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Amplience raises €37.9M to revolutionize e-commerce content solutions

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BRL Editor
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Bart Cloyd, Co-CEO and CFO of Amplience

Amplience, a London-based startup provider of headless content management solutions, has secured €37.9 million in funding to strengthen its platform and advance its product roadmap, delivering enhanced value to enterprise clients across EMEA and North America.

The funding, provided by AshGrove’s €650 million Specialty Lending Fund II, will fuel Amplience’s growth plans and platform improvements.

This latest investment brings the company’s total funding to more than €249 million.

Bart Cloyd, Co-CEO and CFO of Amplience shared the company’s vision: “This funding will help support our growth and fuel further investment in our platform, product roadmap, and most importantly, in delivering enhanced value to our customers. By strengthening our ability to meet their evolving needs, we aim to deepen our partnerships and support their success.”

Founded in 2008 by James Brooke and Rory Dennis, Amplience was an early pioneer in promoting headless content management. Its platform combines Content Management Systems (CMS) and Digital Asset Management (DAM) to enhance user experiences, drive higher conversion rates, and lower content production costs.

The company caters to top-tier clients across EMEA and North America, offering solutions for creating, managing, and distributing content seamlessly across websites, emails, apps, and social media platforms.

Recently, Amplience has integrated AI into its platform to scale content production efficiently, further cementing its leadership in the composable architecture domain.

AshGrove Capital’s investment builds on Amplience’s previous backing from Farview Equity Partners and Octopus Ventures. This funding strengthens the company’s financial position and underscores AshGrove’s confidence in the growing adoption of composable architectures.

James Cunnah, Director at AshGrove Capital, stated: “Amplience is a business we have known for a number of years. We were approached directly by the shareholders, who valued the edge we bring through our understanding of the business and the sector. We are excited to support their growth journey from here and look forward to working with Farview, Octopus, and the management team.”

Guy Sochovsky, Founder and Partner of Farview Equity Partners, commented on the development: “This investment marks a defining moment for Amplience as we continue to innovate and expand. Both Farview and Octopus are grateful for AshGrove’s partnership and their commitment to our shared vision.”

The investment bolsters Amplience’s commitment to revolutionizing e-commerce content experiences, especially as the industry transitions from traditional CMS to adaptable, composable solutions. This evolution enables businesses to respond swiftly to changing consumer demands while ensuring operational efficiency.

Arvind SmartSpaces signs agreement for 92-acre realty project in Khopoli near Mumbai

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BRL Editor
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Kamal Singal, MD & CEO of Arvind Smartspaces

Arvind SmartSpaces has agreed to a large-scale horizontal mixed-use realty project in the Mumbai Metropolitan Region (MMR), spanning an estimated 92 acres with a projected topline potential of ₹1,500 crore.

The project near Khopoli in the Mumbai 3.0 area marks the company’s first venture in the MMR region. It has been signed under a joint development model, with Arvind SmartSpaces receiving a 70.5% revenue share, ensuring low capital investment and higher returns.

Mumbai 3.0 is emerging as a key destination for horizontal developments, such as plots and villas, driven by transformative infrastructure projects like the Atal Setu bridge and JNPT Port, redefining the MMR landscape.

Additionally, the upcoming Navi Mumbai International Airport, the Virar-Alibaug Multimodal Corridor, the Mumbai-Pune-MTHL Interchange, and other major infrastructure upgrades will significantly improve connectivity, linking Mumbai 3.0 to major economic hubs and reducing travel times.

“We are optimistic about the large opportunity the MMR plotted and the villa market presents. Entering the Mumbai region reinforces our strategy of balanced geographic diversification across Gujarat, Karnataka, and Maharashtra. With this acquisition, the cumulative new business development topline potential stands at Rs 2,500 crore for the current year to date,” said Kamal Singal, MD & CEO of Arvind Smartspaces.

With this acquisition, the total topline potential for new business development in the current year has reached ₹2,500 crore. The company aims to expand further in the coming quarters by adding more realty projects in MMR and other target markets, including Ahmedabad and Bengaluru.

Arvind SmartSpaces is a prominent real estate development company with approximately 78 million square feet of projects across India. The company quickly became a leading corporate real estate player focused on delivering value-driven solutions. Its developments span cities such as Ahmedabad, Gandhinagar, Bengaluru, and Pune.

