasal research and offering the Nose Mask Nose Air Clean; Simple Lyfe, producing sustainable packaging materials which lower environmental impact; and DenQ, which manufactures cross-functional and affordable dental implants.

During the 4-month program, the startups forged 18 MoUs, underwent 500+ hours of mentoring, engaged in over 200+ one-on-one meetings, established 7 companies, set up local offices, and took part in 10+ prominent events like NASSCOM Engineering & Design Summit, World Dental Show (Mumbai), Medical (Delhi), AOMSI (Delhi), and various other ecosystem meet-ups.

The in-person demo day it occurred at The Circle Work in Gurugram on 23rd November, drawing enthusiastic participation from 200+ stakeholders, including notable investors, academia, government bodies, corporates, and local entrepreneurs.

Rajiv Bathla, CEO of The Circle, said, “The KSC India 2023 Demo Day was not just a showcase of innovation; but a celebration of the enduring collaboration between South Korea and India. These startups exemplified the spirit of entrepreneurship that knows no borders, and today, we witness the convergence of vision and opportunity on this stage.”

“As India is poised to become the 3rd largest economy by 2030, the coming years are going to bring the golden era of cross-border collaboration and partnership for innovation and sustainable growth. At The Circle FC, we’re not just fostering businesses; we’re building an ecosystem that strengthens ties, fosters cross-cultural understanding and propels the shared vision of global entrepreneurship,” added Nemesisa Ujjain, VP – Innovation, The Circle FC.

For the second consecutive year, The K-Startup Centre (KSC), a startup support program launched by the Korea Institute of Startups & Entrepreneurship Development (KISED) under the Ministry of SMEs and Startups, collaborated with The Circle FC to orchestrate this endeavour. The KSC program operates across 8 countries, encompassing India, the USA, France, Israel, Vietnam, Singapore, Finland, and Sweden.

Serving as the accelerator partner in India, The Circle FC has fostered a vibrant ecosystem for learning, peer knowledge exchange, hands-on assistance, and network building for entrepreneurs. They played a crucial role in helping these companies grasp the nuances of the dynamic Indian market, comprehend the competitive landscape, and navigate the regulatory, tax, and legal environment. Additionally, they organized in-depth sessions to address hiring and local human resource practices to meet current and future recruitment needs.

Experience the Best Noise Cancelling with Sony’s Latest WF-1000XM5 Truly Wireless Earbuds Made Exclusively “For The Music”

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Experience a new level of excellence with the unveiling of Sonys WF-1000XM5 truly wireless earbuds, announced today. Representing the pinnacle of the acclaimed 1000X series, this cutting-edge model redefines perfection, delivering unparalleled noise cancellation, an elevated immersive sound experience, and Sonys most exceptional call quality to date. Immerse yourself in your music, as the WF-1000XM5 creates a seamless connection between you and your tunes.

Sony WF-1000XM5

Speaking on the launch Sunil Nayyar, Managing Director, Sony India said, “WF-1000XM5 has redefined the concept of earbuds. We are proud to announce that our earbuds have incorporated the features which provide an elevated immersive sound experience to the listeners. It’s active noise cancelling features, high resolution audio and amazing sound quality, all at a relatively competent price makes it a perfect choice, setting a new standard in the world of audio. With these earbuds, we aim to stand on our position as one of the best earbuds manufacturers in truly wireless earbuds segment globally as well as in India.”

The WF-1000XM5 earbuds raise the bar for distraction-free listening and clarity. With Sonys expertise in music, you can trust that youre getting the ultimate music experience. The WF-1000XM5 feature cutting-edge technology to deliver premium sound quality and the best noise-cancelling performance on the market. Real-time audio processors and high-performance mics power the specially designed driver unit Dynamic Driver X, for wide frequency reproduction, deep bass, and clear vocals. They are designed to immerse you in a sound so good, it feels like youre in the studio with your favourite artists.

