GoodFit, a data platform transforming how companies design their go-to-market (GTM) strategies, has secured $13 million in a Series A funding round. The round was led by Notion Capital, with additional participation from Salica Investments, Inovia Capital, Robin Capital, Common Magic, and Andrena Ventures.
This Series A raise marks a significant milestone for the company. The capital will fuel the development of new features that put execution directly into the hands of revenue leaders. By reducing entry barriers and strengthening its intelligence layer, GoodFit aims to establish itself as the core of modern commercial strategies. Its mission is clear yet bold: to make top-tier go-to-market execution accessible to businesses of all sizes.
From Paddle Origins to a Global Vision
Harrison Rose and Aleksander Bury, who had previously collaborated at Paddle, founded GoodFit. Rose, a co-founder of Paddle, helped grow the company from the ground up to $100 million in revenue, while Bury developed internal tools that mapped markets and enhanced sales execution. These early initiatives formed the foundation for GoodFit—a platform designed to provide commercial leaders with configurable, data-driven solutions for targeting, prioritization, and execution.
The idea initially stemmed from their dissatisfaction with outdated sales models, where large teams struggled to manage a clutter of underutilized tools. Consequently, GoodFit shifts the focus away from headcount, giving revenue leaders direct control. Moreover, by combining proprietary market data with first-party performance insights, the platform enables them to identify prospects, align sales reps with the right accounts, and accurately forecast the most effective outreach strategies.
Driving Tangible Impact for Fast-Growing Businesses
GoodFit is already driving measurable impact for some of the world’s fastest-growing companies. HR software leader Personio has reduced deal creation time by 60%, while revenue operations platform Clari has expanded market coverage by more than 20%. Meanwhile, Chili Piper, a demand conversion tool, reports saving sales representatives over 10 hours each week, resulting in significant cost efficiencies.
These successes demonstrate how the platform translates intelligence into actionable outcomes. By enabling leaders to dynamically optimise customer acquisition costs, GoodFit accelerates growth while ensuring sustainability. Its ability to unify market analysis, campaign execution, and channel optimisation within a single system clearly distinguishes it from conventional sales models.
The company’s growing traction signals a broader transformation in how businesses scale. Rather than relying on large sales teams and uncertain efficiency gains, organisations now seek precision, speed, and measurable results.
“GoodFit was built to solve these challenges in a market being transformed by automation and AI,” said Harrison Rose, CEO and co-founder of GoodFit. “High-quality, specific data is the fuel these systems need. Without it, ideal customer profiles (ICPs) stay shallow and outreach remains generic. But as AI begins to take on more of the work traditionally carried out by humans, the possibilities expand dramatically. Data is becoming the central input for every GTM decision — from which cohorts to target, to which channels to use, how to deploy reps, and even how to optimise customer acquisition cost (CAC) in real time. That’s the future we’re building at GoodFit.”
Itxaso del Palacio, Partner at Notion Capital, said: “We saw what Aleks and Harrison were building inside Paddle and were thrilled when they decided to productise it for the broader market, knowing how well they would execute independently. GoodFit has demonstrated clear demand, which we have seen from within our own portfolio, and the team’s ability to do this while bootstrapped is even more impressive. They are sitting on top of a huge market opportunity with the rise of automation and AI in sales, one we know Aleks and Harrison will take advantage of as experienced operators.”
