Omaxe Ltd has announced an investment of Rs 500 crore to develop Omaxe Chowk, a mixed-use project that integrates high-street retail with luxury residential units in Ludhiana’s Ghumar Mandi area, thereby introducing organised retail formats into one of the city’s most active commercial districts.
Importantly, the company acquired the land through a competitive bidding process conducted by the Rail Land Development Authority and will develop the site on a leasehold basis. Given its location, Ghumar Mandi stands out as one of Ludhiana’s traditional shopping hubs, particularly for wedding-related and jewellery purchases, and continues to witness steady daily commercial footfall. Accordingly, Omaxe plans to position the project as a modern alternative to long-established market clusters that consistently attract consumers.
As part of the development, the project will feature a curated mix of premium retail outlets, jewellery and wedding-focused stores, fashion brands, destination dining options, and entertainment facilities. Additionally, Omaxe will introduce a dedicated food and experience zone named Dawatpur, and the company expects to announce participating brands ahead of the launch.
Jatin Goel, Executive Director at Omaxe Ltd, said, “Ludhiana has always been an important market for Omaxe, shaped by strong enterprise and everyday commercial activity. With Omaxe Chowk, our objective is to create a destination that feels contemporary yet familiar, one that brings structure, luxury, ease, and comfort to the way people shop, dine, and spend time.”
Further elaborating, Goel highlighted consumer convenience as a central planning priority. “A key focus has been walk-to-shop convenience, where seamless connectivity allows people to move easily from home to office and from home to retail and dining spaces. Consumers today are looking for destinations that offer not just choice, but also convenience, integrated luxury residences, and a welcoming atmosphere, and this project has been thoughtfully planned with those expectations at its core.”
From a design perspective, the layout will provide two-sided frontage with access from both Rani Jhansi Road and College Road, thereby enhancing visibility and ease of entry. Moreover, infrastructure plans include wide approach roads, structured entry and exit points, internal circulation routes, pedestrian walkways, and parking capacity for more than 1,000 cars. At the same time, the architectural design blends heritage-inspired elements with contemporary features to reflect the local character of the area.
In terms of economic impact, Omaxe stated that the project will generate employment during the construction phase and create sustained job opportunities across retail, food and beverage, operations, security, and facility management once operational. Structurally, the development follows a public-private partnership model between the Rail Land Development Authority and Ludhiana Wholesale Market Private Limited, a wholly owned subsidiary of Omaxe Ltd. As per RERA timelines, Omaxe has scheduled project delivery for June 2030.
Meanwhile, Omaxe continues to operate across 31 cities in eight states, with a diversified portfolio that spans residential projects, commercial developments, integrated townships, and public-private partnership ventures. For FY 2024–25, the company reported consolidated total income of Rs 1,637 crore.