The WF-1000XM5 now feature three microphones on each earbud, including dual feedback mics, which improve low-frequency cancellation performance. This is Sonys biggest ever step forward in noise cancelling, resulting in ambient sound captured even more accurately. Newly developed by Sony, the Integrated Processor V2 unlocks the potential of the HD Noise Cancelling Processor QN2e. The unique combination of technology controls the six microphones, across both ears, to deliver unprecedented noise cancelling quality that can be adapted to provide the best performance for your environment. The ability to reproduce lower frequencies has also been improved on the WF-1000XM5 thanks to the new Dynamic Driver X. Plus, the Noise Isolation Earbud Tips feature a unique polyurethane foam material that reduces noise in the high frequency range.

By combining Sonys newly developed HD Noise Cancelling Processor QN2e and Integrated Processor V2, the WF-1000XM5 incorporates precision 24-bit audio processing and high-performance analogue amplification. The result is low distortion and crystal-clear audio reproduction. Premium sound quality continues to be at the heart of the WF-1000XM5s design with support for High-Resolution Audio Wireless thanks to LDAC, as well as DSEE Extreme™ to upscale compared digital music in real time. Additionally, the earbuds feature 360 Reality Audio, which creates an immersive audio experience that transports you into the centre of the music(i). From finer vocals to deeper bass, everything is tuned for the music on the WF-1000XM5. Thanks to a specially designed Dynamic Driver X for wide frequency reproduction, the WF-1000XM5 let you experience richer vocals and more detailed vocals. The diaphragm structure combines several different materials for the dome and the edge, achieving clear highs and deep, rich bass sound with low distortion.

The WF-1000XM5 earbuds come equipped with head tracking technology which ensures a realistic and compelling listening experience by automatically adjusting sound fields to compensate for your head movement. Sounds are precisely aligned with your smartphone screen, even as you move, to completely involve you in your viewing by connecting to compatible smartphones/service(ii).

The WF-1000XM5 now feature Sonys best ever call quality, delivering your voice clearly in every situation whether youre in the office, working from home, in a public space or a noise place. Thanks to an AI-based noise reduction algorithm based on Deep Neutral Network (DNN) processing and bone conduction sensors, your voice will come through crystal clear and natural even in a noisy environment. Plus, if youre outdoors, the wind noise reduction structure will minimise any wind noise, so you always know you will be heard.

WF-1000XM5 also feature Sonys popular features like Adaptive Sound Control and Speak-to-Chat as well as Multipoint Connect that lets you pair two Bluetooth devices simultaneously, so when a call comes in, your earbuds automatically know which device is ringing and connect to the right one. Staying connected has never been easier thanks to Fast Pair and Swift Pair. Plus, you can control the WF-1000XM5 with your voice with your favourite voice assistant.

The WF-1000XM5 also features Auto Play for an operation-free listening experience. You can customise the timing of the music to suit your preferences, such as when youre putting your earbuds on or starting to walk for a break, uplifting your mood effortlessly. Additionally, audio notifications keep you on track with your important events, allowing your phone to stay safely in your pocket. By linking your device with Spotify, Endel and Apple Music(iii), you can access your favourite music and relaxing soundscapes to make your listening experience truly unique. In line with the WF-1000XM5, the WH-1000XM5 now also supports Auto Play. If you are looking for new entertainment options beyond music and movies, the WF-1000XM5 uses new sensors and spatial sound technology to deliver immersive sound for Augmented Reality games like “Ingress” from Niantic(iv). Using head tracking, the sound is conveyed from different directions to line up perfectly with the action on the screen(v)..

With up to 8 hours of battery life, you can enjoy hours of uninterrupted listening time, and a quick 3-minute charge provides up to 60 minutes of play time. Additionally, Qi technology offers easy wireless charging(vi).

Price and Availability

Sony WF-1000XM5 is now available at a best buy price of Rs. 24,990/. The product is available on all online and offline channels such as Sony Center, major electronic stores and e-commerce portals in India.

Model

Best Buy Price

(in Rs.)

Date of availability

Color

WF-1000XM5

24,990/-

Available now

Black and platinum silver

About Sony India Pvt. Ltd.

Sony India Private Limited (Sony India), a private limited company with its ultimate holding company as Sony Group Corporation, Japan, has established itself as a premium brand in various product categories including television, digital imaging, personal audio, home entertainment, gaming, car audio, and professional solutions. The company places a strong emphasis on customer satisfaction and maintains high standards in sales and services. Sony also prioritizes environmental sustainability, aiming to achieve a zero environmental footprint throughout the lifecycle of its products and business activities to contribute to a healthier and enriched life for all of humanity and future generations.