Loom Crafts enters hospitality sector with luxury Glamping Wilderness Resort in Bangalore

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BRL Editor
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Loom Crafts, a leader in luxury outdoor furniture in India, has ventured into the hospitality industry by launching a new luxury glamping resort near Bengaluru. Named Glamping Wilderness, the resort is designed as a serene oasis, offering a perfect escape for those navigating the hustle of urban life. The resort positions itself as a family-friendly retreat and a potential favourite staycation spot for Bangalore residents, set within a lush five-acre mango grove. It features 24 cosy cabins, all crafted by Loom Crafts. Located in Nelamangala, the Glamping Wilderness resort is just an hour’s drive from Bengaluru airport.

“Loom Crafts has always worked towards allowing everyone to lead a comfortable lifestyle. While over the past few decades, we have evolved into the biggest luxury outdoor furniture brand in India, we wish to now expand the ambit of our expertise into crafting luxury designs and spaces. Glamping Wilderness, built, designed, and operated by Loom Crafts, is just the beginning of a new chapter in our growth trajectory as a brand. There are many more milestones to create,” said Loom Crafts founder & MD Rahul Jindal.

The glamping resort features 24 elegantly designed accommodations divided into two categories: cabins and cabins with Jacuzzis. The property includes a range of amenities, such as a spacious common swimming pool, a restaurant and bar, an activity pavilion with indoor games like Snooker, a dedicated kids’ club, and a spa and wellness centre. Additional highlights include a barbecue area, banquet space, outdoor movie nights, a candlelight dining zone, and a food truck. Guests can also enjoy a full picnic experience with a campfire and the opportunity to make their pizza.

Loom Crafts exclusively designed, manufactured, and now operates the prefab modular cottages used to construct Glamping Wilderness. In addition to excelling in luxury outdoor furniture and hospitality, Loom Crafts has been a leader in India’s Prefab Modular industry for over 15 years. The resort offers a harmonious blend of rustic, old-world charm and modern conveniences. With carefully crafted interiors, functional outdoor furniture, and a picturesque setting, it promises a memorable and unique experience.

Everstone Capital acquires majority stake in SaaS firm Wingify

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BRL Editor
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Paras Chopra, Founder, Wingify

Singapore-based private equity firm Everstone Capital has acquired a majority stake in the software-as-a-service (SaaS) company Wingify, according to a statement from the firm. The deal is reportedly worth $300 million.

Paras Chopra founded Wingify, with its headquarters in Delhi. The company primarily focuses on exports, selling most software solutions to clients in developed markets like the US and Europe.

Chopra will retain his position as a shareholder and continue to serve on the company’s board. Additionally, other senior leaders at Wingify will maintain a significant equity stake in the business.

“Wingify is among a select set of highly profitable software companies emerging from India that have carved a leading position globally. It is our second significant investment in the marketing technology in the past 18 months,” said Everstone managing director Sandeep Singh.

Everstone has been scouting for deals in the SaaS sector. Avnish Mehra, Everstone’s vice chairman for private equity, said, “We have deployed $1.3 billion in technology companies and delivered a 30% internal rate of return in our tech portfolio.”

Everstone Capital, with $8 billion in assets under management, has acquired technology consulting firm Cprime and technology services company Apexon in the past three years, collaborating with Goldman Sachs Asset Management on both investments. Investors valued these deals at around $300 million. Recently, the firm sold its stake in Omega Healthcare, another joint investment with Goldman Sachs Asset Management, to the Ontario Teachers’ Pension Plan for $800 million.

Medusa Beverages raises INR 56-Cr in Series A funding 

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BRL Editor
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Avneet Singh, Founder and CEO, Medusa

Homegrown beer brand Medusa Beverages has raised INR 56 crore (approximately $6.5 million) in a Series A funding round. The round was co-led by Amal N Parikh, managing director of Ohm Stock Broker, and Ashwin Kedia, co-founder of Alchemy Capital Management. The fundraising also attracted investments from prominent investor Ramesh Damani, Crest Opportunities, and several high-net-worth individuals (HNIs) from Singapore, the UK, and the UAE.

The Delhi-based company intends to use the newly raised funds to scale its operations, establish partnerships with distributors, and strengthen its market presence nationwide. Medusa’s founder and CEO, Avneet Singh, shared that the company aims to expand its reach into Assam, Andhra Pradesh, and Maharashtra.

“With the support of our investors, we are excited to expand our operations, build a diverse portfolio of brands, and strengthen our presence in key markets,” Singh said.

