Good Monk, the flagship brand of Superfoods Valley, has raised $2 million in a pre-Series A funding round led by RPSG Capital Ventures, with continued support from existing backers including Multiply Ventures, Sharrp Ventures, and ThinKuvate.
This round follows a previous raise of $841K from Multiply Ventures and others. The brand recently gained national attention on Shark Tank India Season 4, where it secured a deal with Vineeta Singh, co-founder of Sugar Cosmetics.
According to a company statement, the fresh capital will be directed toward R&D and product development, allowing Good Monk to introduce more effective and accessible nutritional solutions.
Founded in 2022 by Amarpreet Singh Anand and Sahiba Kaur, the Bengaluru-based startup offers a wide range of health-focused products—including multivitamin and probiotic blends, fiber supplements, and over 50 targeted nutrition mixes for seniors. Its clinically backed formulations are tailored for kids, adults, and those over 50, with an emphasis on transparency and accessibility.
Rooted in a mission to make nutrition simple and inclusive, Good Monk actively supports underserved communities through contributions to mid-day meal programs. The brand is currently available via its own website as well as major e-commerce platforms like Amazon and Flipkart, and is working to strengthen its omnichannel presence.
“At Good Monk, we believe that nutrition should be easy, effective, and clean. Our mission is to empower Indian families to take control of their health without compromising on taste or convenience,” said Amarpreet Singh Anand.
“The partnership with RPSG Venture Capital will facilitate investing in R&D and product development to present better nutritional alternatives,” said Sahiba Kaur.
With a reported 11X growth over the past year, the brand has built a loyal customer base. Its backer, RPSG Capital Ventures, continues to deepen its footprint in the health and wellness space, having also invested in Nutrabay, Plix, and True Elements.