(i) Sony | Headphones Connect App is needed and may require a subscription to a music streaming service for which fees apply. Some services may not be available in certain countries/regions.

(ii) You can experience spatial sound content (like Netflix, YouTube) with Android 13 smartphones capable of head tracking. Depending on your smartphone, applications that can use spatial sound content playback and head tracking will vary. Also, you can experience 360 Reality Audio content with Xperia 1V on 360 Reality Audio Live app, nugs.net or TIDAL. Some services may not be available in certain countries/regions. Compatible devices are planned to increased.

(iii)This feature is available for iOS device

(iv)The service may not be available in some countries/regions.

(v) Features to be available in the summer of 2023

(vi) The charging pad is sold separately. The charging case is compatible with wireless charging pads that meet the Qi standard. However, depending on the wireless charging pad you are using, it may not be able to charge properly.

Coforge launches Quasar Responsible AI solutions

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Coforge Limited, a global provider of digital services and solutions, has launched the Quasar Responsible AI solution. As businesses increasingly incorporate AI, ensuring Responsible AI has become crucial. This ensures AI applications follow ethical principles, fairness, security, and compliance with regulations.

The Coforge Quasar Responsible AI is a comprehensive solution. It ensures ethical standards, fairness, transparency, and regulatory compliance in AI usage. The solution addresses biases in datasets and models, identifies risks and compliance issues, and provides tools to govern and remediate these challenges. By building trust among AI stakeholders it ensures AI enhances human capabilities without compromising rights or contributing to societal inequities.

Sudarshan Seshadri, SVP, Data & AI Business Unit, Coforge, highlighted that “Coforge is already empowering leading Fortune 1000 companies with personalized AI solutions through Coforge Quasar Cognitive AI, covering areas such as Machine Learning, Computer Vision, Natural Language Processing, Speech-to-Text/Text-to-Speech, and Knowledge Graphs. Recently, Coforge introduced Quasar Generative AI, enabling enterprises to create and deploy their own applications powered by Generative AI on a large scale. With the introduction of Coforge Quasar Responsible AI, our portfolio now encompasses three facets of AI: Cognitive AI, Generative AI, and Responsible AI, effectively meeting the diverse business requirements of our customers.” 

Bharathi Muniswamy, SVP, Digital Business Unit, Coforge, emphasized that “Coforge Quasar Responsible AI empowers organizations in their AI adoption journey by upholding ethical principles, ensuring fairness, bolstering security, and adhering to applicable regulations and standards. It guarantees a transparent integration of AI across all facets of their operations. The inclusion of this solution in Coforge’s existing AI suite, comprising Quasar Cognitive and Generative AI, offers us a distinct advantage in the marketplace. Through early implementation and practical application, Coforge has proactively initiated the strategic utilization of Responsible AI. This positions us as a leader dedicated to transparently integrating AI across diverse aspects of our clients’ operations, thereby reinforcing Coforge’s standing as a frontrunner with a comprehensive and responsible AI offering.”

This comprehensive solution encompasses five distinctive offerings tailored to address the multifaceted challenges of Responsible AI implementation: “Fairness AI” ensures equity by incorporating powerful bias detection and mitigation features. “Explainable AI” takes a comprehensive approach to transparency through exploratory data analysis and performance assessment. “Compliance AI” provides services for thorough risk analysis, third-party AI risk management, regulatory risk mitigation, and multi-stakeholder reporting. “Trust AI” establishes a secure and reliable environment by implementing data obfuscation, toxicity analysis, prompt optimization, and robust LLM governance. “Governance AI” integrates features such as drift detection, adversarial detection, outlier and data integrity analysis, and comprehensive monitoring.

These offerings form a cohesive framework, empowering organizations to responsibly and ethically leverage the potential of AI. The solution lays the foundation for a world where AI, acting as a catalyst for progress and shared prosperity, is more equitable, secure, and trustworthy.

Digital public infrastructure driving growth of Indian startups: Industry leaders

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In the last decade, the growth of startups in India has been influenced by the development of digital public infrastructure (DPI), according to industry leaders speaking at FICCI’s annual general meeting and annual convention on Saturday.