Established by Avneet Singh in 2017, Medusa Beverages is a craft beer brand offering its customers three distinct varieties of beer. The company’s products are available in 7,000 retail outlets across seven states, including Delhi, Uttarakhand, Punjab, Chandigarh, Uttar Pradesh, Chhattisgarh, and Himachal Pradesh. The startup has secured a total funding of INR 13 crore to date.

This funding comes when investors increasingly focus on the growing alcohol industry to support companies in scaling production and expanding their market reach nationwide. For example, in November last year, the homegrown beer brand Proost Beer secured INR 30 crore (around $3.5 million) to enhance its supply chain, product offerings, and overall brand growth. 

Similarly, Goa-based alcoholic beverage startup Latambarcem Brewers (LB Brewers) raised $1.5 million (INR 12.5 crore) to expand its presence in India, boost manufacturing capacity, grow its team, strengthen marketing efforts, and improve supply chain infrastructure.

ByteDance plans $20 billion capex in 2025, mostly on Artificial Intelligence, sources say

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BRL Editor
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ByteDance, the Chinese tech giant that owns TikTok, has allocated more than 150 billion yuan ($20.64 billion) for capital expenditures this year, with a significant focus on artificial intelligence, according to two individuals familiar with the matter.

The sources added that approximately half of this budget is for overseas investments in AI-related infrastructure, including data centres and networking equipment.

The primary beneficiaries of ByteDance’s spending will include chipmakers HuaweiTechnologies and Cambricon Technologies, along with U.S. supplier Nvidia, according to the sources, who requested anonymity due to the confidentiality of the information.

ByteDance, Huawei, and Cambricon did not respond to requests for comment on Thursday, while Nvidia declined to comment.

This investment aims to strengthen ByteDance’s leadership in Artificial Intelligence within China. Although it started 2024 behind competitors, the company now offers over 15 standalone AI applications—more than rivals like Baidu and Tencent Holdings—including its leading chatbot, Doubao.

The funding will also bolster ByteDance’s AI capabilities internationally as the company navigates uncertainties surrounding TikTok’s future in the United States. On Monday, former U.S. President Donald Trump signed an executive order delaying the enforcement of a ban on the short video app by 75 days.

Since ByteDance is a privately held company that does not disclose its financial details, it remains unclear how the 2025 plan compares to previous years.

ByteDance has allocated $12 billion for Artificial Intelligence infrastructure. In December, The Information revealed plans for up to $7 billion to acquire Nvidia chips outside of China as the U.S. imposes restrictions on high-tech exports.

According to a September Reuters report, ByteDance has already become the largest purchaser of Nvidia’s H20 AI chips, which Nvidia specifically designed for China in response to export restrictions. Additionally, sources have told Reuters that ByteDance is Microsoft’s largest client in Asia for accessing Nvidia chips via cloud computing.

ByteDance’s AI applications in China include Doubao, which translates to “bean bag” and boasts 75 million monthly active users, according to QuestMobile data.

The company also offers a text-to-video generator called Jimeng, an image generator named Xinghui, Kouzi—a platform for creating custom chatbots—and Maoxiang, which provides role-playing and emotional support services.

Despite ByteDance’s investments, its spending remains relatively modest compared to U.S. tech giants. Last year, Alphabet, Google’s parent company, allocated $50 billion for chips, data centres, and other expenses. In comparison, Microsoft spent $55.7 billion in its fiscal year ending June 30, with a substantial share dedicated to AI infrastructure.

Redefining BFSI Excellence: The Future is Now

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BRL Editor
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The Banking, Financial Services, and Insurance (BFSI) industry is at the forefront of India’s economic growth, navigating dynamic challenges with agility and innovation. As we step into a new era of digital transformation, industry leaders are converging to redefine the future of BFSI.

Innovation Meets Agility and Security

With the rise of digital technologies, financial institutions are embracing cutting-edge solutions to enhance customer experience, streamline operations, and fortify cybersecurity. Artificial intelligence (AI) and machine learning (ML) are revolutionizing operations, enabling institutions to offer personalized products and services, assess creditworthiness, and mitigate fraud.

The BFSI Revolution Summit & Awards 2025

Join us at the premier platform for industry leaders to explore and learn about the latest technological trends. The event will facilitate insightful discussions on innovations shaping the BFSI sector, featuring:

– Keynote sessions with thought leaders

– Networking opportunities with peers

– Exhibition of cutting-edge technologies

– Awards recognition for excellence in BFSI

Why Attend?

– Gain insights from industry experts

– Network with peers and thought leaders

– Explore cutting-edge technologies

– Learn best practices and strategies

– Stay ahead of market trends

– Get recognized with prestigious awards

Why Sponsor?