Sanjeev Bikhchandani, Founder of Info Edge India Ltd, highlighted that research and development in India are now in a better position than a decade ago. This improvement has led to a surge in startup IPOs in the Delhi-NCR region.

“While there is no shortage of funding for early-stage startups, support from the government in providing potential client markets in sectors like defence-tech, drones are, however, pertinent since government is the main buyer,” he told the gathering. 

Ghazal Alagh, Co-founder of Mamaearth (Honasa Consumer Pvt Ltd), said that the startup ecosystem is evolving in favor of entrepreneurship.

“The rising middle class in India has been a large enabler for consumer facing companies. State-level incubation centres, setup by the government, are a remarkable step to empower students to build their startup,” she said. 

Rohit Bansal, Co-founder of Titan Capital and Ace Vector Group, emphasized the importance of measures like ensuring a level-playing field in taxation between public and private companies to enhance the startup ecosystem in India.

Neel Mehta, Director, and Co-founder of Asteria Aerospace Ltd, identified sectors such as defence, space, AI/ML, and biotech as significant beneficiaries of Deep Tech.

“Public awareness with reference to the use of drones has improved significantly in India over the last decade. The deeptech sector had also seen new-age job creation, and building on the right theme and ensuring proper execution can be the key for a startup’s success,” he noted.

Honoring Inclusivity Champions: 16 Change Makers Acknowledged at 24th NCPEDP-LTIMindtree Helen Keller Awards

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India achieved noteworthy progress in advancing inclusivity in the job sector on Saturday by acknowledging the efforts of individuals and organizations dedicated to ensuring equal employment opportunities, especially for persons with disabilities. The 24th NCPEDP-LTIMindtree Helen Keller Awards honored 16 visionaries for their outstanding contributions to fostering diversity and inclusivity in Indias workforce and supporting the integration of disabled individuals into mainstream workforce. These awards, highly prestigious in the disability sector, serve as a platform to commend those committed to creating a more inclusive employment landscape.

The 24th NCPEDP-LTIMindtree Helen Keller Awards honored 16 visionaries for their outstanding contributions to fostering diversity and inclusivity in Indias workforce

The National Centre for Promotion of Employment for Disabled People (NCPEDP), India’s foremost cross-disability advocacy organization, and LTIMindtree, a global technology consulting and digital solutions company, announced the winners of the NCPEDP-LTIMindtree Helen Keller Awards 2023. In their 24th year, these awards stand among India’s most reputed recognitions for individuals and organizations working to promote equal employment opportunities for Persons with Disabilities (PwDs). NCPEDP has been collaborating with LTIMindtree for the last eight years to empower PWDs and inspire others to embrace the cause, fostering inclusive and sustainable growth.

A total of 16 awardees were recognized as Role Models this year, with three of them receiving Jury Appreciation. Arman Ali, Executive Director of NCPEDP said, “Helen Keller Awards celebrate indomitable will, passion and resilience. For 24 years, the Awards have identified incredible individuals and institutions doing exemplary work of promoting employment, equality and diversity in the workplace. The outcomes of this persistent effort are gratifying yet we know we have miles to go to completely integrate disability into the mainstream.

Debashis Chatterjee, CEO and Managing Director of LTIMindtree, remarked, “NCPEDP- LTIMindtree Helen Keller Awards exemplify our commitment to recognising individuals and organisations advancing equality and inclusion for people with disabilities in India. At LTIMindtree, we are committed to a workplace that is welcoming for all.” He reiterated the belief that creating skilling and employment opportunities for disabled people empowers them to integrate into the mainstream and earn dignified livelihood

The 16 awardees of the 24th NCPEDP-LTIMindtree Helen Keller Award are from nine states across India – Jammu & Kashmir, Rajasthan, Lakshwadeep, Delhi NCR, Jharkhand, Tamil Nadu, Haryana, Karnataka, Maharashtra.

Category A, Role Model Person with Disabilities category have the names of Ummer Farook KK, Dr. Vaibhav Bhandari, and Dr. Rajalakshmi SJ as the winners.

In the Role Model Supporters of Increased Employment Opportunities for Persons with Disabilities category, Dr Rajdeep Manwani, Prateek Madhav, and Ashwin Kumar V are the winners while Amali Naik received Jury Appreciation.

In the Role Model Companies/NGOs/Institutions category, the winners are TVS Motor Company, Atypical Advantage, Amar Seva Sangam, and Alamba Charitable Trust. Jury Appreciation Awards were given to NatWest India and Mitti Social Initiatives Foundation.

In the Role Model Entrepreneurs with Disabilities category, the winners are Krishnakant Mane, Sumarty G, and Rakhi Pandey.

Ali highlighted, “The contributions of all the 16 individuals and organizations have hugely impacted the lives of countless disabled individuals and their families by providing them with the tools for self-reliance and dignified employment, a significant way to empower disabled persons.”

Twenty AI-first startups join the eighth cohort of Google for Startups Accelerator India 

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Google has revealed the eighth class of its Google for Startups Accelerator in India, comprising 20 AI-first startups. These startups, selected from over 720 applications, are in the Seed to Series A stage. They cover various domains, such as discovering antibodies, detecting identity fraud, assisting SMBs in reaching more customers, minimizing developers’ repetitive tasks, and creating AI solutions to address systemic challenges.

These startups showcase cutting-edge AI innovation in India. Google emphasized that they are addressing diverse challenges and building solutions that leverage AI to tackle systemic issues. The selected startups span a range of sectors, including healthcare, finance, and technology. Google aims to support them in their growth journey through the accelerator program.

“In India, we are committed to fostering an environment that nurtures innovative startups and fuels the rapidly evolving AI landscape of the Indian startup ecosystem. Our goal is to enable the development and scaling of responsible and human-centered AI solutions that positively impact various industries and transform lives,” Farish CV, Program Manager, Google for Startups Accelerator, India, said in a blog post. 

This week, the search giant initiated the program with a week-long, in-person bootcamp. The bootcamp encompasses training workshops and mentorship support focusing on product, design, technology, growth, and people.

The 20 startups joining the eighth class of the Google for Startups Accelerator: India program include:

Beatoven.ai – AI-powered royalty-free background music creation platform for content creators.

DhiWise – An AI-powered DevTool that enables developers to deliver production-ready source code for Web and Mobile apps 10x faster for all kinds of apps.

Endimension – End-to-End AI platform for radiology diagnosis.

FilterPixel – AI software that saves hours by automatically selecting the best photos from thousands of photos & then editing them automatically as per the style of the photographer.

GalaxEye Space – Building next-generation imaging satellites using multiple sensors and Generative AI for night/cloud-proof imaging.

Gan.ai – A video personalization platform that leverages Generative AI to create personalized videos at scale from a single recording.

Goodmeetings – A Generative AI-driven video sales platform that helps salespeople sell 10X better on video.

immunitoAI – A TechBio company developing AI-generated novel antibody therapeutics with pre-defined drug properties.

Kalam – A personalized mentorship and discipline-facilitating learning ecosystem using AI, addressing the challenges of affordability and accessibility to quality education in India.

Keploy – Open-source TestGPT toolkit for automating integration testing, converting network calls to test cases and data mocks for APIs, and enabling production incident replays.

Mugafi – Reshaping entertainment through Ved, an AI copilot that empowers storytellers to effortlessly create captivating novels or scripts, transcending traditional storytelling boundaries.

NeuroPixel.AI – A deep tech startup working in the intersection of Generative AI and Computer Vision, primarily focused on fashion e-commerce.

Onward Assist – Helps improve cancer outcomes by assisting the cancer biopsy reporting process through an AI-based solution that assists cancer pathologists with accurate scoring, tumor detection and workflow software.

Pepper Content – A content marketing platform that helps companies scale content marketing through expert talent and Generative AI.

Prescinto – AI-powered SaaS platform that regularly collects renewable energy plant (solar, wind, storage) data, applies ML/AI models to this data to identify causes for underperformance and suggests work orders to increase electricity generation from these renewable plants.

Presentations.AI – An AI-powered platform that lets everyone effortlessly create stunning presentations faster than ever before.

SpoofSense.ai – Helps businesses detect identity fraud using computer vision.