– Boost brand visibility

– Position yourself as an innovator

– Access key decision-makers

– Enhance credibility

– Leverage targeted marketing opportunities

– Showcase thought leadership

– Network with industry leaders

– Gain market research insights

– Generate high-quality leads

– Contribute to industry development

Awards 2025

Recognize excellence in BFSI with our prestigious awards:

Organizational categories:

– Customer Experience

– Best FinTech Collaboration

– Market Leader in Financial Inclusion

– Best Use of Artificial Intelligence and Machine Learning

Individual categories:

– BFSI Champion of the Year

– CIO of the Year

– CTO of the Year

– CDO of the Year

– CISO of the Year

Get Involved!

For speaking opportunities, sponsorship bookings, and nominations, please contact:

Navin Mittal
Chief Editor & Senior Conference Producer
+91 93723 53277
navin@empiricbusinessmedia.com

Ashfaq Sayyed
Head Corporate Sponsorship Alliance
+91 8383893146
ashfaq@empiricbusinessmedia.com

Ati Motors raises $20M in Series B funding

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BRL Editor
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Saurabh Chandra, founder and chief executive officer, Ati Motors

Ati Motors, a company specializing in artificial intelligence (AI) and autonomous robotics, has secured $20 million in its Series B funding round. Walden Catalyst Ventures and NGP Capital spearheaded the round, which received additional support from existing investors such as True Ventures, Exfinity Venture Partners, Athera Venture Partners, and BlumeVentures.

The Bangalore-based startup previously raised $10.85 million in a Series A round in 2023. With this new funding, Ati Motors’ capital raised exceeds $37 million.

Saurabh Chandra, founder and chief executive officer of Ati Motors, said the company plans to expand its product portfolio, deepen its global market penetration, and strengthen its position in the industry.

“With the growing robot fleet, we are focused on improving their management and orchestration on the software side. Recently, one of the major European truck manufacturers adopted our fleet management software to oversee all robots in its factory. We are now capable of managing multi-vendor robots in our software workflows,” Chandra said.

Ati Motors aims to scale its robot deployment from the three-digit range to the four-digit range within the next two years.

The company also plans to enhance operations in North America and the Asia-Pacific markets with the new funding. “With the ‘China plus one’ strategy, a significant amount of manufacturing is shifting back to North America, where workforce availability for routine goods movement is scarce,” Chandra explained. He added that several customers are adopting robots in multiple geographies. The company recently set up operations in Mexico and bolstered its presence across the United States, India, and Southeast Asia.

Shankar Chandran, partner at Walden Catalyst Ventures, said, “Ati Motors’ unique combination of advanced AI capabilities and robotics, along with a deep understanding of manufacturing environments, positions them perfectly to lead the next wave of industrial automation.”

Upal Basu, partner at NGP Capital, added, “The company’s ability to successfully deploy fully autonomous mobile robots across diverse industrial environments, combined with their rapidly growing customer base, makes them a standout in the industrial automation space.”

Over 40 top manufacturers, including Forvia and Hyundai, use Ati Motors’ robots. Fortune 500 brands comprise around 30% of the company’s client base. Ati Motors also tripled its order book in Q4 FY24 compared to Q3 FY24.

Drawing inspiration from self-driving car technology, Ati Motors focuses on automation in manufacturing with a product lineup that includes tugs, bin movers, pallet movers, and lifting platforms.

Driving Innovation in Mobility: An Exclusive Interaction with Mr Naveeth Menon, VP – Sales & Marketing Operations, BAXY Mobility

By
Amala Sree Murali
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Mr. Naveeth Menon, Vice President - Sales & Marketing Operations, BAXY Mobility

In today’s fast-evolving mobility landscape, innovation and sustainability are redefining the way we travel and transport. At the forefront of this transformation is BAXY Mobility, a trailblazer in the Indian automobile industry, known for its commitment to delivering cutting-edge solutions that cater to diverse consumer needs.

In an exclusive interview with Business Review Live, Mr. Naveeth Menon, Vice President – Sales & Marketing Operations at BAXY Mobility, delves into the company’s pioneering initiatives, strategic growth plans, and vision for the future. From electrifying the mobility sector to enhancing operational efficiency, Mr. Menon shares invaluable insights into how BAXY Mobility is navigating industry challenges and driving innovation to set new benchmarks in the market. This conversation offers a unique glimpse into BAXY’s relentless pursuit of excellence and its mission to shape the future of mobility. Dive in to discover their inspiring journey and the roadmap ahead.