Wright Research – Revolutionizes investment in India with AI-driven, personalized quantitative strategies, delivering exceptional performance and risk management through a user-friendly, transparent digital platform.

Zocket – AI-powered SaaS platform for SMBs to grow their business with high-performing digital ads.

ZuAI – AI self study buddy for students.

MTR Foods Unveils ‘Minuteverse’ Booth at Comic Con Delhi 2023

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MTR Foods, the pioneer in authentic packaged foods introduced its hyper-convenient sub-brand, MTR Minute, to the vibrant audience at Comic Con Delhi 2023. Following the success at Comic Con Bengaluru, MTR Foods unveiled its innovative booth, MTR MinuteVerse, at the Delhi event, dedicated to showcasing MTRs diverse range of 3-minute ready-to-eat meals that offer a swift, convenient, and delectable solution.

MTR MinuteVerse at Comic Con, Delhi

The three-day pop culture extravaganza, held at the NSIC Exhibition Ground in Okhla from December 8th to 10th, witnessed MTR Foods effortlessly blending culinary excellence with pop culture. The MTR MinuteVerse campaign resonated with attendees, presenting a fusion of culinary innovation and pop culture, bringing to life a realm where hassle-free and delightful meals take centre stage.

Prerna Tiku, General Manager Marketing at MTR Foods, expressed her excitement, and said, “We introduced the sub-brand MTR Minute to cater to the food needs of young consumers seeking quick, convenient and flavourful meals, anytime, anywhere! A big part of our marketing mix is reaching the consumer at the right time and place. Comic Con, Delhi – provided an ideal setting to engage with this demographic and underscore our commitment to providing delicious and convenient meals that are literally ready in minutes! Collaborating with our digital and media partner, Wavemaker, we conceptualized the imaginative realm of MTR MinuteVerse to resonate with consumers. This fantastical universe, free from culinary woes, attracted a large audience, allowing them to not just witness but experience the essence of our brand promise.

The event premises became the epicentre of this fusion of culinary and comic delights, with attendees enthusiastically partaking in the Minuteverse experience. At the Minuteverse booth, participants were invited to embark on a gastronomic adventure with the Minute Rangers – Hangry Man, Night Owl, Late Coming Queen, and Disaster Master. Influenced by the richness of Indian cuisines, the MTR with its new range successfully challenged perceptions of convenience in the food realm.

MTR Foods has recently added the sub-brand “MTR Minute” to its portfolio which consists of products that can be made within minutes. The range goes across day-parts including rice & curries range- paneer butter masala, pulao etc., breakfast and snack options like Poha and Upma, and authentic favourites like Rasam, and Idli, Dosa batters-All very convenient to use, offering great taste.

For more information about MTR Foods and its diverse product range, please visit www.mtrfoods.com.

To know more about the excitement packed, perfect weekend event, please visit www.comicconindia.com.

About MTR Foods Pvt. Ltd.
With a 90-year-old history of serving authentic Indian Food to Indians, MTR Foods stands tall as an Indian heritage brand. A popular household name today, MTR Foods is synonymous with delicious Indian food in an easy-to-use packaged format. With a diverse portfolio including breakfast, lunch and dinner, snacks and desserts that cover every meal occasion, MTR Foods unifies India tastefully – making the homemaker the ‘hero’. Blending authentic Indian flavours in modern formats, MTR Foods keeps abreast with the evolving tastes of India. Culinary secrets that have been protected and handed down over the generations are evolved into truly authentic recipes from their region of origin and packaged in innovative and convenient formats.

The journey to being Indias premier, processed food company has been marked by a constant focus on innovation and the adoption of new technology. However, every MTR Foods product always embodies the tradition of unmatched taste and quality. The MTR Foods of today is your friend in the kitchen and promises to help you serve the authentic taste of India to your family.

MTR Foods adheres to the most stringent quality standards, from sourcing ingredients to processing and packing. We are ISO 22000 and HACCP certified.

MTR Foods Pvt. Ltd. is a subsidiary of Norwegian conglomerate Orkla (www.orkla.com). For more information please visit www.mtrfoods.com. Shop MTR Foods’ products on shop.mtrfoods.com. Visit www.dishcovery.in for recipes of authentic vegetarian cuisine from across India.