1. BAXY Mobility operates in a rapidly evolving mobility space. Could you share how your leadership in sales and marketing operations has contributed to carving out a niche for the brand in such a competitive industry?

At BAXY Mobility, we focus on innovation, customer-first solutions, and strategic partnerships to stand out in a crowded market. We use data insights and align our sales and marketing strategies with changing customer needs to stay ahead of trends. I prioritize building a strong, collaborative team that values creativity and agility. This approach helps us achieve growth goals while exceeding customer expectations. As a result, we’ve successfully set our brand apart and built lasting customer loyalty.

2. With the growing shift towards digital transformation, how has BAXY Mobility adapted its sales and marketing strategies to engage with the modern customer? Can you highlight any innovative campaigns or approaches that stood out?

At BAXY Mobility, we put digital transformation at the heart of our sales and marketing strategies. We actively use digital platforms, especially social media, to connect with today’s customers in innovative ways. For instance, we launched a Bollywood-themed campaign that blended the magic of cinema with our brand’s values. This creative effort grabbed attention and built strong emotional connections with our audience. Additionally, our #HarSheharBAXY campaign highlighted the spirit of local communities while positioning BAXY as a reliable mobility partner in different regions. Both campaigns received positive feedback and showcased our strength in customer engagement.

3. Sustainability is becoming a key focus in the mobility industry. How is BAXY Mobility integrating sustainability into its sales and marketing strategies to align with this global trend?

Sustainability is more than just a trend; it is a key change shaping the mobility sector. To support this, we focus on adopting eco-friendly practices in our sales and marketing strategies. We highlight the environmental advantages of our products to raise awareness about green mobility solutions. Our efforts include promoting energy-efficient technologies, using sustainable materials, and reducing emissions in our offerings. Additionally, we strengthen our commitment to a greener future by working with like-minded partners and joining sustainability initiatives.

4. As Vice President, what are some of the biggest operational challenges you’ve faced in scaling BAXY Mobility’s sales operations, and how have you addressed them to ensure consistent growth?

The biggest challenge was capturing the attention of specific customer groups. Indian three-wheeler customers usually prefer traditional brands and are rarely swayed by new options. Shifting their perception toward BAXY demanded a lot of effort.

To stand out, we focused on making our service support a key differentiator. Initiatives like doorstep service, late-shift availability, service vans, and deploying experts in rural areas helped us earn customer trust. Instead of a broad mass-market approach, we chose personalized one-to-one marketing. With consistent efforts, we built an emotional connection with our customers, which became a crucial factor in establishing the BAXY brand.

5. Customer preferences in mobility are changing rapidly. How do you ensure that the sales and marketing efforts at BAXY Mobility remain customer-centric while driving profitability?

At BAXY Mobility, we actively track shifting customer preferences using real-time data, market research, and direct feedback. We design our sales and marketing strategies to offer customized solutions that fit various mobility needs and align with new trends. To keep our approach customer-centric, we build strong relationships, earn trust, and deliver valuable offerings. Meanwhile, we ensure profitability by optimizing resources, running innovative marketing campaigns, and focusing on quality and sustainability. By blending customer satisfaction with smart growth strategies, we achieve long-term success in this rapidly evolving market.

6.  As someone deeply involved in the industry, what trends in the mobility space do you see shaping the future, and how is BAXY Mobility preparing to stay ahead of the curve?

The mobility industry is evolving rapidly, with trends like electrification, connected technologies and sustainable transport shaping its future. At BAXY Mobility, we are proactively embracing these changes by investing in innovative solutions and staying closely aligned with customer needs and market demands. Our focus on R&D, strategic partnerships and expanding our product portfolio ensures we are not just keeping pace, but leading in key areas. By remaining agile and forward-thinking, we are well-positioned to capitalize on emerging opportunities and deliver mobility solutions that are both future-ready and customer-centric.

7. You’ve had a significant role in leading sales and marketing operations. What leadership principles or philosophies have helped you achieve success in driving team performance and achieving business objectives at BAXY Mobility?

Achieving success in sales and marketing at BAXY Mobility starts with building a culture of teamwork, accountability, and innovation. I set clear goals for my team, provide them with the right tools, and give them the freedom to make meaningful decisions. Staying focused on customers and aligning every action with the company’s objectives ensures our strategies are both effective and flexible. Open communication is always encouraged, and we regularly celebrate individual and team successes to boost morale and maintain strong performance. By leading with purpose and creating a motivating environment, I inspire my team to consistently deliver their best.

Sanket Reddy Unveils The Viewfinder: A Stunning Coffee Table Book Celebrating 17 Years of Wildlife Photography

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BRL Editor
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Bengaluru, January 2025: Sanket Reddy, acclaimed wildlife photographer, author, and conservationist, officially launched his debut coffee table book, The Viewfinder—your bridge to nature, at a special event held at R-Bar, Renaissance Hotel, Bengaluru, on January 18th, 2025. The evening celebrated nature, art, and the intricate balance of life, perfectly aligned with Sanket’s striking work that combines visual artistry with messages on conservation. The book’s foreword was penned by the renowned actor and nature enthusiast R. Madhavan, whose words set the tone for the inspiring narrative within. 

The Viewfinder is a powerful reflection of Sanket’s deep connection with the wild, built over more than a decade and a half of immersive photography experiences. The book showcases his journey through over 150 stunning images captured across nine distinct categories that reveal the raw beauty and fragility of nature. These photographs are more than artworks that explore how nature mirrors our lives and teach valuable lessons about balance, resilience, and coexistence. With The Viewfinder, Sanket aims to ignite important conversations around conservation, the preservation of ecosystems, and humanity’s role in protecting the natural world.

In an emotional moment, Sanket Reddy shared his thoughts on the book’s journey: “Seeing the Viewfinder finally on the shelves fills my heart with immense gratitude. It’s the culmination of 2-3 years of hard work and 17 years’ worth of moments captured in the wild. Along the way, I’ve met some truly incredible people who have inspired and supported me; each of them played a role in making this dream a reality. The Viewfinder isn’t just a collection of photographs; it’s a journey into the wild’s beauty and the lessons it teaches us. Each image reflects a moment of connection, stillness, and raw emotion—reminding us of the power of nature to transform and inspire. With this book, I hope to share not only the stories I’ve captured but also the quiet wisdom that nature offers. It’s a reminder of our place within the natural world and the responsibility we all share to protect it for the generations to come.”

The intimate launch event for The Viewfinder was a vibrant celebration of the book’s release, sparking enriching conversations on the evolving dynamics of social media and photography. The insightful panel featured distinguished experts: Mr. Sanket Reddy, Mr. Hari Somashekar (former State Director of WWF-India and a renowned conservation photographer), Mr. Robin Darius Conz (a celebrated wildlife photographer and winner of the 60th Wildlife Photographer of the Year award from the prestigious Natural History Museum London in 2024), Mr. Uday Hegde (a travel enthusiast and photo artist renowned for his ability to capture landscapes and cultures), and Mr. Prakash Ramakrishnan (a TEDx speaker and wildlife photographer). The panel explored two compelling themes: Social Media and Photography: Who’s Leading the Way and The Future of Photography: From Still Frames to Mobile Photography. Together, they engaged in a dynamic and thought-provoking dialogue, shedding light on the intersection of art, technology, and conservation.

The Viewfinder is a timeless journey through nature’s most mesmerizing landscapes, urging readers to reconsider their connection with the environment. The book reminds readers that every life, no matter how small, plays a role in the intricate balance of our world and that it’s never too late to reconnect and protect what sustains us all.

  • Book Title: The Viewfinder
  • Author: Sanket Reddy
  • Publisher: White Falcon Publishing
  • Price: ₹3999/-
  • Where to Purchase: Website

About Sanket Reddy: Nature Photographer, Author, and Entrepreneur

Sanket Reddy is a passion-driven wilderness enthusiast, nature photographer, author, entrepreneur, and conservationist with over 17 years of experience behind the shutter. Born in Bengaluru, India, he owes his parents for instilling in him a strong desire to spend time outdoors. His self-taught photography skills have led him around the world, capturing the beauty of lesser-known places, elusive creatures, pristine landscapes, and varied ecospheres.

About the Book:

The Viewfinder is a coffee table book that explores the incredible balance of nature, developed over millions of years. Whether you see it as the work of a creator or the result of evolution, nature is perfectly connected and works seamlessly—until we interfere. In this book, Sanket Reddy reflects on how humans have complicated lives in the pursuit of proving “superiority.” He believes life is meant to be simple and enjoyed.

Through stunning photographs and thoughtful writing, Sanket connects nature’s lessons with our lives, showing how we can learn to live more peacefully by following nature’s example. The book encourages us to respect and coexist with nature, reminding us that every individual plays an important role, just like every part of nature.

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