BN Group Undergoes an Identity Makeover; Embarks on Transformation Journey

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BN Group, a leading conglomerate with a diverse portfolio of businesses, marked its 10th Foundation Day today with a strategic brand refresh, unveiling a new corporate identity that reflects its commitment to transformation, sustainability, and innovation. The event signifies BN Groups proactive stance towards the next phase of growth, with an emphasis on building a self-reliant nation.

Union Minister Parshottam Rupala Unveiled the New Brand Identity along with BN Group Chairman Ajay Kumar Agarwal, Managing Director Anubhav Agarwal and other dignitaries

BN Groups 10th Foundation Day celebration witnessed Union Minister for Fisheries, Animal Husbandry and Dairying, Shri Parshottam Rupala, unveiling the new brand identity of BN Group, along with BN Group Chairman Ajay Kumar Agarwal, Managing Director Anubhav Agarwal and other key dignitaries, marking a pivotal moment for the company. Apart from this the gala event also witnessed the unveiling of a new BN Group logo, Corporate AV, and New product, along with awards & recognitions, and captivating performances by renowned artists.

Speaking about the journey and future vision Anubhav Agarwal, Managing Director and CEO, BN group said, ” As we celebrate a decade of achievements, the brand refresh signifies our commitment to continuous improvement and staying ahead of the curve. Our vision for the future is grounded in sustainability, innovation, and the profound responsibility of contributing to the growth of our nation. This transformation journey is a testament to our unwavering dedication to excellence. As we get on this new transformative journey, I would like to extend my gratitude towards all my internal and external stakeholders.

Speaking on the occasion, Shri Parshottam Rupala lauded BN Group’s contribution to India’s edible oil sector, he said, “Today, India is self-sufficient when it comes to food and even exports a significant amount to other countries. However, in the edible oil sector, we still have a long journey to make when it comes to becoming self-reliant. BN Group is playing a vital role in bridging this gap by promoting sustainable business practices and investing in cutting-edge technologies.

The refreshed logo captures the essence of BN Groups journey over the past decade, symbolizing a commitment to sustainability, growth, and innovation. This unveiling is part of a broader transformative journey that BN Group is embarking upon to redefine its industry role, showcasing dedication to adapting to evolving market dynamics and emerging as a leader in sustainable business practices.

Aligned with the brand refresh, BN Group unveils a strategic roadmap for the next phase of growth, emphasizing expansion in key sectors. Leveraging innovation and sustainability in a dynamic business landscape, the company showcased a series of new products addressing the evolving needs of consumers, marking a significant step in expanding market presence and share.

The refreshed brand identity and the transformative journey serve as a testament to BN Groups unwavering spirit and its dedication to shaping a better future for all.

About BN Group

BN Group is a dynamic conglomerate with diversified interests in FMCG, Edible Oil, Real Estate, Timber, and Specialty Chemicals. With a legacy spanning a century, the group is committed to building a self-reliant nation through sustainable practices and innovative solutions.

Website: www.bngroupindia.com

Online skilling platform Airblack raises Rs 33-Cr in funding 

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Airblack, an online makeup and beauty learning platform, secured Rs 33 crore in funding. The Michael & Susan Dell Foundation led the investment, with participation from Elevation Capital, Info Edge Ventures, Blume Founders Fund, and Mars Shot VC.

The funding round did not disclose the startup’s valuation.

Founded by Vaibhav Raj Gupta and Videt Jaiswal, Airblack provides courses accredited by the Beauty & Wellness Sector Skill Council and Skill India under the government of India.

With the newly secured funds, the platform plans to introduce additional skilling programs across various domains and establish hybrid learning centres in 10 cities within the following year.

“The company has doubled down on its focus on driving student outcomes across Tier 1 and Tier 2 cities and emerged as a leading skilling player in the country with its focus on mobile-first delivery and learning-by-doing pedagogy,” it said in a statement. 

The platform has catered to more than 35,000 students in 300 cities in three years.

“Our courses are designed to set our students up for real opportunities and start earning an independent livelihood. With this fundraise, expanding our impact through new courses and geographical presence, and becoming profitable will be our top priorities,” said Jaiswal.